Private property sellers should spend extratime on making sure the add is unique, wellwritten and descriptive enough.

1. Tips for Writing the Perfect
Real Estate Ad
Private property sellers should spend extratime on making sure the add is unique, wellwritten and descriptive enough.

2. The Headline – Descriptive and Different
Start with the first element – the headline! This is your
first chance to make a great impression and to get your
audience interested.
Include all of the essentials – the size of the house, its
location, the price and the most unique characteristics (or
at least one of them). A little detail can make all the
difference in the world because most listings look and
sound the same.
Try to think like your target audience. Which titles do you
pay attention to? What makes them unique? Use this
information to set yourself apart and give your private
property sale the perfect start.

3. Why is Your House Special or the One?
The audience wants to be lured into learning more about
your house. Why is it the one? What makes it so special?
Why should they dedicate some time to giving you a call?
It is important to think about which details you are
including in the ad. A few details can be interesting but
you should keep it short and focused. Each line you
include in the description has to make sense.
When creating a property ad for online publishing, think
about the keywords that will bring people to the particular
page. By knowing how people look for properties, you will
increase your chance of reaching a bigger audience.

4. Use Lists and Bullet Points
The manner in which you format your real estate ad will
also determine the audience’s response. Make the
private property sale advertisement easy to scan through,
enable the reader to instantly get access to the essential
information.
You can provide information about the most important
characteristics in the form of a list. These should include
the number of rooms, the additional facilities, the types of
materials used and other features that make the property
unique.

5. Enhance the Content with Photographs
There are two elements that potential property buyers
look at to determine whether they want to continue
exploring the ad: the title of the listing and the
photographs.
A creative private property sale ad should be making use
of high quality photographs. Beautiful, professional
pictures can compensate for all the shortcomings or
imperfections of the property.
Investing in professional photos is essential, when trying
to sell property privately. You can create the text on your
own but amateur photographs will immediately spoil the
great first impression.

6. Avoid the Real Estate Listing Clichés
Examine several real estate ads. Chances are that you
will come across the same phrases and keywords that
appear in all of those.
The cliché will kill your property ad immediately. It is safe,
it is well-known and it provides no information of
substance. The potential buyer would like to find out why
the particular house is the right one. If you drown that
person in clichés, you will lose the opportunity to
complete the private property sale quickly.

7. Do You Need Help?
Our media is dedicated to helping
private property and business sellers
accomplish their goals. Coming up with
a private property sale strategy can
be very difficult. Contact us today to
make the most of this opportunity!