1. Brand and Customer Experience
Every encounter you have with a customer can
impact business performance. Will your customers
provide positive referrals? Will they return? Will
they buy more next time?
The day-to-day success of your business depends
on your ability to see and respond to the quality
of service delivered every minute of every
day, across all levels of your organization. And
future success of your business is driven by your
ability to uncover new opportunities to enhance
the customer experience, boost efficiency and
maximize growth opportunities.
And that’s what GfK Echo does. GfK Echo is a
management system that tracks and improves the
experiences of your customers in real-time. Our
platform monitors customer experiences at the
point of sale and service, to empower customer
care and recovery.
GfK Echo is a management system
that tracks and improves the experiences
of your customers in real-time.
Real-time customer experience management
GfK Echo – their voice
your action
CUSTO
MERS MA
NAGERS
GfK
Echo

2. Brand and Customer Experience
www.gfk.com GfK. Growth from Knowledge
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000
market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights
matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data
into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
© GfK 2015
GfK Echo allows you to generate
powerful insights to strengthen
and even transform the way you do
business – in real-time.
We integrate structured and unstructured
customer feedback with client and third party
data, and use predictive modeling to identify
which specific actions drive incremental sales
growth. This allows you to generate powerful
insights to strengthen and even transform the
way you do business – in real-time.
Flexible platform that mirrors the structure of
your sales and service organization
Role-specific dashboards empower each individual
in your organization to listen and respond to the
voice of your customers, by providing the right
information, to the right people, at the right time.
Real-time management of customer alerts via
mobile app
Alert management workflows create a two-way
dialogue between your employees and customers.
With our mobile app, your field management
teams will never miss an opportunity to advance
your customer experience objectives.
More cost-effective than traditional customer
satisfaction research
Multi-channel feedback designs provide you with
unprecedented access to your customers at the
point of sale and service, making it less expensive
to gather significantly more customer experience
intelligence than ever before.
Actions that deliver financial gains for your
business
Integrated predictive analytics identify the
experiential drivers that not only create happier,
more satisfied and more loyal customers, but that
fundamentally shape the sales trajectory of your
business down to the individual unit-level.
GfK Echo is offered in more than 100 countries
by local consultants and experts in your industry
to offer unmatched visibility into customer
experiences.
GfK Echo – their voice, your action
Questions? Contact us!
To find out more about how you can use GfK Echo
to enhance and improve your customer experience
or to connect with a local expert, please contact
Dan Zuckerman at
+ 1 973 599 3550 | dan.zuckerman@gfk.com
or visit www.gfk.com