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Infocamp

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  1. 1. Content<br />Strategy<br />Where the heck does it belong?<br />Vanessa Casavant<br />@vancasavant<br />InfoCamp Seattle 2010<br />
  2. 2. Content Strategy for the Web<br />By applying these diverse skills and experiences, the web content strategist is able to make a wide-ranging impact on a web team or project. – Richard Ingram (@richardjingram)<br />
  3. 3. Content Strategy Beyond the Web<br />It’s puts the better in better than sex cake <br />MMM. Cake.<br />
  4. 4. It can be an organization’s secret sauce<br />Content Strategy Beyond the Web <br />
  5. 5. Content Strategy Beyond the Web <br />Administration<br />Human Resources<br />Sales<br />Recruitment<br />IT Department<br />Web Team<br />Biz Dev<br />Fundraising<br />Grants<br />Communications<br />Public Relations<br />Marketing<br />Product & Program Development<br />
  6. 6. It’s not just about the words.<br />Content Strategy<br />If I hear “I need words” one more time … #@!%<br />
  7. 7. Content Strategy<br />It’s about the story.<br />
  8. 8. Content<br />Strategy<br />I dare you to go beyond.<br />Vanessa Casavant<br />@vancasavant<br />InfoCamp Seattle 2010<br />

Transcript

  1. 1. Content<br />Strategy<br />Where the heck does it belong?<br />Vanessa Casavant<br />@vancasavant<br />InfoCamp Seattle 2010<br />
  2. 2. Content Strategy for the Web<br />By applying these diverse skills and experiences, the web content strategist is able to make a wide-ranging impact on a web team or project. – Richard Ingram (@richardjingram)<br />
  3. 3. Content Strategy Beyond the Web<br />It’s puts the better in better than sex cake <br />MMM. Cake.<br />
  4. 4. It can be an organization’s secret sauce<br />Content Strategy Beyond the Web <br />
  5. 5. Content Strategy Beyond the Web <br />Administration<br />Human Resources<br />Sales<br />Recruitment<br />IT Department<br />Web Team<br />Biz Dev<br />Fundraising<br />Grants<br />Communications<br />Public Relations<br />Marketing<br />Product & Program Development<br />
  6. 6. It’s not just about the words.<br />Content Strategy<br />If I hear “I need words” one more time … #@!%<br />
  7. 7. Content Strategy<br />It’s about the story.<br />
  8. 8. Content<br />Strategy<br />I dare you to go beyond.<br />Vanessa Casavant<br />@vancasavant<br />InfoCamp Seattle 2010<br />

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