2. ABOUT US
The Nagpal Group is a family owned Business which largely operates as an HUF
(Hindu Undivided Family). Before entering the Wool textile segment in 1966, the group
started with Cotton growing and Spinning in Abohar, Punjab . This area of Abohar is
the Cotton Belt of Punjab state. The Group still has a significant Land Holding for
Cotton Growth. The Group has majority funding through Family Accruals and Owned
assets. All the Buildings Nagpal Group operates out of are family owned.
The Nagpal group is well known and financially very sound and has major interests in
Agriculture and Land holdings, Real Estate and Finance, Transport Buses, Gas
Stations, Cinema Houses, Sports Goods Industry, Wool Textile Industry, Paper
Packaging and Related Exports. The Group success story dates back to the early
1920’s.
Visions Business Solutions, headed by Mr Vikram Nagpal, as a part of the Nagpal
Group is an exporter of Corrugated Paper Packaging and Paper Folding Boxes mainly
to the Advertisement Industry around the World. These include Pizza Box Advertising,
Paper Cup Sleeves Advertising, Box Top Flyers, Tabletop and Tray Paper Mats, etc.
Having Fully Automatic Contract Manufacturing facilities in Noida and Chandigarh,
the VBS team not only delivers quality products to its buyers, but also it is constantly
working on new products related to the Paper Packaging Industry.
3. THE PRODUCTS
- Ad sleeves - Table Ads
It is a paperboard sleeve which Tabletop ads are high quality
wraps around the disposable printed advertisements
beverage cups with a flashy encapsulated on the table tops of
advert on the outside of the high footfall outlets (Mall Food
courts, Restaurants, Coffee shops,
sleeve. etc.) with a patented technology.
The innovative design also Table-ads has been designed to
works as an insulator for the withstand the traffic that passes
hot beverage cups. through busy coffees, beverages
Embossed nubbins on the and snack food; it's tamper
surface of the sleeve provide resistant and unaffected by heat
or spillages. It's easy to clean and
superior grip and insulation
hygienic (FDA approved), and
for the cup holder. although they fix invisibly to table
tops, ads are easy to maintain and
keep looking presentable.
4. THE CONCEPT
The Sleeves and table-ads present a great
opportunity to deliver advertisement messages.
The ability to print high quality 1 to 4 process colors
on the sleeves/tabletops make it a very flashy and a
noticeable advertisement media.
The Ads shall be distributed through public places
with great footfalls like Multiplexes, coffee shops,
Malls, etc to spread the Advertiser’s message.
5. BENEFITS
- Ad-sleeves - Table-ads
Multiple high quality creatives There can be as many creatives as
attract the consumer’s attention. required for any individual location.
Sleeves share personal space of the High quality large format prints
consumer for an average period of guarantee an eye catching of atleast
30-35 minutes till the beverage lasts. 15 mins. until the food/beverage is
It is removable and can be stored by ordered and delivered to the table.
the audience for future reference and The surface is heat/scratch resistant,
contact numbers. tamper proof and has the requisite
Campaigns can be area specific to FDA approvals.
the benefit of the advertiser as they Mall Food courts and coffee shops
catch the right audience. attract the highest number of
Movie goers/Multiplex visitors consumers with each table giving an
prove to be the right audience for exposure to atleast 20 people
most of the products with an average everyday (approx.).
household income of Rs. 3,00,000
per annum.
6. PLANNING AND EXECUTION
STEP 1: BUDGET
Campaigns can start for as low as Rs.1,00,000/-. This would cover 1 major city for 3-4 weeks in a
single market with approx. 15,000 sleeves and individual tabletops at the Cinema Food
Court. The more the budget, the more locations and markets you can afford to add to your
campaign giving your product a wider exposure. Also you can opt for a PAN INDIA
coverage.
STEP 2: GEOGRAPHIC LOCATIONS
The client needs to ascertain the geographical markets for the exposure of their products. The
major cities included in our network are Delhi (NCR), Mumbai, Bangalore, Lucknow, Agra
& Chandigarh. We can also add other locations to the network if the campaign demands.
STEP 3: CREATIVE
A template will be provided with all the information you require to prepare and send your art file.
Color matching is generally handled using CMYK colors and in special cases, PANTONE
Colors.
STEP 4: PRODUCTION & DISTRIBUTION
Campaign costs include the cost of production of the Sleeves/Table-ads (excluding taxes) and the
distribution of the same through our reputed logistics partners. After receiving the art file
and approval of the same, the campaign shall float in the markets in not more than 3 weeks.
STEP 5: REPORT
A detailed campaign report will be delivered to you no later than 50 days from the ending of the
display period. In addition, there are pictures of the sleeves distributed at various points of
time and clients are also encouraged to visit the participating locations.
7. STRATEGIC ALLIANCES
We, at Visions Business Solutions, are the pioneers of this unique concept
of mass advertising.
VBS has strategic alliances with brands like Fun Cinemas, E-city
Ventures & DT Cinemas with PAN INDIA presence which would
serve as a perfect platform to expose the advertiser’s products to the
masses with the ads going to the target audience and sharing their personal
space for an average of 20 minutes. Network is growing everyday in
accordance with the Advertiser’s requirements and Campaign Needs.
