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Shift Your Game:

                             Mobile 3.0




                             Patrick Meyer




Thursday, September 13, 12
You!

Thursday, September 13, 12
Your   Choice


Thursday, September 13, 12
2.0   vs   3.0




Thursday, September 13, 12
Thursday, September 13, 12
Thursday, September 13, 12
Author




Thursday, September 13, 12
...Mobile Tipping Point




                              ...Mobil Smartphones: 65%+

Thursday, September 13, 12
...Omni-channel Emerging

                                    (image TBD)




                             ...on-mobile video at XX%

Thursday, September 13, 12
...Occasion Based Impact

                                      (image TBD)




                             ...Smartphone Shopping: 75%

Thursday, September 13, 12
...Mobile Purchasing Impact

                                  (image TBD)




                             ...e-commerce up 42%

Thursday, September 13, 12
Shift Your Game




                             Mobile 3.0:
                              6 Drivers




Thursday, September 13, 12
3.0 Is Mobile Smart
                                Patrick’s Drivers
                                 1. Wow! 3.0 UX

                                 2. Re-invent BX

                                 3. Retail 3.0

                                 4. Mobile & Social 3.0

                                 5. e-wallets

                                 6. Data Exhaust

                                 7. m.Integration



Thursday, September 13, 12
Be Steve Jobs! (Map Your Vision)



                                -------------------------------------------------------------------------------------------------------------------------------------------




Thursday, September 13, 12
Be Steve Jobs! (Map Your Vision)




Thursday, September 13, 12
1. WOW! User Xperience



                                        (image TBD)




                                   (Re-invent Your User Experience)
Thursday, September 13, 12
1. WOW! User Xperience




                                     (gaming elements)



Thursday, September 13, 12
2. Re-invent BX. Mobile Tech--> Brand Xperience




                                  (insert Blippar)




                   !
                                     Blippar:
                                 Augmented Reality
Thursday, September 13, 12
2. Re-invent BX. Mobile Tech--> Media




Thursday, September 13, 12
2. Re-invent BX. Mobile Tech--> Retail Proximity




                                                         Thinaire NFC
                                                       Marketing/Platform




Thursday, September 13, 12
3. Retail 3.0




                                              (insert Kraft retail )




                                       ( Shift from Passive to Active)

Thursday, September 13, 12
Store In Hand Hybrid Retail




                                     (Mobile Empowered For Your Lifestyle)

Thursday, September 13, 12
Store-in-hand Pop-up




                                     (Points of Media to Pts of Purchase)


Thursday, September 13, 12
4. Mobile & Social 3.0




                                   (Socially Geared UX On Mobile)
Thursday, September 13, 12
4. Mobile-Social Commerce




                                     (Run AMEX Video)
Thursday, September 13, 12
5. Data “Exhaust”




Thursday, September 13, 12
6. Mobile Enterprise ( Realtime, Connected Org.)




Thursday, September 13, 12
7. m-Integration Drive Your Core Mktg




                                        (core line-up wheel video)




Thursday, September 13, 12
Mobile 3.0
                             Patrick’s Drivers
                              1. Wow! 3.0 UX

                              2. Re-invent BX

                              3. Retail 3.0

                              4. Mobile & Social 3.0

                              5. e-wallets

                              6. Data Exhaust

                              7. m.Integration



Thursday, September 13, 12
Shift Your Game




                                The
                             Innovator
                               Panel




Thursday, September 13, 12
Then Innovator Panel Discussion:

                     -Key Mobile Areas That They See Breaking Open
                     In 2013

                     --The approach they are using to exploit mobile
                     in the marketing mix
                     --Demo example by each; includes how to/results

                     --Audience Q/A




Thursday, September 13, 12
The Book & Presentation...
                             Text your email to: XXXXXX




                              Patrickfmeyer@me.com
                               www.patrickmeyer.com
                                   646-620-6618




Thursday, September 13, 12

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