How did your eCommerce site perform this holiday season?
Were you able to reach shoppers across multiple channels to compete effectively?
Featured Guest Forrester Research and EPiServer joined Guidance in a discussion on:
Data and trends: the results from the 2012 online shopping season
Promotions: timing, successes and failures
Site experience: what was important to online shoppers in 2012
Mobile: strategies that work and what is best for your brand and customer
Key take-aways: improve results for next year and optimize across channels and devices
We discussed the challenges from the 2012 holiday season and demonstrated how an integrated approach to web, tablet and mobile sites can deliver a seamless customer experience.