Managing a Publishing Enterprise Lesson 2 (Ambedkar University Delhi)
1. Los Angeles | London | New Delhi
Singapore | Washington DC
Managing a Publishing House
Post Graduate Diploma in
Publishing
Ambedkar University, New Delhi
Lesson 2 - Setting priorities
2. Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Discussion 1
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Creating a publishing vision
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Translating the vision to create content
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Understanding the Author’s world
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Aligning content to publishing capacity:
creating a publishing plan
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Dynamic forces around content creation
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Generic Content Creating Cycle
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Approving content: created OR to be
created
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External review (independent pair of
expert eyes)
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The Internal Review (post external
review)
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Capturing cost centers in content
creation
Editor's Notes
The forces that act on the publishing decision
Once a publishing vision is defined, the process of translating the vision into reality
Publishing vision is the primary source but over time a publishing house could develop subject specialties OR want to develop specialties. New subject areas or new domains may become relevant. A publishing house must ensure it keeps track of these developments.