2. 9/7/2012
top 13 mobile activities
in December 2011
10
Here is the problem . . .
2000x raw speed
120 short years . . .
2600x raw speed
{AGC (Apollo Guidance Computer) had 2kb memory, 32kb of read only
memory (storage), CPU 1.024 MHz. Samsung Galaxy II S has 1 GB memory
(1 048 576 kb), 32 GB storage (33 554 423 kb), CPU Dual-core 1.2 GHz
(1200 MHz x 2)}
Slow Phone Booth . Fast Phone
2
3. 9/7/2012
120 short years . . .
120 short years . . .
. . .activate print with mobile
. . .activate print with mobile
3
4. 9/7/2012
native digital folk switch
screens 27 times per hour
. . . mobile gives print an interactive screen
75% are active on phones
in the john, 13% of guys
completing mobile
purchases
5 connect-devices in US household .
6% of homes have 15 devices.
4
5. 9/7/2012
targeted content . . .
Only 30% of users hitting home page
15 second checkout! Sign me up!
(count clicks to commerce)
5
6. 9/7/2012
70 . 20 . 10
shopping . . .
Engaged with customers in 2011
In A/B tests drove 10x conversion gary@impactmobile.com
into store and cloud over email Twitter @impulse economy
Consumer Engagement Award 2012, NRF
shopping . . .
Multi-Part SMS with Link to product info in 1st message
Multi-Part SMS with Link to content in 2nd message: 2x CTR
Multi-Part SMS with Link to shop now in 2nd message: 3x CTR
Single MMS with Link to shop now in message: 6x CTR
6
