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COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-1
Chapter 4 – Strategic Job
Analysis and Competency
Modeling
4-2
COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Learning Objectives
After studying this chapter, you should be able
to:
analysis can be strategic.
they are used for.
and describe how they are used.
different job analysis methods.
4-3COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Analysis
Definition: a systematic process of identifying and
describing the important aspects of a job and the
characteristics workers need to perform the job well
Job analyses are used for multiple purposes, including:
loping employee training plans
Job analyses also help group jobs into job families or
groupings of jobs that either call for similar worker
characteristics or contain parallel work tasks
4-4COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Families
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-5
Job Analysis for Staffing
A job analysis that produces a valid selection system
identifies worker characteristics that:
uish superior from average and unacceptable workers;
Future-oriented job analysis: job analysis technique for
analyzing new jobs or analyzing how jobs will look in the
future
4-6COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job-Worker Match
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-7
Legal Requirements
To meet legal requirements, a job analysis must:
skills,
abilities, and other characteristics necessary to perform
the job and differentiate superior from barely acceptable
workers
4-8COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Practical Reasons to do a
Job Analysis
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-9
Job Description
A written description of the duties and responsibilities
associated with the job itself.
Job descriptions usually include:
responsible
job
the job
foreign travel,
etc.)
job changes and
special projects
4-10COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Person Specification
characteristics of someone able to perform the job
well
are critical to adequate performance of a new hire
enhance the new hire’s job success, but that are
not essential to adequate job performance
4-11COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Outcomes of Job Analysis
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-12
Job Analysis Methods
Must be:
◦ A reliable job analysis procedure will produce the same
results when it 1) is applied to the same job by a
different job specialist; 2) when a different group of job
experts is used; and 3) when it is done at a different
time.
measure
◦ A valid job analysis accurately captures the target job.
4-13COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Analysis Techniques
effective or extremely ineffective behaviors by documenting
critical incidents that have occurred on the job
identify the characteristics of successful workers
information about the job verbally in structured interviews
-200
tasks that are grouped in categories reflecting major work
functions that are then evaluated on dimensions relevant for
selection
a list of preplanned
questions designed to analyze a job (e.g., the Position Analysis
Questionnaire or PAQ)
4-14COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Planning Job Analyses
Job analyses should be performed in such a way as
to meet the professional and legal guidelines that
have been published in the Uniform Guidelines on
Employee Selection Procedures
4-15COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Planning Job Analyses
available
d information about the company,
its culture and business strategy, the job, and the
job’s contribution to strategy execution and
competitive advantage
- Occupational Information Network
(http://online.onetcenter.org/)
4-16COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Analysis Steps
4-17COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Task Statements
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-18
Job Duties
4-19COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Weighting Job Duties
4-20COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Requirements Matrix
4-21COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Competency Modeling
fies the
necessary worker competencies for high performance
successful worker’s repertoire of behavior needed to do a
job well
business goals, strategy, and values, a person specification
resulting from a job description can enhance hiring quality
and strategy execution
-based job description:
cription
under a
single job description
4-22COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Competencies Related to Specific Job
Environments
4-23COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Rewards Analysis
Job rewards analysis: identifies the intrinsic and
extrinsic rewards of a job
-monetary and
derived from the work itself and the firm’s culture
◦ Including the satisfaction of meeting personal goals, great
coworkers,
continuous learning, and doing meaningful work.
◦ Including base pay, bonuses, and benefits.
The combination of intrinsic and extrinsic rewards
are a job’s total rewards
4-24COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Rewards Analysis, cont.
Employee value proposition (EVP): the intrinsic and
extrinsic rewards an employee receives by working
for a particular employer in return for their job
performance
Communicating your EVP:
why employees enjoy their work.
company the obvious choice over the competition.
4-25COPYRIGHT © 2015 PEARSON EDUCATION, INC.
3 Criteria for Employee
Value Propositions
1. Magnitude refers to a reward package that is neither too
small nor too large in economic terms.
• Spending too much on rewards can negatively impact the
firm’s
financial stability, and hurt investor relations.
2. Mix refers to the composition of the reward package
matching the needs and preferences of applicants or
employees.
• Offering stock options that vest in five years to a young,
mobile
workforce, or free daycare to an older workforce is not
consistent with workers’ needs and preferences.
3. Distinctiveness refers to the uniqueness of the total
reward package.
• Rewards with no special appeal and that do not set the
organization apart as distinctive do not present a compelling
value proposition.
4-26COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Reward Dimensions
Amount refers to how much of it is received.
Differential is how consistent the reward is across different
employees.
merit bonuses range from 2% to 15% of base pay
Stability is how reliable the reward is.
◦ Is the reward the same all of the time, or does it change (e.g.,
does it vary based on organizational performance or business
requirements?)
4-27COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Rewards Matrix
4-28COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Job Rewards Matrix, cont.
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-29
Discussion Questions
Why do you think some organizations choose to
not perform job analyses given their benefits?
What could be done to increase their
willingness to analyze jobs?
How can job analysis make staffing more
strategic?
How do you personally evaluate different job
opportunities and decide which to pursue?
4-30COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Discussion Questions
If supervisors and job incumbents disagreed about the
relative importance and weights of various job duties, how
would you reconcile their conflicting opinions? For example,
if a supervisor emphasized the technical aspects of a
customer service representative’s job and the representatives
emphasized the interpersonal aspects of listening to
customers and understanding their problems, what would
you do?
Some jobs change so rapidly that companies do not feel
doing a job analysis is worthwhile because by the time one is
done, it’s already outdated. What advice would you give such
a company to help them take advantage of the benefits a job
analysis has to offer without wasting unnecessary time and
resources doing a traditional job analysis?
4-31COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Develop Your Skills Exercise
-4 people, do a job rewards
analysis on the job one of your group members
holds (or has held). Use the questionnaire in this
chapter’s Develop Your Skills feature as part of your
analysis.
type of
potential job applicant to which each reward might
appeal.
4-32COPYRIGHT © 2015 PEARSON EDUCATION, INC.
Opening Vignette Exercise
The opening vignette describes MITRE’s effort to develop a
competency model for its sytems engineers. As explained in
the vignette, systems engineering is a broad discipline
requiring a variety of knowledge, skills, abilities, and other
characteristics. Performing a job analysis or developing a
competency model for this type of job requires using
different methods than would doing the same for a more
static, lower-skilled job such as a cashier or mail sorter.
Your assignment for this exercise is to describe how you
would conduct a job analysis or create a competency model
differently for these two types of jobs. How would the
process differ? Would you use different sources of
information?
4-33COPYRIGHT © 2015 PEARSON EDUCATION, INC.
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-34
Chern’s Case Study
a) Using O*Net and other sources of data,
create a job requirements matrix.
b) For each competency or KSAO, decide if it
should be used to hire or plan to develop.
c) Estimate how important each characteristic
is relative to the others as well as the
relative time spent on each job duty.
d) Create a job rewards matrix.
COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-35
4-36
All rights reserved. No part of this publication may be
reproduced, stored in
a retrieval system, or transmitted, in any form or by any means,
electronic,
mechanical, photocopying, recording, or otherwise, without the
prior written
permission of the publisher. Printed in the United States of
America.
COPYRIGHT © 2015 PEARSON EDUCATION, INC.

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COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-1Chapter 4 .docx

  • 1. COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-1 Chapter 4 – Strategic Job Analysis and Competency Modeling 4-2 COPYRIGHT © 2015 PEARSON EDUCATION, INC. Learning Objectives After studying this chapter, you should be able to: analysis can be strategic. they are used for. and describe how they are used. different job analysis methods.
  • 2. 4-3COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Analysis Definition: a systematic process of identifying and describing the important aspects of a job and the characteristics workers need to perform the job well Job analyses are used for multiple purposes, including: loping employee training plans Job analyses also help group jobs into job families or groupings of jobs that either call for similar worker characteristics or contain parallel work tasks 4-4COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Families COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-5
  • 3. Job Analysis for Staffing A job analysis that produces a valid selection system identifies worker characteristics that: uish superior from average and unacceptable workers; Future-oriented job analysis: job analysis technique for analyzing new jobs or analyzing how jobs will look in the future 4-6COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job-Worker Match COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-7 Legal Requirements To meet legal requirements, a job analysis must: skills, abilities, and other characteristics necessary to perform the job and differentiate superior from barely acceptable workers
  • 4. 4-8COPYRIGHT © 2015 PEARSON EDUCATION, INC. Practical Reasons to do a Job Analysis COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-9 Job Description A written description of the duties and responsibilities associated with the job itself. Job descriptions usually include: responsible job the job
  • 5. foreign travel, etc.) job changes and special projects 4-10COPYRIGHT © 2015 PEARSON EDUCATION, INC. Person Specification characteristics of someone able to perform the job well are critical to adequate performance of a new hire enhance the new hire’s job success, but that are not essential to adequate job performance 4-11COPYRIGHT © 2015 PEARSON EDUCATION, INC. Outcomes of Job Analysis COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-12 Job Analysis Methods
  • 6. Must be: ◦ A reliable job analysis procedure will produce the same results when it 1) is applied to the same job by a different job specialist; 2) when a different group of job experts is used; and 3) when it is done at a different time. measure ◦ A valid job analysis accurately captures the target job. 4-13COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Analysis Techniques effective or extremely ineffective behaviors by documenting critical incidents that have occurred on the job identify the characteristics of successful workers information about the job verbally in structured interviews -200 tasks that are grouped in categories reflecting major work functions that are then evaluated on dimensions relevant for selection a list of preplanned
  • 7. questions designed to analyze a job (e.g., the Position Analysis Questionnaire or PAQ) 4-14COPYRIGHT © 2015 PEARSON EDUCATION, INC. Planning Job Analyses Job analyses should be performed in such a way as to meet the professional and legal guidelines that have been published in the Uniform Guidelines on Employee Selection Procedures 4-15COPYRIGHT © 2015 PEARSON EDUCATION, INC. Planning Job Analyses available d information about the company, its culture and business strategy, the job, and the job’s contribution to strategy execution and competitive advantage - Occupational Information Network (http://online.onetcenter.org/) 4-16COPYRIGHT © 2015 PEARSON EDUCATION, INC.
  • 8. Job Analysis Steps 4-17COPYRIGHT © 2015 PEARSON EDUCATION, INC. Task Statements COPYRIGHT © 2015 PEARSON EDUCATION, INC. 4-18 Job Duties 4-19COPYRIGHT © 2015 PEARSON EDUCATION, INC. Weighting Job Duties 4-20COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Requirements Matrix 4-21COPYRIGHT © 2015 PEARSON EDUCATION, INC. Competency Modeling fies the necessary worker competencies for high performance
  • 9. successful worker’s repertoire of behavior needed to do a job well business goals, strategy, and values, a person specification resulting from a job description can enhance hiring quality and strategy execution -based job description: cription under a single job description 4-22COPYRIGHT © 2015 PEARSON EDUCATION, INC. Competencies Related to Specific Job Environments 4-23COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Rewards Analysis Job rewards analysis: identifies the intrinsic and extrinsic rewards of a job -monetary and derived from the work itself and the firm’s culture ◦ Including the satisfaction of meeting personal goals, great
  • 10. coworkers, continuous learning, and doing meaningful work. ◦ Including base pay, bonuses, and benefits. The combination of intrinsic and extrinsic rewards are a job’s total rewards 4-24COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Rewards Analysis, cont. Employee value proposition (EVP): the intrinsic and extrinsic rewards an employee receives by working for a particular employer in return for their job performance Communicating your EVP: why employees enjoy their work. company the obvious choice over the competition. 4-25COPYRIGHT © 2015 PEARSON EDUCATION, INC. 3 Criteria for Employee Value Propositions 1. Magnitude refers to a reward package that is neither too
  • 11. small nor too large in economic terms. • Spending too much on rewards can negatively impact the firm’s financial stability, and hurt investor relations. 2. Mix refers to the composition of the reward package matching the needs and preferences of applicants or employees. • Offering stock options that vest in five years to a young, mobile workforce, or free daycare to an older workforce is not consistent with workers’ needs and preferences. 3. Distinctiveness refers to the uniqueness of the total reward package. • Rewards with no special appeal and that do not set the organization apart as distinctive do not present a compelling value proposition. 4-26COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Reward Dimensions Amount refers to how much of it is received. Differential is how consistent the reward is across different employees. merit bonuses range from 2% to 15% of base pay
  • 12. Stability is how reliable the reward is. ◦ Is the reward the same all of the time, or does it change (e.g., does it vary based on organizational performance or business requirements?) 4-27COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Rewards Matrix 4-28COPYRIGHT © 2015 PEARSON EDUCATION, INC. Job Rewards Matrix, cont. COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-29 Discussion Questions Why do you think some organizations choose to not perform job analyses given their benefits? What could be done to increase their willingness to analyze jobs? How can job analysis make staffing more strategic? How do you personally evaluate different job opportunities and decide which to pursue? 4-30COPYRIGHT © 2015 PEARSON EDUCATION, INC.
  • 13. Discussion Questions If supervisors and job incumbents disagreed about the relative importance and weights of various job duties, how would you reconcile their conflicting opinions? For example, if a supervisor emphasized the technical aspects of a customer service representative’s job and the representatives emphasized the interpersonal aspects of listening to customers and understanding their problems, what would you do? Some jobs change so rapidly that companies do not feel doing a job analysis is worthwhile because by the time one is done, it’s already outdated. What advice would you give such a company to help them take advantage of the benefits a job analysis has to offer without wasting unnecessary time and resources doing a traditional job analysis? 4-31COPYRIGHT © 2015 PEARSON EDUCATION, INC. Develop Your Skills Exercise -4 people, do a job rewards analysis on the job one of your group members holds (or has held). Use the questionnaire in this chapter’s Develop Your Skills feature as part of your analysis. type of potential job applicant to which each reward might appeal.
  • 14. 4-32COPYRIGHT © 2015 PEARSON EDUCATION, INC. Opening Vignette Exercise The opening vignette describes MITRE’s effort to develop a competency model for its sytems engineers. As explained in the vignette, systems engineering is a broad discipline requiring a variety of knowledge, skills, abilities, and other characteristics. Performing a job analysis or developing a competency model for this type of job requires using different methods than would doing the same for a more static, lower-skilled job such as a cashier or mail sorter. Your assignment for this exercise is to describe how you would conduct a job analysis or create a competency model differently for these two types of jobs. How would the process differ? Would you use different sources of information? 4-33COPYRIGHT © 2015 PEARSON EDUCATION, INC. COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-34 Chern’s Case Study a) Using O*Net and other sources of data, create a job requirements matrix. b) For each competency or KSAO, decide if it should be used to hire or plan to develop.
  • 15. c) Estimate how important each characteristic is relative to the others as well as the relative time spent on each job duty. d) Create a job rewards matrix. COPYRIGHT © 2015 PEARSON EDUCATION, INC. 1-35 4-36 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. COPYRIGHT © 2015 PEARSON EDUCATION, INC.