This document discusses content marketing and how it can be used to engage an audience and drive business goals. It provides examples of how Lego and Jyske Bank see themselves increasingly as media companies that create and share valuable content to attract specific target audiences. It also shares statistics on the success of video content marketing for an unnamed company, including over 51 million video views and over 33,000 subscribers gained through 1100+ videos across various topics.

1. Obsah,
ktorý ľudia milujú

3. 44% CTR

6. zdroj: http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6

9. Content marketing je marketingová technika, pri ktorej sa vytvára a zdieľa hodnotný
a relevantný obsah za účelom zaujať a získať si jasne určené publikum – to všetko s
cieľom dosiahnúť takú reakciu zákazníka, ktorá vám prinesie zisk.”

13. https://placester.com/real-estate-marketing-academy/infographic-the-science-of-content-marketing-for-real-estate/

20. “We used to be a toy manufacturer. Now we´re
turning more and more into a media company to tell
our story about these bricks.” - Lego

22. “We are media company that happens to have its
own bank.” - Jyske Bank

31. 720 video receptov
46M video views
25k subscriberov

33. 1100+ videí
● unboxing
● recenzie
● múzeum
● rozhovory
51M+ video views
33k+ subscriberov

45. 3S of Paid Distribution

47. 3S of Paid Distribution

49. 3S of Paid Distribution

50. 3S of Paid Distribution

69. STROSSLE
ĎAKUJEM
Content Marketing Community SK/CZ
facebook.com/group/content.rules