This is no time to go with the lowest bidder or even the company with the most features. If you’re not comfortable that your partner understands what you’re trying to accomplish and how that could change, walk away. Find one who does.

1. Payment gateway
The best role of payment gateway
This occurs when companies build strategies that are ill suited to the
capabilities of their customers— for instance, a customer blogging
site for retirement savings plans.
 This is the mistake that the media company targeting Alpha Moms
was about to make.
To avoid this problem, consider your customers’ Social Techno
graphics Profile, and be sure you’re choosing applications in which
they’ll participate, rather than focusing on what you and your fellow
planners think are the coolest applications.
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