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3F test
Introduction
a notebook
for 3 Euro
quick sketches

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Why?
Who is to blame?

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Not your good
loyal users
but...

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3F test sets 3 Flags of Success on
3 most important mountains your
potential users must overcome:

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Usability,
User eXperience,
Focus Groups,
Customer Journey,
Branding,
Purchasing Adventure,
etc.

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3F test is about all this things
however it is based not on some
fashionable theories.
Instead of using trendy names for
old tricks let's return to 3 old
reliable letters...

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HCI
Human - Computer - Interaction

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“H” is for “human”.
“Human” is for “free will”.
“Free will” is for “not as you
believe”.

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Illusions are dangerous.
The most dangerous is...

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If you believe in magical portals
that guide users, something is
wrong.
And this is...

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An intranet can be bad because
employees are forced to use it.
A social platform can be bad, if
people on it are good.
A site of an off-line company can
be bad because this is not their
main business.

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An Internet startup has no such
luxury.
You compete for user's time.
If you fail to score, people leave
and never return.

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In the off-line shop metaphor a
user must:
- enter the shop,
- understand what is inside,
- and successfully buy something.

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These are 3 mountain slopes
where many failed startups have
lost most of their potential
customers.

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http://vit-r/hci/3F
Next part: First Impression test