ORGANIZING THE
INTERNATIONAL PROJECT
Chapter 6
THE CHALLENGE OF ORGANIZING AN INTERNATIONAL PROJECT
Purpose of organizing international projects:
Reducing complexity by simplification of structure and
organizational design.
Forms of organizing an international project:
Functional structure.
‘Projectized’ structure.
Matrix structure.
Virtual structure.
‘Organizing the project’ is a set of activities that have to be
finished in the planning phase of the project.
2
SELECTION OF SUITABLE PROJECT STRUCTURE
The following factors need to be considered with regard to the
selection of the most suitable project structure:
Size and duration of project.
Strategic importance of project.
Novelty and need for innovation.
Need for integration.
Environmental complexity.
Budget and time constraints.
Project location.
3
Chief Executive
Head of Production Head of MarketingHead of R&D
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Project
Project coordination 4
Example of a functional
project structure
Chief Executive
Head of Production Head of MarketingHead of R&D
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Functional
Manager
Project Manager
PM Team
Member
PM Team
Member
PM Team
Member
Project
Team
Member
5
Example of a ‘projectized’ structure
Chief Executive
Engineer-
ing
Finance Marketing
Human
Resources
Others
Consul-
tants
Suppliers
Project 1
Operations Controlling
Project 2
Project 3
Project
Manager
F
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n
c
ti
o
n
a
l
re
s
p
o
n
s
ib
il
it
y
Project responsibility
6
Example of a matrix structure
CULTURAL IMPACT ON PROJECT ORGANIZATION (1)
Organizational structures have the following purposes:
Help accomplish project goals.
Provide project members with a frame of orientation, hierarchies, and
reporting lines.
Structures satisfy needs of belonging and esteem. Those can differ
between individuals, but also between national cultures.
Keep in mind the cultural embeddedness of matrix structures and
responsibility charts, both based on:
Low power distance.
Low uncertainty avoidance.
Individualism.
Strong task orientation.
Strong achievement orientation.
Sequential way of working.
7
Individuals from equality-oriented cultures tend to
prefer flat and lean organizational structures. People
from hierarchy-oriented cultures tend to favour
pyramid-like tall organizations with a high degree of
formalization and centralization.
Equality Hierarchy
Individuals from group-oriented cultures tend to work
better in permanent functional organizational
structures because of the continuity to work in the
same group. People from individualistic cultures tend
to welcome temporary organizational structures like ...
ORGANIZING THE INTERNATIONAL PROJECT Chapter 6.docx
1. ORGANIZING THE
INTERNATIONAL PROJECT
Chapter 6
THE CHALLENGE OF ORGANIZING AN INTERNATIONAL
PROJECT
Purpose of organizing international projects:
organizational design.
Forms of organizing an international project:
‘Organizing the project’ is a set of activities that have to be
finished in the planning phase of the project.
2
2. SELECTION OF SUITABLE PROJECT STRUCTURE
The following factors need to be considered with regard to the
selection of the most suitable project structure:
.
3
Chief Executive
Head of Production Head of MarketingHead of R&D
Functional
Manager
Functional
Manager
Functional
5. Member
Project
Team
Member
5
Example of a ‘projectized’ structure
Chief Executive
Engineer-
ing
Finance Marketing
Human
Resources
Others
Consul-
tants
Suppliers
Project 1
Operations Controlling
7. Project responsibility
6
Example of a matrix structure
CULTURAL IMPACT ON PROJECT ORGANIZATION (1)
Organizational structures have the following purposes:
hierarchies, and
reporting lines.
differ
between individuals, but also between national cultures.
Keep in mind the cultural embeddedness of matrix structures
and
responsibility charts, both based on:
ower distance.
8. 7
Individuals from equality-oriented cultures tend to
prefer flat and lean organizational structures. People
from hierarchy-oriented cultures tend to favour
pyramid-like tall organizations with a high degree of
formalization and centralization.
Equality Hierarchy
Individuals from group-oriented cultures tend to work
better in permanent functional organizational
structures because of the continuity to work in the
same group. People from individualistic cultures tend
to welcome temporary organizational structures like
projects.
Individual Group
Individuals from cultures with high uncertainty
avoidance tend to welcome structure as an
9. orientation frame. They tend to accept precise
guidelines for co-ordination and rules. People from
low uncertainty cultures tend to feel at ease with
matrix organizations offering more flexibility, but also
ambiguity.
Embracing
risk
Avoiding risk
Individuals from status-oriented cultures tend to see
and use an organizational structure to show and
increase their personal standing. Tall organizations
with many hierarchy levels are preferred because
they offer good opportunities to be perceived as
important. In achievement-oriented cultures,
structures tend to be tailored to suit best
organizational objectives.
Achievement
Standing /
status
10. 8
Cultural impact on project organization (2)
INTERNAL AND EXTERNAL CO-ORDINATION OF AN
INTERNATIONAL PROJECT
Means of internal project co-ordination:
mmunication nodes.
Means of external project co-ordination:
11. -level meetings.
9
Project Manager
Quality Assurance
Controlling
Human Resource/
Change Management
Administration
Engineering Assembly Logistics
Process
Reengineering
Software
Development
Manufacturing
Procurement
Project Management
Project Realisation (depending on the nature of the project)
12. Project Office
10
Example of a mechanism for internal co-ordination:
The Project Office
Firm Fixed Price
(FFP)
Cost Reimburse-
ment
Cost Plus Fixed
Fee (CPFF)
Incentive
Contracting
high
low high
Involvement
of customer
Degree of risk for customer
13. 11
Contracts as special forms of external co-
ordination
CONTRACTS IN INTERNATIONAL PROJECTS
It is recommended to use industry-wide global standards if
available.
A good starting point is the United Nations Commission on
International Trade Law (UNCITRAL).
It is also recommended to refer to INCOTERMS as a common
language and reference frame in order to reduce
misunderstandings.
12
PARTICULARITIES OF ORGANIZING INTERNATIONAL
PROJECTS
Size of team:
projects, bigger
teams are more difficult to manage than smaller teams.
though
this
14. depends on the nature of the project).
-projects.
c project phases.
Using structure to overcome language and cultural barriers.
functional
language.
13
LINKING STRUCTURES, TASKS, AND PEOPLE
The structures provide the frame of co-ordinating the activities
of
project members and stakeholders.
The Work Breakdown Structure contains all activities the
project
members need to carry out in order to obtain the project result.
The responsibility chart of responsibility matrix combines
structures,
activities, and people:
15. WBS.
project. Basic
roles can be summarized by the RASIC system as illustrated on
the
next slide.
14
esponsible
pproval
upport
nformed
onsulted
R
C
A
S
I
Responsibility
for work
17. C R A
R A
S R A
Assembly Function Tests
Generation of working plans
Material ordering process
Functions/Roles
Logistics
Manufacturing
Packaging
Returned Goods
Documentation - export
Specification and validation of packaging
S
u
b
-P
ro
je
c
18. t
M
g
r
B
Change Mgmt Assembly Drawings
Assembly Facility Layout
Goods Receipt
Warehouse Layout
Commissioning
Interim Storage
Dangerous Goods
Commodity Codes
M
a
rk
e
ti
n
g
P
ro