A look at the latest movers in the world of dot brand domains. Enterprises who have chosen to register their brands at the top level of the domain name system. Examples include .barclays, .sony, .sharp, .audi, .swatch

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How brands are changing the world of
domains: recent dot brand use cases

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Use Cases
Here are some recent dot brand use cases that have caught our eye
Dot brands are new domain name endings: now you have .microsoft, .sky
and .bmw, where once you had .com, .net, .uk or .fr
We're starting to see more and more of these dot brands come alive and
these are a few recent examples
All information is sourced from the dot brand observatory which is the
leading research and analysis resource on dot brands
It is an essential resource for anyone involved in brand development and
protection, looking for inspiration, benchmarks or insights
For further information, live use case examples and detailed case studies
please see www.dotbrandobservatory.com

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Locus
Data analytics company
Locus migrated their entire
homepage over to
home.locus in January 2017
They also created maps.locus
in March 2017 which is an
interactive tool that
integrates Locus's Functional
Maps of economic activity
with Geographic Maps

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Aco
ACO launched four new
sites between January
and April 2017 bring their
total of active sites to 15:
follow.aco is a social
media feed where you
can follow all ACO social
media activity
Also created:
imlandlauf.aco
mam.aco
rueckstau-triplex.aco

5. 5
Sharp
Sharp launched .sharp
with two sites in February
2017:
aquos.sharp - a duplicate
of the global site sharp-
world.com
www.sharp – a corporate
information site

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Ricoh
Japanese electronics
company Ricoh launched a
micro site ricohr.ricoh in
January 2017 to promote a
new camera
A clean, modern, interactive
site

7. 7
Sony
Sony re-commenced .sony
with two micro sites in early
2017
lostinmusic.sony –
connecting music with VR
technology
motionsonic.sony - site is
focused around creating
music through movement
Sony previously also had
assistmoneypenny.sony but
killed the domain at the end
of the promotional cycle

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SBI
The State Bank of India
(SBI) migrated their home
page to bank.sbi in
February 2017
The bank released a
statement saying: ‘all of
the bank’s internet
presence… shall soon be
migrated to the .sbi gTLD’
The legacy domain
www.sbi.co.in still
resolves

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Lixil
Japanese construction
company Lixil launched in
February 2017
livingculture.lixl is a micro
site which explores stories
of innovative living

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Abbott
Abbott created five new mini
sites in March 2017, bringing
their total up to 32 active
domains:
engage.abbott
similac3.abbott
tw.abbott
ca.abbott
es.abbott

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JMP
JMP lauched .jmp in March
2017 with
discoverysummit.jmp
A micro site which gives
information around future
‘Discovery Summit’
conferences

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Swatch
Swatch launched their
second .swatch domain in
March 2017 with
skin.swatch
It is a microsite around a
new line of watches and is a
clean, modern and
interactive site

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Natura
app.natura launched in
March 2017
It is a micro site which links
to a page where you can
download the phone app

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Audi
Audi have registered 85
dealership domains and 108
service domains by April 2017
but most of these are not yet
live and require a log in
Audi launched seven new sites
between February and April
2017 bringing the total to 16:
audi-stuttgart-
boeblingen.audi
audi-zentrum-Dresden.audi
audi-zentrum-stuttgart-
Feuerbach.audi

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Honda
Honda launched .honda in
March 2017 with ke.honda
The site focuses on all
Honda business activities in
Kenya
The choice of country for
launch suggests a degree of
testing taking place by
launching with a low profile
market

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AWS
Amazon launched .aws with
two sites:
chime.aws – promotes a new
meeting software
quicksight.aws – promotes a
new analytics tool

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AFL
AFL created three new sites in
March 2017, bringing the total
number of active sites up to
10:
goaloftheyear.afl
markoftheyear.afl
umpire.afl

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Barclays
Barclays launched another
site in March 2017:
indices.barclays
It focuses on their
investment banking
Barclays now has 15 active
domains

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Johnson & Johnson
Johnson & Johnson launched
their first .jnj site in March
2017 with: jnjinstitute.jnj

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KPN
Dutch telecommunications
company KPN launched .kpn
with two sites in April 2017:
annualreport2016.kpn
jaarverslag2016.kpn
Two duplicate sites, one in
Dutch and one in English
Innovative and interactive way
of presenting annual financial
reports

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Leclerc
Leclerc created 4 new
websites in April 2017 bringing
the total up to 26 sites:
histoireetarchives.Leclerc – a
historical resource
macave.Leclerc – an online
wine store
photomoinscher.Leclerc – an
online photography store
primes-energie.Leclerc – an
energy saving promotional site

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ERNI
German electronics company
ERNI launched
digitizeyourbusiness.erni in
March 2017

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Redstone
Chinese fashion house
Redstone launched
gaida.redstone in March 2017
Gaida is one of the main
Redstone brands
Redstone now has four active
domains

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Schwarz
Schwarz launched
ready4green.schwarz in April
2017
It is an environmentally
focused site which informs
employees about programmes
which allow them to car pool,
cycle to work and commute
sustainably
By April 2017 Schwarz had 11
active domains

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Sener
Sener launched four new sites
between February and April
2017:
foran.sener
ingenierieetconstruction.sener
pioneeringspace.sener
avisoprivacidadmexico.sener
Sener now has 18 active
domains

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Smart
Phillipine wireless service
provider, Smart, launched
.smart with registry.smart
which is an information page

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Toray
Japanese industrial chemicals
company Toray created
tpc.toray
They are still using their legacy
.com domain as well
Toray now has four active
domains

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Total
By April 2017 Total had
launched three new sites:
Data.total and mmqct.total
are internal mini sites
ebusiness.total resolves but
still appears to be under
construction
Total now has seven active
domains

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Yandex
Yandex launched their second
active domain in March 2017 -
driver.yandex
The site focuses on
information for taxi drivers

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BNP Paribas
BNP Paribas created two new
sites in April 2017
qes.bnpparibas – an online
board game
entreprises.bnpparibas – a
business information and
solutions site
BNP Paribas now has 27 active
domains

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Citic
Citic created six new sites by
April 2017, three of which
were IDNs:
xn--est786i.xn--fiq64b
xn--nyw65u.xn--fiq64b
xn--rhtw4wc6a219a.xn--
fiq64b
c.citic
heye.citic
hic.citic
Citic now has 32 active
domains

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SCB
SCB created
kingrama9remembrance.scb -
a micro site to remember the
deceased King of Thailand
SCB now has five active
domains

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The number of brands actively using their dot brand is rising and the number
of use cases is expanding
For further information, live use case examples and detailed case studies
please see www.dotbrandobservatory.com