Newspaper Campaign UAE

1. ANNUAL SUBSCRIPTION CAMPAIGN PRESENTATION

2. • Enhance subscription through an intensive campaign.
Campaign objective

3. Thought:
Give back more than what you take from the society.

4. Teaser -1

5. Teaser -2

6. Teaser -3

8. OOH

13. Radio Spot

14. Spot opens with a sound track that denotes a fresh morning, like chirping of birds etc.
Female 1:
Welcome every morning in a better and refreshing way now! Khaleej Times Annual Subscription
drive is on. When you pay AED 400 for next one year, you will get assured Gift Vouchers for AED
800.
Female 2:
Wow… That’s amazing…!!
Female 1:
Not only that… you will stand a chance to win a Gold coin every day for next 60 days along with
chance to be one among the 10 lucky families travel to Maldives for a luxury holiday also.
Female 2:
Unbelievable..!!
Female 1:
Of course! Because Khaleej Times always gives back more than they take.
Voiceover:
Call 800 5858/02 6337666 or logon to www.khaleejtimes.com
Give back more than what you take from the society. – 30 sec.

15. TVC- Synapsis

16. Camera pans through a morning scenery created out of Newspaper origami art. Where birds, sun,
blossoming flowers etc. are present.
Folds of the art open itself and all the sheets merge into one to reveal it’s a Khaleej Times news paper.
When the pages open, electronics/home appliance item comes out of the page one after the other.
The Newspaper folds itself and moves, and now it is in the hands of a housewife.
She, with a smile: Get more than you can imagine….
Voiceover: Yes, Khaleej Times Annual Subscription drive is on. When you pay AED 400, you will get
assured Gifts for AED 800 including gift vouchers redeemable at Sharaf DG, Carrefour and Baskin
Robbins…
Voiceover 2:
Apart from this, win 20 Gold coins every day for next 60 days and be one among the lucky families
travel to Maldives for a luxury holiday. All this, because Khaleej Times believe in giving back more than
they take…
The newspaper again separates into sheets and it forms different origami birds. They fly over the
skylines of Dubai/Abu Dhabi.
Voiceover:
Call 800 5858/02 6337666 or logon to www.khaleejtimes.com
Give back more than what you take from the society.

17. • Considering the nature of the assignment and the profile of the TA, we suggest a multimedia
approach covering
- Print, apart from ads in Khaleej Times, we can look at ads in vernacular dailies like Gulf
Madhyamam
- Radio (English, Arabic, Hindi and Malayalam stations)
- Television (Hindi and Malayalam channels)
- Outdoor (bus shelters, mupis, buses, unipoles)
A detailed media plan will be presented later.
Media Mix

18. Thank you.