1. Visual Thinking and Information Visualization Design
Topic II

2. From Topic I to Topic II
Topic II
1/10

3. Topic II - Product Information
• Product & Service Categories
– Coffee shop
– beverages & drinks
• Product & Service Information
– DM
– Menu
– Business card
2/10

4. Information Required - Marketing Perspective
Attention Recommendations Experiences
3/10

5. 1. Price (Main products)
2. Website
3. Confused Unique Single Value
4. Store Atmosphere
5. Complex Background
4/10

6. 1. Price (Main products)
2. Time/Place/Phone/Website
3. Long Storyline
5/10

7. Pros: Categories
Cons: Design, Recommendations
6/10

8. Pros: Categories, Discount Information
Cons: Design (Colors/ Pictures), Recommendations
7/10

9. Pros: Coffee Image, Beer Image, Store Image
Cons: Functions of Business Card (e.g., Bookmark)
8/10

10. Pros: Recommendations
Cons: Functions of Business Card (e.g., Bookmark)
9/10

11. Topic II - Product Information
• Product & Service Categories
– Coffee shop (e.g., 手工精品咖啡: 價質、氛圍)
– Beverages & drinks
• Product & Service Information
– DM (Atmosphere)
– Menu (Atmosphere)
– Business Card (Atmosphere, Functions)
End