![Corporate Social Responsibility (CSR WRITE UP)<br />P.K.Vineet<br />09BSHYD1034<br />Company Name: Agro Tech Foods Ltd<br />Company Type: Multi National<br />Industry/Sector: Foods<br />Products / Services: 1. Sun drop Cooking Oil 2. Act II Microwave Popcorn 3. Dried Green Peas<br />CSR Areas: Child Welfare<br />CSR activities in brief<br />Feeding Children Better - a community initiative<br /> <br />Agro Tech Foods Limited recognizes the importance of contributing to society in a meaningful way. The initiative taken in this direction is the Feeding Children Better program.<br /> <br />The Feeding Children Better program is drawn up in a manner relevant to Agro Tech’s core business - Foods. One nourishing meal a day is provided to underprivileged children at carefully selected schools across the country. We ensure that the meal is compatible with local food habits and provides about 650 kilocalories per child per meal.<br /> <br />Launched on November 8, 2002 at Hyderabad, the Feeding Children Better Program now extends to 5 schools and reaches out to more than 1500 children across the country.<br /> <br /> * Shekinah Residential School for Disabled, located at Hayath Nagar in Hyderabad. The school has 152 children, 110 of whom are physically challenged and 42 are day scholars from the neighbouring locality.<br /> <br /> * 'Balwadi' run by Aparjita Mahila Samiti in Delhi. The 'Balwadi' has 50 children, who come from economically backward families in the age group of 4 - 12 years.<br /> <br /> * School for 600 street children, run the All India Women’s Conference Buniadi Bidyapith at Kolkata.<br /> <br /> * School run by Parikrma Humanity Foundation at Bangalore where 100 children attend.<br /> <br /> * School for slum children run by Barrackpore Avenue Welfare, Kolkata.<br /> <br /> * School run by Bahrat Sevashram Sangha, Kolkata.<br /> <br /> * Food partner with PVR Nest, Delhi for their Street to School Project under which one nutritional meal is provided to 150 children.<br /> <br />Besides providing the mid-day meal, various activities such as New Year lunch, meeting expenses of sports day, donation for a event on New Year, screening of a movie, medical camp, tour of Hyderabad city have been conducted.<br /> <br />At these schools, the Feeding Children Better program has had a significant impact in terms of increasing the attendance and bringing the number of malnourished children to nil.<br />ATFL employees also take ownership of the Feeding Children Better program by voluntarily contributing towards special meals, donating physio-therapeutic equipment, computers, books and bookshelves, etc. They also make periodic visits to the schools to interact with the children and join them for a meal.<br /> <br />Through the Feeding Children Better program Agro Tech Foods hopes to make a difference in the lives of many more children in future.<br />Karmayog CSR 2009 Rating: 0 / 5<br />Company Name: Ahluwalia Contracts (India) Ltd.<br />Company Type: Private Sector<br />Industry/Sector: Construction<br />Products / Services: 1. Construction of industrial 2. Institutional and other commercial complexes 3. Construction of residential and group housing projects<br />CSR Areas: None<br />CSR ACTIVITIES: None<br />Karmayog CSR 2009 Rating: 0/5<br />Methodology<br />CSR Rating Scale<br />Level 0Level 1Level 2Level 3Level 4Level 5No CSR ActivityAny CSR ActivityUnique CSR activity/practices which would not otherwise happenIf CSR initiatives are also for the local communityIf CSR is also embedded in the business operationsIf innovative ideas and practices are also developed for CSRCompanies that produce or provide harmful products/servicesCompany reducing negative impact of others products /servicesIf CSR is also linked to reducing the negative impacts of company’s own products or processesCompanies that violate laws/rules/regulationsCompany fulfilling the basic needs of society through its products or servicesCompany’s annual expenditure on CSR = 0.2% of salesCompanies engaged in high impact processes that cause harm to people/environmentCompany adopting the GRI Framework for CSR reporting<br />The above rating scale has been developed by me. It has 6 levels (Level 0 to level 5), Level 0 being lowest and Level 5 being the highest. As we know Karmayog has three criteria’s (Necessary, sufficient and negative), each having its own levels. It is a bit confusing to understand it; hence I have created a rating scale which is simpler and easy to understand after going through the chapter of CSR in the textbook.<br />Analysis and Findings<br />,[object Object], My Rating of Agro Tech Foods Ltd is 2/5 for following unique CSR activity/practice. .<br />,[object Object]](https://image.slidesharecdn.com/corporatesocialresponsibility-100717215729-phpapp02/85/Corporate-Social-Responsibility-1-320.jpg)
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- 2. My Rating for Ahluwalia Contracts (India) Ltd is 0/5 as they have not done any CSR activity.