1. McDonald'sInternetPrivacyPolicy
McDonald's Restaurants Limited, referred to in this policy as "we", "us"
or "our", are pleased to provide information to all of our customers about
our online privacy policy. Please be assured that we use our best efforts
to protectthe privacy of visitors to this web site.
Typesof Information We Collect and How It Is Used
We only gather personal information, such as first and last names,
addressesand email addresses,Facebookprofile name and Google
user name, when voluntarily submitted by you. For example, personal
information may be collected from you when you registeron any of our
web sites, give your feedbackon our web sites and our products or enter
one of our online prize promotions.
Sharing of PersonalInformation
We may share personalinformation within the McDonald's Family; by
this expression,we mean McDonald's Corporation and each of its
subsidiaries,together with their respective franchisees and certain
selected companies.
Those selected companiesare either our partners who perform a
function such as prize-provision within our promotions and offers,or are
agencies and suppliers whom we have retained to assist us to more
effectivelyfulfil orders,manage and conduct promotions and offers,
provide technical assistance and support and perform other functions to
supportour marketing activities.
All selected companies may have access to personal information if
needed to perform such functions, but will only be permitted by us to use
such personal information for the purpose of performing that function
(which may include one to which you have expresslygiven your
consent) and not for any other purpose.
In all cases,any use of your personal information by the McDonald's
Family which use has beeninstigated by us (as opposed,for example,
to a promotional partner), will complywith this policy and with data
protectionlegislation.
Occasionally, with your permissionand depending on the purpose for
2. and context in which you gave that permission,we will send marketing
information and news to you, for example, relating to new product
offerings,loyalty schemes and clubs, discount coupons and other
promotions and offers.This may include our sending to you marketing
information for the products or services of a promotional partner on that
partner's behalf.
However, in every case,if you do not elect to receive such
communications or if you electto discontinue receiving them, then we
will not send or will cease sending them to you. Also, we reserve the
right to use or disclose any information as needed to satisfy any law,
regulation or legal request,to protectthe integrity of the site, to fulfil your
requests,or to cooperate in any law enforcementor regulatory
investigation. Save for this, we do not sell, transfer or disclose personal
information we have collected from you in connectionwith our web site
activities, to third parties outside the McDonald's Family.
Please note that if we are a promotionalpartner of an unrelated
company, for example where we are not asking you to submit any
personal information to us but are simply providing information on our
site and may be a link to the other company's website where one must
visit to take part in that company's promotion,offeror other activity, then
the privacy policy of that other company will apply instead of ours.
Whilst we make very effortonly to tie-in with reputable companies which
have a similar high regard for your privacy, you should make sure you
are aware of what their policies say, as we are not responsible forthe
policies and practices of other companies,including those of other
members of the McDonald's Family.
Please note that a number of our restaurants are franchised. As such, if
your complaint, enquiry, suggestionor praise relates to a franchised
restaurant your personal details may be forwarded to the Franchisee to
record and investigate the incident, to provide a response and for
general record-keeping purposes.
We may transfer the data that we collectfrom you to a destination
outside the European Economic Area ("EEA").By submitting your
personal data to us, you agree to this transfer, storing or processing.
Our Privacy Policy Regarding Children
We are very sensitive to privacy issues.We are proud of our long time
3. commitmentto our customers.We are especiallycareful in any
communications with one of our mosttreasured customers - children.
On our web sites, we offermany features, like games and colouring
books,which do not require a child to provide any personal information.
Our policy is not to collectpersonal information from any child under 12
unless for a specificactivity where the child's parent or guardian has first
written to us with that parent's or guardian's consent to that specific
activity.
We collectonly limited personal information from children under 16 (like
their email addresses)to respond to their online communications.For
example, we may collecta child's email address in order to send the
child a screensaver, but we promptlydelete the email address from our
system. Or, we may collecta child's email address in orderto enter the
child in an online activity such as a prize promotion and to send them
further but limited online communications that they have opted to
receive. We will not collect(nor encourage any child to give) more
detailed information, such as a postal address or a telephone number,
than is needed by us to facilitate that child's selected activities,without
first obtaining the written consentof a parent or guardian.
Our policy is that our online activities will not generally involve the
publishing of any personal data relating to a child under 16 on any of our
web sites, but if there is any specific occasionwhere publication is
proposed then this will not take place unless that child's parent or
guardian has written to us with their specificconsentto the proposed
publication and then only after there has been pointed out to the parent
or guardian the possible consequencesof such a publication.
We urge parents to regularly monitor and supervise their children's
online activities.
Access
You are in control of any personalinformation you provide to us online. If
at any time you would like to correctthe personal information we have
about you or if you would like to change your preferences forcontacts
from us or other members of the McDonald's Family, you can let us
know by contacting us at the postal address listed below.
In order to review any personal information we have collected about you
via a web site or to ask us to delete that information or to stop further
4. use of the information, please submit this requestform.
In order to review any personal information we have collected about your
child under 12 via a web site or to ask us to delete that information or to
stop further use of the information, please submit this information
requestform.
Your right to submit the forms describedabove is separate from and
does not affectyour rights under applicable UK privacy and
communications legislation.
Changes to our Privacy Policy
From time to time, it may be necessaryfor us to change this privacy
policy, so we suggestthat you check here periodically. Restassured,
however, that any changes will not be retrospectivelyapplied and will not
alter how we handle previously collectedinformation.
How to ContactUs
If you have any questions about our McDonald's Internet Privacy Policy,
please contact us at:
McDonald's Restaurants Limited
CustomerServices
11-59 High Road
East Finchley
London N2 8AW
UK
