Plaza is an app that aims to connect people in London who share similar interests in events like concerts, exhibitions, and theater performances. The app will allow users to share thoughts, photos, and videos related to events, buy tickets, and check-in at events. It is meant to facilitate meeting new people centered around shared interests rather than existing social connections. The target market is people looking to meet like-minded individuals in London who are passionate about their interests. Revenue will come from ticket commissions and advertising on the app. The founders plan to launch the app within 6 months after developing it and partnering with venues in London.
2. Mission
• To connect people in London who have
similar interests, through events in an app
2
Plaza’s mission is to bring together those in London who are attending events such as concerts, exhibitions and theatre performances. It can otherwise be difficult to make direct connections
with people who have similar interests. Users will be able to meet and share thoughts around their interests rather than relying on pre existing social connections to find people with the same
passions
3. The App
• Enable people to share thoughts, photos
and films all in one place
• Users can buy tickets on the Event Page
• ‘Check In” to an event
3
Plaza will enable people to share thoughts, photos and films all in one place. Each event listed on the app will have its own page where users can buy tickets, take part in the discussion
timeline and upload their own media. During the event users can also ‘check in’ so others can see who is there and arrange a meeting point if they wish. If a user prefers not to meet others
in person they can still hold a conversation about the event, during and after, on the app.
6. Different?
• Centered around meeting people through
interests, instead of existing social
connections
6
Many people who attend events want to be able to discuss things with people as passionate as themselves. At the moment there is nowhere that allows you to do this.
People want to share their thoughts with others who are genuinely interested in the same thing, with Plaza you can find these people. There are no social networks which base themselves
purely on meeting people at events
People can meet online before an event - for example this is useful if you are going alone and would like to talk to others who are there for the same reason.
The point of the app is to introduce people through interests.
People upload millions of videos and photos of gigs etc but all in different places - with the app you know where to go to access all the user videos.
It’s user led - independent of the event curators - more organic space of opinions, thoughts and photos.
7. Business Model
• Take a percentage of the money generated
through app ticket sales
• Home page is a paid-for advertising space
where venues can promote their events
• Paid-for premium service that gives users
access to benefits
7
We will create revenue by taking a percentage of the money generated through ticket sales on the app. Furthermore, the home page of Plaza will be a paid-for advertising space where
venues can promote their events. Finally there will be a paid-for premium service that gives users access to benefits such as reduced tickets prices on selected events
8. Target Market
• Those looking to meet likeminded people
in London
8
Plaza is for those looking to meet likeminded people in London. People who are passionate about their interests so they are excited to speak about what they love. People who are open, so
not only do they have an interest but they want to share and communicate with others.
9. Potential Market
• 8,000 events in London per week
• Estimated 3,560,000 people spending £50
million on events per week
9
According to Time Out London, one of the top event guides, there are approximately 8,0000 events per week in London. On average, an event may be attended by around 500 people,
bringing the potential market to 3,560,000 users in one week. Furthermore, an estimated £50 million per week is spent by the public on events in London.
10. Competition?
•Twitter
•Facebook
•Bizzabo
•YPlan
•Timeout
•Flowd
•DoingSomething.co.uk
•Meetup.com
10
Facebook and Twitter are platforms based around connecting and sharing content with people you already know. Although Twitter is more geared towards discovering new people, it has a
very broad market and does not target events like Plaza.
Bizzabo is an app which is based on discovering people at business networking events. In terms of it’s aims it is similar to our app, except ours is based on personal interests, not business.
Businesses such as TimeOut and YPlan offer users information about events in London, but do not extend as far to form a social network and meet new people
Meetup.com, DoingSomething.co.uk and Flowd are further apps also based around joining with others on an events basis, but do not offer the ability to meet new people, discuss and share
content in one specific place
11. Marketing Plan
• Have a direct partnership with venues in
London
• Venues will promote Plaza if we list the
event on the app
• Sharing option on the app
11
We will approach venues in London such as theatres, galleries and concert venues aiming to develop a partnership with them. The partnerships will be mutually beneficial; if they promote
the app at their events we will list it on the app.
Plaza is good for venues because it adds a new, social dimension to the events so users can get the most out of their experience. By promoting at the events themselves we can ensure that
we target the right audience.
There will also be a sharing option on the app so users can post it on other social networking platforms; this will generate word of mouth.
12. Action Plan
• App design and development
• Testing, tweaking and re-testing
• Begin initial partnerships
• Generate press attention
• Launch
12
We plan to spend 6 months starting up the business. This would include:
App design
App development
Testing, tweaking and re-testing of app
Begin the initial partnerships with venues
Generate press attention
The app will be launched once the app is completely ready and we have secured partnerships with at least 10 venues.
13. Finance
• £25,000 to build and develop app
13
Its a heavy app that’s going to need a lot of work to make sure it works seamlessly.
15. Sales -Year 1
• 300,000 downloads
• 15% buy tickets through the app - 45,000 ticket
purchases
• 10% commission on each ticket purchased
• Approximate price of each ticket is £15
• Therefore £1.50 per ticket gives a total income of
£67,500
• We estimate the total profit to be £32,500 in year 1
15
Within a year of launch we are aiming for 300,000 downloads. We estimate that 15% of these users will buy tickets directly through our app, this gives us 45,000 ticket purchases. We will get
a 10% commission on each ticket purchased and estimate that the approximate price of an event ticket will be £15. Therefore, if we gain £1.50 per ticket purchased, within the first year, we
estimate a total income of £67,500.
