The experts at FATbit Technologies designed an infographic that explains concepts like enhanced experience, better authority and more to help entrepreneurs increase conversion and visitor engagement.

1. IMPROVECONVERSIONSANDVISITORENGAGEMENT
P
ROVE
N
W
A Y S
SEVEN
L49560868A0
L49560868A0
UserExperience
LandingPage
CalltoAction
Segmentation
Branding
FlowCatalyst
Pricing&OffersPricing&Offers
TrustBuilding
ConversionFunnel
7
7
7
7
T E C H N O L O G I E S

2. Webbusinessesareobsessedwithpushingupsalesnumbers.Thoughthereisendless
literatureondoingso,few comewithprovenfactsandexamples.Becauseweb
entrepreneursarealwayslookingforrealisticwaystoincreaseconversionsand
improvevisitorengagement,herearesevenpointsthatcanbeimplementedovertime
todrasticallyimproveconversions;
T E C H N O L O G I E S
IMPROVECONVERSIONSANDVISITORENGAGEMENT
P
ROVE
NW
A Y S
SEVEN
L49560868A0
L49560868A0
UserExperience
LandingPage
CalltoAction
Segmentation
Branding
FlowCatalyst
Pricing&OffersPricing&Offers
TrustBuilding
ConversionFunnel
7
7
7
7

3. Unsubscribe
OneClick
No
CreditCard
Required
TackleCommitmentPhobia
Peoplegetsecondthoughtswhentheyareintroducedto‘Buy’or‘SignUp’elements.Tackle
commitmentphobiabyintroducingcuesthataddflexibilitytothewholeprocesses.For
instance,whenaskingaudiencetosubscribefornewsletter,mentionyoucan‘unsubscribe
withsingleclick’.
T E C H N O L O G I E S

4. ProveyourSuperiority
Userealfactsanddatatoproveyoursuperiorityincomparisontouniversallyaccepted
marketleader.TeamWork(amanagementtool)doesthisperfectlywithtestimonialsand
tweetsfromhappyusers.Competitivematrixisalsoasmartwaytodothesameandclaim
dominance.
T E C H N O L O G I E S

5. InvestinWOWFactor
Itisimportanttokeepdelightingclientsandcustomersevennowandthen.Keepthebuzzalive
aroundyourbrandbyemployingdifferentmarketingtricksfromtimetotime.Somedoitwith
personalizede-cardsonfestiveoccasions,andcreative‘welcome’emailmessages.
E-Cards
E-Cards
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FREE
EBOOKS
EBOOKS
T E C H N O L O G I E S

6. SpeedupProcesses
Peoplelookforcuesthatsuggestimmediategratificationandspeediness.‘Fastdelivery’and
‘oneclickpurchase’relatedsignsencouragepeopletoplaceordersandalsolureimpulsive
buyers.Dothistospeedupconversioncriticalprocesses.
BUY
OneClick
to
FastDelivery
SECS
T E C H N O L O G I E S

7. PriceSmartly
Pricingisaverycriticalfactorwhenitcomestowebsales.Closesubstitutesofnearlyallweb
servicesareavailableinthemarket.Insuchscenario,noonelooksforwardtoinvestbig
money.Pricingiscriticalforwebsales.Mostwebservicesandbusinesssolutionsaresoldon
monthlycharge.However,high-enddigitalproductswithareasonablepricetagandright
marketingstrategycangetawaywithlicensing.Whicheverwayyouchoose,goforsmart
PAYNOW
PAYMONTHLY
T E C H N O L O G I E S

8. ThinkBeyond
Profits
Peoplepreferbrandsthatlookbeyondmoney.BlanketAmericaisabrandthatgivesaway
oneitemtosomeone-in-needforeverypurchasemade.Thougheverybusinessdoesn’t
offerscopeforsuchgiveaway,suchgesturescangoalongwayinbuildingaloyal
communityfollowing.
BUY
DONATIONDONATION
T E C H N O L O G I E S

9. ContextBranding
Web based companies often neglect
context element when it comes to
branding.Relatedcertifications,product
specifictestimonialsandothercuescan
beused to reaffirm buyeraboutthe
quality ofthe offering.Some online
educationbrandsusecontextbranding
effectivelyeffectively to pitch online training
coursesandlessons.
Certified
Awards
Testimonials
Certified
AwardsTestimonials
T E C H N O L O G I E S

10. T E C H N O L O G I E S
Webbusinessesprosperonconversions;
ConsultFATbitconversionexpertsforbusinessgrowth.
www.fatbit.com
InfographicbyFATbitTechnologies