For accelerating the growth of a business, two things are vital. These are inclusive of a good online reputation and a strong market presence. To attain them, ORM and digital marketing can be adopted.

1. Online Reputation Management &
Digital Marketing- A thin line to
differentiate

2. For accelerating the growth of a business, two things
are vital. These are inclusive of a good online
reputation and a strong market presence. To attain
them, ORM and digital marketing can be adopted.
Having said that, one may want to clarify whether these
practices are the same. It is important to realize that
online reputation management comes with goals and
measures that can differ from those of digital
marketing.
Although both of them may seem similar at times, a
thin line of difference can be found. Once this is closely
understood, it can be easier for a brand to decide
whether reputation management practices are to be
preferred or digital marketing techniques will be more
impactful in a certain scenario.

3. An Overview of Online Reputation
Management
ORM can be comprehended as a combination of
practices that positively showcase a brand’s image.
Online reputation management is important for
brands that are struggling with negative impressions.
Not only online but offline as well, damage to this
reputation can be caused. With the strategies included
in ORM, this damage may not be completely reversed
but its effect can be minimized.

4. Looking at Digital Marketing in
General
One can understand digital marketing as a type of
online marketing. Hence, it is exercised through several
practices performed on the internet. Digital marketing
has not one but multiple goals to achieve. Together,
they help companies to grow in terms of various
aspects. As a positive outcome of this, they are able to
survive better in competitive spheres.

5. A Thin Line of Difference
When online reputation management and digital
marketing are together looked at, users may
wonder whether or not they are the same. In
actuality, there is a slight difference to be noticed.
Digital marketing is a major domain. It comprises
several practices. One of these practices is ORM.
Therefore, it can be said that reputation
management is a part of online marketing and not
really a completely separate practice.
On the basis of this, several other observations can
be made relating to why and how these two are
practiced.

6. 1. Giving Effect to Varied Goals
Online reputation management has one major
goal to achieve. This relates to improving or
maintaining the repute of a brand. Contrary to
this, through digital marketing, multiple objectives
can be attained. They can include widening a
company’s customer base, directly increasing its
sales, and generating leads for improving the rate
of conversion.

7. 2. Application of Varied Measures
When the goals of ORM and online marketing are to be
attained, different measures are applied. The online
management of reputation can take place by monitoring
certain activities. These can include analyzing the nature
of reviews, monitoring mentions, and understanding the
presence of a brand on important online platforms.
To initiate digital marketing, a number of practices are
employed. While online reputation management is one of
these, pay-per-click marketing, search engine
optimization, etc., are also involved. Through varied
platforms and ways, they are administered.

8. 3. Common Platforms but Different Uses
It is important for a user to understand that managing brand
reputation and doing online marketing can make use of
common platforms. However, they can be used in varying
ways to attain separate goals.
For example, through platforms like Google My Business,
Facebook, and Instagram, brands can identify how they are
being mentioned. Accordingly, they can try changing or
maintaining the nature of these mentions through reviews
and posts. The same platforms can be utilized for digital
marketing as well. But then they will be used for marketing
campaigns and postings that establish the objectives of
brands.
Both practices can also utilize platforms that may not be
common to one another. Even then, the outcomes attained
can be different.

9. On a Final Note
By now, it would have been comprehended
that digital marketing is inclusive of managing
a brand’s online reputation. In saying so, it
should be remembered that both are
impactful. Their application will largely depend
on the objective that you want to achieve or a
problem you wish to deal with. Knowing the
difference between the two is, therefore,
essential. This will help you in the proper
application of the practices.