1. +
Consumer Engagement
Gabriela Cardona
Nicole Rodriguez
Vanessa Giron

2. +
“Expect more. Pay less.”
 Major competitor to Wal-Mart
 As big as a warehouse, offering
everything from household items
including small appliances to the
food itself.
 Target has something to offer for
everyone.
 Style
 Price
 Quality

3. +
Target’s Status
 Advertising central
 Target logo
 REDcard
 Commercials
 Volunteering
 Non-digital
 City Target
 International Movement
 Digital
 New Target website

4. +
Identifying the holes
 The good
 Social Media
 Target keeps connected
 The Bad
 Problems with the Target website
 Overload
 The Ugly
 Finding the right marketing agency
 Handle e-commerce w/ the
website, and mobile app

5. +
Media Metrics