2. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
Introduction
The art of lead generation is as old as the art of business.
Without the ability to trigger people’s interest in what you
do, you don’t really have any business to speak of. In the
past you may have taken out Newspaper adverts, leafleted
your local area or make yourself a nifty radio commercial.
The number of ways to generate leads is endless. In the
past, the pace that they were generated was easy to
understand and keep up with. However things have
changed, a new platform now dominates - the Internet.
In the modern world the Internet is everywhere and with
the ever increasing speeds this influence is only going to
grow. Although it develops and evolves at a rate that is
difficult to get to grips with, it also allows us to reach an
audience very cheaply and on a scale that has never
been seen before. But how can we make best use of
this platform as a business? What are the
important things to remember when we are
trying to get people interested in what we can
do for them?
Here are 3 ways you can utilise this
extraordinary platform to generate
more leads for your business.
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3. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
1. Create Interest
Through Great Content
To be anything worth listening to online, you first of all need
content, content and more content. This is what people will
connect to. You can create videos, eBooks (just like this),
podcasts, blog posts, downloadable information packs etc.
Just think of it this way, if you are asking advice or want
help solving an issue, you go to the place where you know
the most expertise is. So it is all about becoming the go to
place for your industry. Then when people need your
product they will come and talk to you.
The content also acts as an
engagement tool for your
audience, which they can
share with their friends.
This sharing of content will
do more for your marketing
than you ever could.
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4. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
2. Social Networking
There are so many opinions on the benefits
or pitfalls of social media. You may use it
personally or you may not want to go near
it at all. However from a business
perspective it has benefits that have not
really existed before on such a scale. That
benefit is peer-to-peer recommendations. It
is like word of mouth on overdrive. If
someone buys your product and likes it,
they are more likely to share that with their
friends on their social networks. If you
provide them with the opportunity to share
things they enjoy, they will. The marketing
is done for you.
So how can you do this? Well create an
account on a social network (one at first,
lets keep it simple). Build an audience by
providing that great content we talked
about previously, this will build your
followers or likes, the more of them you
have the bigger your audience. The content
will then be shared with their friends and that will allow
your brand awareness to grow. Finally make sure when
they buy from you they have the chance to
share their purchase on social networks.
Get this right and the interest in your brand
will grow faster than you ever could do it on
your own.
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5. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
3. A Real Sizzling
Website
How often have you gone to someone’s website
and thought “I cant find what I am looking
for,” “Who are these people?” “What do
they do?” Personally I have done it so
many times I really cant remember, it
seems to be a daily experience.
Your website is your home on the
Internet, you need to treat it like that.
You need to ensure that it says who you
are, what you do and what someone can
buy from you. But in addition to these
things there is nothing more powerful than
testimonials on your work. Your website is
the perfect place to put them for others to see.
Finally make sure you make it as easy as possible
for your leads to buy or contact you.
The most important thing is to make the site informative,
easy to use and welcoming. This will have people returning
again and again.
Finally once you have got your website set and ready to go
push, push, push. Get it out there on the web through
social networks or search engines and trigger people’s
interest through it.
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6. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
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Summary
So the art of lead generation is moving on from those days
of leafleting and mailing but it doesn’t mean you cant
embrace it. The possibilities are incredible in terms of the
audience you can reach. So…
1. Get creating amazing content
2. Start talking about it on Social Networks
3. And create an online home where people want to
return again and again
Good luck with your efforts.
Joe Timothy
Author
Harry Chappell
Illustrator
