The document is a journal containing multiple entries by Vicky Lee Wei Kee discussing various concepts in social psychology, including: 1) An entry describing her ambivalent attitudes towards spending time with her family who was visiting or focusing on schoolwork. 2) An entry about how she learned to order coffee at Starbucks through observational learning by watching others. 3) An entry explaining how her and her friends chose a crowded restaurant in an unfamiliar area due to the concept of social proof.

1. Journal
Social Psychology (PSYC0103)
Assignment 1
Vicky Lee Wei Kee (0313317)
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

2. Date: 14/10/13 (Mon)
Time: 2.00pm
Concept: Ambivalent Attitudes
Today was the day where my family came over from East Malaysia to visit me. My
dad, my grandfather and my younger brother came all their way from Sabah to Kuala Lumpur
just to visit me after their visit to Miri where my elder brother is pursuing his tertiary
education there in Curtin University, Sarawak. My younger brother had just finished his PMR
exam, and I was eager and happy to get to know that they are finally visiting me for the first
time.
I really do miss them as I was away from my hometown for about 3 months and a half
ever since semester 2 has started. According to my mom, my 83-year-old grandfather has
never visited any of his grandchildren, my elder cousins who were away for tertiary
education in West Malaysia and my grandfather first visit my brother and I in Miri and KL
respectively. I was glad to hear that and I really do appreciate the chance of spending more
time with my grandfather, accompanying him more at his age by now.I knew that my father
would definitely ask me to spend one night or two in the hotel with them if it is possible. He
told me that they are staying in Furama Hotel in Bukit Bintang, a five star hotel. Upon
hearing this, I was tempted to go with them. I would like to spend a night in a five-star hotel
rather than in my hostel. Im sick of my hostel where loneliness struck me most of the time. I
really feel like joining them and go shopping with them in Sungei Wang and Berjaya Time
Square shopping malls.
However, I was uncertain if I should join my family. I actually have projects and
assignment dues this coming Thursday and Friday and also Maths test on Saturday. My
costume for Culture & Civilisation wasn’t completed and we have a group practice on
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

3. Tuesday morning. The group report for Design Visualisation was not done yet and I have not
prepare myself and the slides for presentation this Friday. Moreover, I sucks in Maths and I
had not done any revision for it. If I were to go to spend my nights in the hotel with my
family, I cannot do much of my work. I will be enjoying my life there: going frenzy in a
shopping spree, enjoying TV Shows in the hotel and chit-chatting with my beloved younger
brother. But if I don’t go, I cannot spend more time with my family and I will stuck forever in
my hostel, facing loads of boring assignments and projects. Besides, this is a golden
opportunity to meet my family and it was their first visit to KL.
I was confused and could not make a right decision. In this case, I have shown
ambivalent attitudes. I simultaneously experiencing or expressing opposing or contradictory
feelings and motivations. Alternately I have one opinion or feeling, and then the opposite. At
times I feel like joining my family, spending more time with them but when I think of the
upcoming tests and assignment dues, I cannot make a right choice which I will not regret
after that. Im lacking of confidence and assurance when it comes to making a right choice. I
have mixed emotions as I blamed my family members for coming at the wrong timing and
also blamed myself for not completing my work earlier before their visit to KL. My feelings
at this moment vacillates and fluctuates. In this situation, I am showing ambivalent
attitudes.
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

4. Date: 09/10/13 (Mon)
Time: 3.00pm
Concept: Observational Learning
There is no doubt that we encounter examples of observational learning all the time
and have likely learnt many things using this method of learning ever since we were young
even as a kid. For instance, when we were still infants, we learnt to make and understand
facial expressions. Slowly, we began to learn to chew, to sit, to crawl, to walk, and to talk.
And observational learning still occurs even when we are adults.
I experienced this myself. Back in my hometown in Sandakan Sabah, there isn’t any
Starbucks Coffee Shop. The only coffee shops we have are Jesselton Coffee and Equater
Coffee Shop and you probably never heard of them. And when I first came to west Malaysia,
I had never visited Starbucks as I know the price of one cup of coffee would probably cost
me a meal. Until one day, my new friend in College suggested us to get one for ourselves at
Starbucks Coffee after class. Since I had never tried one before, I decided to buy one for
myself. At first, I didn’t know how to order and pay for the coffee. So, I observed and
learnthow my friend ordered and paid at the counter before my turn. I then realised that the
worker of Starbucks would asked about your name and write it on your cup. You have to pay
first before you get your coffee, that simple! Then, I waited for my coffee at the other side
together with my friend. When I got my coffee, I didn’t know how and where to get a straw
and what should I add into my coffee. I began to panic. Once again, I observed how the
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

5. others get their milk, sugar, teaspoons and straws at the other side. Through observational
learning, I finally get to get myself a cup of coffee from Starbucks!
Observational learning is a social learning that occurs as a function of observing and
retaining the novel behaviour of others. I was able to get my cup of coffee from Starbucks
without being explicitly taught how to do so. It just occurs as a result of observing another’s
behaviour but is performed later and cannot explained as having been taught in other way. In
everyday life, we tend to watch others engage in behaviours and then repeating those actions
and can explain how we acquire attitudes, opinions or specific behaviours.
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

6. Date: 12/10/13 (Sat)
Time: 3.00pm
Concept: Social Proof
With a group of friends, we went to GM Klang to buy stuffs and decorations for our
costume project. It was our first time going to GM Klang, a wholesale city in Klang where all
suppliers run their businesses there and that’s why the goods sold are very cheap. After
walking and exploring for 2 hours or more, we all felt hungry and thirsty as our stomach
began rumbling. It was already 1.30pm and we decided to walk outside and look for a
restaurant to dine in. Across the road were two Chinese restaurants, one was crowded with
people and the other with no customers. Automatically we walked into the restaurant which
is full of people. This shows the concept of social proof.
Social proof is a psychological phenomenon where people assume the actions of
others reflect correct behaviour for a given situation. This effect is most noticeable in
uncertain situations where the correct course is not easy to determine, and therefore is
determined by looking at what other people do.We tend to follow others action as an
indication of what is wrong or right. In this case, we are all in an unfamiliar situation, with an
unfamiliar place, with unknown safety of food, but we are all hungry. And of course we
would choose the place where lots of people dine in. After all, there’s got to be a good reason
most of the people dine in there and nobody’s at the other place.
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

7. Date: 1/10/13 (Tue)
Time: 7.00pm
Concept: Fear-based Appeals/ Fear Arousal Messages
Just a week before PMR exam, I called up my younger brother, Jeremy to encourage
him to work hard. My mom told me to motivate him to work hard as he was very lazy that
time. I said, “I’m not boasting about how good or excellent I am. I just wanna let you know
that I had scored 8A's, even your lousy brother Jason scored 7A's. So I am expecting you to
excel as well and you do not wish to lose to Jason right. Work hard ya, it's never too late!
Don't ever give up. Wishing you all the best and good luck in exam! I know you can do it!” I
said this rather than just saying, “You have to work harder from now on for your own good.
Good luck in your exam and wishing you all the best!” I (source) used fear-based appeals to
motivate my brother (target) to work hard for coming PMR exam (take specific action). I
believed that this message could actually arouse high levels of fear produce and results in
more change in attitude in Jeremy himself. I knew that he would not want to score a result
which is worse than Jason as he treat his elder brother as rival, never wanting to lose to him
in every aspects. This sarcastic yet motivational message I delivered are persuasive to
encourage my brother to strike and work even harder in his studies and effective to prevent a
negative outcome (lazy and unmotivated in studies).
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee

8. Date: 18/10/13 (Fri)
Time: 8.00pm
Concept: Operant Conditioning
Today, my roommate told me that she had lost her resident card when she was in the
shuttle bus. And so she went to report this incidence at the management office of our
condominium. The management staff told her fill in a form to make a new one and she was
fined for RM50 for losing the residence card. There are no second chance as this punishment
is written clearly in the terms and conditioning at the back of the card. Operant
Conditioning means using reinforcement or punishment to strengthen or weaken a particular
behaviour. In this case, the high fine of losing the resident card which is a form of
punishment weaken the carelessness behaviour and encourage all residents to be able to take
responsible in keeping their cards safely and properly.
FNBE JULY 2013 –PSYC0103 Social Psychology
Name: Vicky Lee Wei Kee