Digital marketing has become one of the most trending terms recently. Every kind of business is adopting digital marketing techniques. Think of a large or small company, everyone has embraced digital marketing activities in one capacity or another. Digital marketing is marketing your product, no matter a good or service, via digital means. It implies marketing via online mediums and can be understood as the contrary of traditional marketing.

1. Fundamentals of Digital
Marketing

2. Introduction
 Digital marketing has become one of the most trending terms recently. Every kind
of business is adopting digital marketing techniques.
 Think of a large or small company, everyone has embraced digital marketing
activities in one capacity or another.
What is digital marketing?
 Digital marketing is marketing your product, no matter a good or service, via
digital means.
 It implies marketing via online mediums and can be understood as the contrary of
traditional marketing.

3. Why is digital marketing important?
 By January 2021, India had 624.0 million Internet users and 448.0 million social media
users.
 The number of social media users in India represented 32.3% of the overall population.
 Now, if we contemplate that figure, then we would effortlessly fetch the answer as to
why digital marketing is substantial.
Also listed below are some of the reasons why digital marketing is really important.
 Helps with ROI.
 Helps to track the reach.
 Helps to complete with big forces.
 Gives you a wider audience base.
 Helps to reach the target audience.

5. Online Advertising
Online advertising is deemed as the best means of
finding the target audience and elevating brand
awareness.
Media such as Google and Facebook have provided
many resources that assist the brand construct their
ads and find the intended audience.

6. SEO

7. SEO
The least cost-intensive part of the basics of digital
marketing is SEO which represents search engine
optimization, and is considered to be one of the best
as well as simplest ways to raise a brands visibility
and spread brand awareness.

8. Content Marketing
 To put it simply, content marketing is a strategy to target the
intended audience by creating appropriate content, in the
form of articles, social media posts, podcasts, blogs, articles
and so on to retain customers and drive leads and sales.

9. Email Marketing
One of the most simplified and efficient methods to
stay connected with your customer base is Email
Marketing. Basically it is a process of using generic
mails to reach out to your target audience.

10. Social Media Marketing
Social media marketing itself speaks a lot for itself,
but just for the ease social media marketing basically
is termed as the use of social media platforms to
promote a product or a service using social media
platforms.

11. Conclusion
While there are many more basics or fundamentals of
digital marketing these 5 are considered to be the
most influential ones when it comes to digital
marketing, as they can be reached very easily and are
cost effective too.