What does creating value mean? It means making a positive difference, a tangible impact, a specific contribution to any situation. This positive difference or impact can be in the form of achieving a specific goal, creating a product, creating „human touch‟ in a particular interaction, or enhancing one‟s own capacity, or the capacity of one‟s colleagues and team- mates. Contributors are therefore extremely result-focused, but the result is measured in terms of value created. In this topic, students learn to clarify the meaning of the word “value” and how value is created in various situations.

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PREPARED BY : ASST. PROF. VATSAL D. PATEL
MAHATMA GANDHI INSTITUTE OF
TECHNICAL EDUCATION &
RESEARCH CENTRE, NAVSARI.

2. A contributor would define “Focus on Value” as below:
It is about the goal of creating value – for self, for family, for the team, for the
organization, for customers, and for society.
A Contributor aims to create value for all stakeholders (Those who are making an
affective difference) in his / her life.

3. This new
Armani suit is
Awesome!
These clothes
are
Really
comfortable!

4. Non-contributors focus on the “cost” Contributors focus on the “value”
of experience of experience
I missed the train! All my efforts are I learnt the value of time from this
in vain.. experience.

5. A businessman lost everything in fire. The next day he placed a signboard:
“Everything burnt, but luckily FAITH and CONFIDENCE undamaged.”
Value one’s emotions :
“It doesn’t matter what one gives,
it matters what he has got and what does he give!”

6. Life is a race !

7. I have to study
well to make
my parents
proud!
I have to study well
to get a job to satisfy
the needs of my
family..

9. Non-Contributor’s perception :
Give an expensive gift so that he values it!
Contributor’s perception :
Give a personalized gift which will make your friend feel special!

12. Mr. Ratan Tata who had the very first idea of having a car which would be affordable
to all the middle class families.