Hitch your wagon to a star

•

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An effective growth tactic lots of startups apply is leveraging Other People’s Network (OPN). For example, you can run a co-branded campaign with a company that has a similar audience to yours and get your product in front of new potential customers. But are there any other creative ways marketers and founders can build on other people's hard work and success? In this presentation, you'll learn a new way to leverage other companies' branding and save time, money and grow bigger, and faster.

Marketing

Are there any other ways we can  
build on other people’s hard work?

How did we come up with the idea?
Magic Moment
(Emotional response)
Top Of Funnel
(Traffic, Conversions)
SUSTAINABLE GROWTH
Core Product Value
(Solves real problems)X X =

Top Of Funnel
(Traffic, Conversions)
How did we come up with the idea?
Magic Moment
(Emotional response)
SUSTAINABLE GROWTH
Core Product Value
(Solves real problems)X X =

Benefits
$ Higher conversion rates
through relativity
👉 Higher rankings on Google
and more traffic

How to get more organic traffic
$ Build dedicated landing pages  
for each template/use case  
using keyword optimization
$ Write a blogpost on your blog
and do guest posting,  
linking to those pages

How to amplify the effect
$ Launch these templates
or Universe/Directory  
on Product Hunt

How to amplify the effect
$ Build sideprojects
- Buy a domain with a similar query
- Build a simple website with  
an interactive experience
- Optimize your website’s content  
(eg. <H1> headline) based on these keywords
- Try to get as many backlinks as possible
and wait :)

Say hello! 😀
Instagram: @lobbbyboy
growth marketing, life lessons, photos with my pug
linkedin.com/in/savvaszortikis
savvas@viral-loops.com

What about some Puggy swag? 🐶
👉viral-loops.com/invite

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Hitch your wagon to a star

1. Hitch your wagon to a star

3. Leveraging Other People’s Network (OPN)

6. Are there any other ways we can   build on other people’s hard work?

8. Branding 🌟

10. How did we come up with the idea? Magic Moment (Emotional response) Top Of Funnel (Traffic, Conversions) SUSTAINABLE GROWTH Core Product Value (Solves real problems)X X =

11. Top Of Funnel (Traffic, Conversions) How did we come up with the idea? Magic Moment (Emotional response) SUSTAINABLE GROWTH Core Product Value (Solves real problems)X X =

12. How to take advantage of another brand Templates and Use Cases " Use the “Inspired by” branding based on success stories 🚀 Leverage your   customers’ branding EARLY STAGE GROWTH STAGE

13. The Airtable Universe

14. Supreme Collabs on Instagram

15. Benefits $ Higher conversion rates through relativity 👉 Higher rankings on Google and more traffic

16. How to get more organic traffic $ Build dedicated landing pages   for each template/use case   using keyword optimization $ Write a blogpost on your blog and do guest posting,   linking to those pages

17. How to amplify the effect $ Launch these templates or Universe/Directory   on Product Hunt

18. How to amplify the effect $ Build sideprojects - Buy a domain with a similar query - Build a simple website with   an interactive experience - Optimize your website’s content   (eg. <H1> headline) based on these keywords - Try to get as many backlinks as possible and wait :)

19.

20. Say hello! 😀 Instagram: @lobbbyboy growth marketing, life lessons, photos with my pug linkedin.com/in/savvaszortikis savvas@viral-loops.com

21. What about some Puggy swag? 🐶 👉viral-loops.com/invite

Hitch your wagon to a star

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