Building your brand is a one session designed for new start-ups.

1. Mostafa Farahat
CMO and Co-Founder @ Nafham, 2012
@mosti mostiFarahat
Image by: Brian Abbott

2. Mostafa Farahat
• BS Architecture Engineering.
• Creative Director at Sarmady (10 years).
• Professional Certificate in Marketing at the AUC.
• Marketing Manager for FilGoal and ContactCars (1 year).
• Joined Flat6Labs and co-founded Nafham.
Find me online:
• Twitter: @mosti
• Facebook: mosti Farahat
• LinkedIn: LinkedIn/in/mosti

3. Index
• What is a Brand?
• Building your online
product

4. Why do a product need a brand?
1. Brand equity
Augmented
Additional
Product
2. Positioning benefits
3. Recognition Actual
Product or service
Shape
4. Build loyalty
Au
5. Reduce marketing cost
Core benefit
or service User benefit

5. What is Brand
A brand is a set of:
Expectations Memories Stories Relationships
to influence the consumer decision, to choose….
Product
or over
Service Another Seth Godin

6. What is branding

7. What is branding
1. Brand name …Yahoo 7. Packaging …Kinder Surprise
2. Logo … Apple 8. Domain name …FilGoal,FilBalad
3. Color …Vodafone 9. Advertising …Coca-Cola
4. Slogan/tagline … Just do it 10. Experience …Google
5. Character …Fido Dido 11. Behavior …Facebook
6. Jingles …Nogoom FM 12. Educational videos …Nafham

8. Building Your
Online Product

9. THE PROCESS

10. Picking a good brand name
1. Define objectives 3. Screening
2. Generate names 4. Study and research candidate
names
1. Memorable
2. Meaningfulness 5. Select the final name
3. Clearly pronounced
4. Unique
5. Association with the business
(CityBank)
6. Gives a positive impression

11. Characteristics of successful logo
1. Keep it simple.
2. Use Logotype and stay away from shapes, if there is a need
for a shape combine both.
3. Should be optimized for different sizes and mediums.
4. Consider having different versions, while keeping a standard
one.
5. Consider your Audience language and demographic traits.

12. Usability and user interface
1. Good user interface design enables finishing the
task without drawing unnecessary attention to
itself.
2. It's all about functionality so don't rune it.
3. Design and list content with logic.
4. Communicate with your user through questions
and provide them solutions before they get lost.
5. Efficient use for screen size, specially for mobile
devices.
6. Attention to details.

13. Usability and user interface
7. Identity, consistency and
standing-out
8. Font (size and type)
9. Screen elements
10. Arabic handling
11. Alignment

14. Usability and user interface
12. Ads positioning
13. Colors and shapes reflecting
moods and meanings
14. Consider screen
orientation
15. Alerts and
notifications

16. Values that good design should add
Increase + Decrease -
• User engagement • Development and redesign cost
• Ease of use • Support and service costs
• User satisfaction • Training time
• Repeat the experience • Error rates
• Trust • Accidents and injuries
• Loyalty • Getting lost
• Increase sales and market share
• Productivity and quality
• Safety

17. THERE IS MORE
Gandalf from The Two Towers the movie

18. Recommendations
• Mobilize, don't miniaturize
• Always treat your project as a product
• Do not distract the user with too many
information.
• Give the user the ability to
participate, by adding comments and
sharing stuff and at the same time he is
free to withdraw his participation
• Lead the user and help him recover
from an error

19. Recommendations
• Cope with each device UI
• Think of all types of users, new
users, frequent ones.
• Always be updated, check new
apps on stores and read about
top new apps.
• Do not let the user feel bad about
himself, if there is a fault it's
probably yours, instead make
them feel that they're much
smarter.

20. Thanks for listening
@mosti mostiFarahat