3. Problem:
In 2012 a group of companies in the TDI Group established digital-
development. However, the company's customers were not informed
of this fact.
So we had to invent and implement not just a greeting, and digital-
gift, which would have learned how to more customers.
4. Solution:
What do women expect as a present due to the 8 of
March?
Flowers Chocolates Champagne
5. Solution:
What do women-customers expect as a
present due to the 8 of March from our
company?
Creative Flowers Creative Chocolates Creative Champagne
6. Solution:
We decided to do something from us that no
one even expects!
Top management + Striptease + Digital
=
Unique Greetings!
7. Solution:
We have created a universal online strip “greeting card”,
with which we were able not only to congratulate the women originally from
the 8 of March, but also to give men the opportunity to create a
unique gift, which is often not enough.
9. Get a gift:
By choosing the action "to get a gift," the user hit the menu, which he could
choose ”the man of her dreams” among the staff of top management from
TDI Group.
10. Get a gift:
Once selected, the user enters a dark room in which he proposed to find
the man of her dreams. It was necessary to click on different parts of the
screen.
11. Get a gift:
Getting on certain parts of the screen the user activates a variety
of fun chips: battered fish aquarium with speakers, radio with "favorite" by a
Belarusian, disgruntled neighbors knocking on batteries and so on.
12. Get a gift:
When you finally found the man turned on drive track, and the room was
transformed into a stage for a striptease. A man dreams of offering his slap on
the ass, and then he began to entertain by his incendiary dance.
13. Get a gift:
All ended with congratulatory inscription: "From the 8th of March,"
which occurred on the most interesting place. If desired, the user can start
over and see the dance of other TDI Group employees .
14. Congratulate:
If the user selects the action of "congratulate", he offered an
original congratulate the ladies on the holiday and create a sexy-dance, inserting
the card in an online face. The user had to upload your photo or make a photo
on the webcam.
15. Congratulate:
Special mechanism allows you to process photos and bring it into the
best kind. The user immediately receives an individual link of sexy-
dance. Member, passed on this link got into a dark room, as
described earlier and saw the dance of the total congratulator.
16. It's not all!
The culmination of the March 8 digital-congratulation has appeared on
Youtube video in which the TDI Group male half (including the top
management) is dancing strip under the windows of one of the city offices.
http://www.youtube.com/watch?v=2uE3IA23CyM
17. Results:
More than 3,500 users have received congratulations.
More than 800 built congratulations.
More than 200 posts on social networks.
More than 700 video views on Youtube.
18. Why our work requires
attention:
We have reached a viral effect among our clients (including potential).
We were able to emphasize the fact that digital-opening direction, as interested
in this project, the majority of our clients. Over the past month we have
already received several large orders for digital-direction.
We have created a versatile online tool that will allow us not only
to congratulate the original female clients with international women's day, but
also to give men the opportunity to create a unique gift, which is often
not enough.
