Target is a major competitor to Walmart known for its low prices and variety of merchandise. The document discusses Target's marketing strategies, including its focus on advertising, stores both in the US and internationally, and its digital presence through its website and social media. It identifies issues with Target's website being overloaded and the need to improve its e-commerce and mobile app through a marketing agency that can better integrate its online and social media platforms.

1. +
Consumer Engagement
Gabriela Cardona
Nicole Rodriguez
Vanessa Giron

2. +
“Expect more. Pay less.”
 Major competitor to Wal-Mart
 As big as a warehouse, offering
everything from household items
including small appliances to the
food itself.
 Target has something to offer for
everyone.
 Style
 Price
 Quality

3. +
Target’s Status
 Advertising central
 Target logo
 REDcard
 Commercials
 Volunteering
 Non-digital
 City Target
 International Movement
 Digital
 New Target website

4. +
Identifying the holes
 The good
 Social Media
 Target keeps connected
 The Bad
 Problems with the Target website
 Overload
 The Ugly
 Finding the right marketing agency
 Handle e-commerce w/ the
website, and mobile app

5. +
Media Metrics
 Internet Marketing Inc.
 Agency targeted toward
companies needing to approve
their website
 Keep all social media together
 Facebook
 Twitter
 Pinterest
 Youtube