When it comes to eCommerce, most designers stick with the familiar formula. They focus their creativity on redesigning the look of the site, rather than the experience. It’s why finding the right handbag often follows the same steps as finding the right circular saw. Redesigning the shopping experience challenges you to understand what makes the products unique, and to shape the experience around that unique selling point. Victor Bejar, creative director of Blue Acorn, shows you the tools you need to make that discovery and walks you through how to create a unique shopping experience.

1. Finding and Designing
Around What Makes Your
Products Unique
@victorbejar
Victor Bejar
victorbejar.com

4. e-commerce

5. electronic
commercial
transaction

6. buying or selling
a product or service
online

7. buyersproduct

8. User Experience
buyersproduct

10. Home

11. Category

12. Product

13. Cart

14. Checkout

16. this is an agreement

17. consensual
hallucination
Jeremy Keith

20. find and design around what
makes your product unique

21. discover
understand
reveal

22. clicktracking
analytics
conversiontesting

23. HX
HumanExperience

24. discover
whatmakestheproductunique?

25. talktothepeoplesellingit

26. talktothepeoplebuyingit

27. scoutbags.com

32. fashion
functionality
goodprice

34. Fun
Names
Patterns
StyleFunctionality
Bags
Storage Bins
Coolers
Accessories
Travel
Sport Gear
Beach & Pool
Shoulder
Multi Pocket
Zip-Top
Collapsible
Desk & Shelf
Lunch Bags
Picnic Totes
Cosmetic Bags
Wristlets
Luggage
Backpacks
Gym

40. shape
style
functionality
season
...
colors
pattern

41. Gestalt Psychology, Wikipedia
“The human eye sees
objects in their entirety
before perceiving their
individual parts...”

42. shape
style
functionality
season
...
colors
pattern

43. discover
understand

44. understand
whatisspecialaboutthatunique
elementIdiscovered?

45. googleit
gotoalibraryorbookstore
watchvideos,documentaries,movies
usertesting
survey
interactwiththeproduct

46. emphasis
scaleharmony
contrast
repetition
variety
pattern

47. Richard M. Proctor, Principles of Pattern Design
“Is the result of repetition of an
element or motif. The system of
distribution and the relative detail of
the motif determine the apparent
complexity of a given pattern”

48. product pattern

52. Line
Form
Color
Shape
Space
Mark
Texture

55. discover
understand
reveal

56. reveal
whatcanIdouncoverthesolution?

57. drawsketches
brainstorm
createwireframes
createprototypes
design
usedesignstudiomethodology

68. discover
understand
reveal

69. why?

70. conversion
34%

71. revenue
71%

72. use the product
advantage as your
advantage

73. Thank YOU!!!

74. @victorbejar