Performance

1. 51212 SMS Services
Clairvoyant Mobile Solutions Pvt. Ltd.

2. P2A
Rock star
Contest
Global
Sports
Pack
Month On Month Top line Revenues - 2014
IPL 7
9.21
9.22
10.08
10.39
12.57
13.55
13.71
14.33
15.78
16.53
16.35
16.58
8%
0.11%
9.39%
3.01%
21.00%
7.82%
1.15%
4.55%
10.09%
4.76%
-1.10%
1.45%
-5%
0%
5%
10%
15%
20%
25%
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
MOM%Change
ToplineRevenues(Millions)
Axis Title
Total Revenue Percentage Change
Total Revenue in Year 2014 – 158.29 Million

3. Month On Month Activation & Renewal Revenue - 2014
1.81
2.08
2.46
3.09
3.16
3.57
2.75
2.52
3.22
2.44
2.39
2.48
7.40
7.14
7.62
7.30
9.41
9.98
10.96
11.82
12.56
14.09
13.95
14.10
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
TopLineRevenues(Millions)
Activation Revenue Renewal Revenue
Activation Revenue – 20% & Renewal Revenue – 80%

4. 8.15
8.00
8.84
8.77
11.08
11.90
12.30
13.54
15.16
16.11
15.89
15.84
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1.00
-
2
4
6
8
10
12
14
16
18
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
UU(Millions)
SubscriptionRevenue(Millions)
Subscription Revenue UU
Month On Month – Subscription ARPU 2014
19 18
17 17
20
20 20
19
17
18 17 19
ARPU

5. Subscription and Event Revenue Contribution – 2014
8.15
8.00
8.84
8.77
11.08
11.90
12.30
13.54
15.16
16.11
15.89
15.84
1.06 1.22
1.24 1.62
1.49
1.65
1.41
0.79
0.61
0.42 0.46 0.75
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ToplineRevenue(Millions)
Months
Subscription Revenue Event Revenue
Subscription
Revenue
92%
Event
Revenue
8%
Subscription Revenue Event Revenue

6. Circle Performance in 2014 – Top line Revenues28.92
24.03
15.31
12.60
10.54
9.91
9.68
9.07
8.46
7.72
4.66
4.62
3.46
3.21
3.12
2.37
0.34
0.32
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
TopLineRevenues(Millions)
UP East, 18.3%
ORISSA, 15.2%
NE, 9.7%
ASSAM, 8.0%
WB, 6.7%
RAJASTHAN,
6.3%
JK, 6.1%
AP, 5.7%
KOLKATA, 5.3%
NEW DELHI, 4.9%
BIHAR,
2.9%
ROTN, 2.9%
MUMBAI, 2.2%
PUNJAB, 2.0%
ROM, 2.0%
KARNATAKA, 1.5%
CHENNAI, 0.2%
HP, 0.2%
% Contribution

7. Circle Performance in 2014 – Revenue Split
42%
5% 5% 6% 6%
20%
43%
29%
4%
28%
24% 24% 23%
35%
26%
8%
23%
10%
58%
95% 95% 94% 94%
80%
57%
71%
96%
72%
76% 76% 77%
65%
74%
92%
77%
90%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ToplineRevenues2014(%)
Circles
Activation Revenue Renewal Revenue

8. Price Point Wise Activations - 2014
Zero
33%
Re.1
8%
Rs.2
3%
Rs.3
15%
Rs.5
8% Rs.7
6%
Rs.9
0%
Rs.10
18%
Rs.12
0%
Rs.15
1%
Rs.18
0%Rs.20
3%
Rs.24
0%
Rs.30
4%
Rs.35
0%
Rs.45
0%
New Activations Counts
Re.1
0%Rs.2
1%
Rs.3
1%Rs.5
8%
Rs.7
8%Rs.9
8%
Rs.10
0%
Rs.12
34%
Rs.15
0%
Rs.18
4%
Rs.20
0%
Rs.24
9%
Rs.30
0%
Rs.35
24%
Rs.45
0%
2%
Activation Revenue

9. Price Point Wise Renewals - 2014
Re.1
7%
Rs.2
1%
Rs.3
13%
Rs.5
31%
Rs.7
24% Rs.9
0%
Rs.10
1%
Rs.12
0%
Rs.15
3%
Rs.18
0%Rs.20
6%
Rs.24
0%
Rs.30
13%
Rs.35
0%
Rs.45
1%
Renewal Revenue
Re.1
30%
Rs.2
2%
Rs.3
19%
Rs.5
28%
Rs.7
16% Rs.9
0%
Rs.10
0%
Rs.12
0%
Rs.15
1%
Rs.18
0%
Rs.20
2%
Rs.24
0%
Rs.30
2%
Rs.35
0%
Rs.45
0%
Renewal Counts

10. Base Movement in 2014
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
TotalBase
Months
Total Base Active Base Grace Base Suspended Base UU

11. Key Category Offerings & Topline Revenue
Sports
Cricket
•Live Cricket
Score Feeds
•Weather Report
•Match Fixtures
•News
•Trivia
Soccer
•soccer News
•Fixtures
•Match Results
Utility
Offerings
Region Wise Govt.
Jobs Alerts
Interview Tips
Success Mantra
Private Jobs Alerts
Health tips
weight loss Pack
Quit Smoking Pack
Quit Alcohol
Beauty Tips
Masti/Dosti/
Love Portal
Jokes
Shayari
Good
Morning/Good
Night Greetings
Friendship
Messages
Festivals &
Event
Offerings /
Other
Services
Region Wise festival
greetings
Trivia
Recipes
National &
Local News
Daily News
Breaking News
Regional News
Political News
Business News
Stock News
Cosmo &
Adult Jokes
Portal
Bedroom Tips
Adult Jokes
Relationship Tips
Devotional
Ganesh
Chaturthi
Sai Baba
Jagannath
Bhakti Portal
Bible Verse
Quran Verse
Gita Verse
Regional
Packs
Assamese
Benagali
Tamil
Mizo
Punjabi
Manipuri
86.80 Million 30.89 Million 18.41 Million 9.54 Million 3.74 Million 3.55 Million 3.35 Million 3.13 Million

12. Total Churn Details - 2014
0.23
0.25
0.32
0.38
0.53
0.70
0.68
0.75
0.72
0.94
0.90
0.82
0.33
0.38
0.55
0.74
0.95
0.92
0.94
1.08
1.17
1.01
1.15
1.04
0.00
0.50
1.00
1.50
2.00
2.50
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
Churn(xLakh)
Months
Voluntry Churn Involuntry Churn

13. Voluntary & Involuntary Churn Contribution - 2014
42% 40% 37% 34% 36%
43% 42% 41% 38%
48%
44% 44%
58% 60% 63% 66% 64%
57% 58% 59% 62%
52%
56% 56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
Churn%Contribution
Months
Voluntry Churn Involuntry Churn

14. Churn Details – Circle Wise Churn Distribution 2014
40%
44%
26%
35%
48%
44%
50%
32%
57%
40%
48%
38%
57%
39%
38%
58%
53%
40%
60%
56%
74%
65%
52%
56%
50%
68%
43%
60%
52%
62%
43%
61%
62%
42%
47%
60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
%ChurnContribution
Circles
Voluntry Churn Involuntry Churn
4.22
2.26
1.61
1.44
1.02
1.01
0.97
0.87
0.86
0.74
0.61
0.46
0.42
0.32
0.31
0.24
0.06
0.06
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
TotalChurnx(inLakh)
Circles
Total Churn

15. Hits & Misses
Quarter 1
•Global Sports Pack
•Private Jobs
•Career Pack
Quarter 2
•Combo Pack
•Match Day Cricket
Pack
Quarter 3
•P2A Rockstar Contest
•“DUS KA DUM” -
Promo Campaign
•Kollywood / Tamil
Jokes
Quarter 4
•P2A Chak De Contest
•World Sports Center
Pack
•Meet & Greet
Contest - Atlético de
Kolkata
Hindi Cricket Packs
Unicode Services
Super Sunday Offers

16. Plan for Calendar’2015 (6 months)
•Naughty Stories
•Travel Guru
•Shopaholics
•New Utility Packs ( Farming Tips & Mandi Rates)
New Products
•India Tour of Australia (Jan’2015)
•Cricket World Cup (Feb’2015 to March’2015)
•IPL Season 8 (April’2015 to May’2015)
Cricket Events
•Cricket World Cup Contest (Feb’2015 to March’2015) – Circle Teams
•Circle Specific Contest around IPL 8 (For Customers)
Promo Plans
• Dedicated Push Capacity for Content Delivery
• TPS Capacity for SMS Promotions
Issues & Concerns

17. Clairvoyant Mobile Solution