Talk about our work with Digitail and all the challenges that occured. Designing for startups.

1. PRODUCT DESIGN FOR STARTUPS
THE UPS AND DOWNS
Oana Blaga
Dan Gramadă
www.ux.rocks

2. Designing
Together
The Collaboration.
Creating the
Digitail
Mobile app
The Journey.

3. Process and exercises
Tools
Remote work
Tip and Tricks
Takeaways

4. Creating the Digitail Mobile app
Discover
Ideate
Design
Validate
Iterate
Discover Ideate Design Validate
Iterate

5. Mural

6. Understand the problem
App structure
Competitive analysis
Lightning demos
DISCOVER IDEATE DESIGN VALIDATE
Discover

7. App Structure

8. Competitor Analysis

9. Lightning Demos

10. Learn
Start small
Challenges
Understand all
features and flows
DISCOVER

11. Information Architecture
Concepts
Iteration
DISCOVER IDEATE DESIGN VALIDATE
Ideate

12. Information Architecture

13. Concepts + Iteration

14. Learn
Deliver fast and
iterate based on
feedback.
Challenge
Team alignment.
Deliver clear
solutions.
IDEATE

15. User Interface Design
Prototype
Design System
Transitions and Microinteractions
DISCOVER IDEATE DESIGN VALIDATE
Design

16. User Interface Design

17. Non Digitail User
Digitail user
Prototype

18. Design System

19. Top-level transitions
(parent to children)
Siblings transitions
Focal element / card / section
(e.g. tapping on a card)
Scrolling up/down
Loading
Transitions &
Microinteractions

20. Learn
Focus on main features.
Choose the right tools.
Build a Design System.
Challenge
To have the right
prototypes to test
DESIGN

21. Objectives
Recruit the right users
User interview
Conclusions
DISCOVER IDEATE DESIGN VALIDATE
Validate

22. Objectives

23. Recruit the right
users to test with.

24. User interview

26. 18 pages Interviews report

27. MVP

28. Learn
Prototype adjustments
The interview setup
Collaboration with Digitail
team
Challenge
2 different prototypes
A lot of tasks to do
A lot of questions to answer
VALIDATE

29. Remote collaboration
Tools
Estimations and deadlines
Designing Together

30. The Tools

31. Learn
Recurrent meetings
Better estimations
Keep track of workload
Weekly delivery
Challenge
Procrastination
Sync-up meetings
Communication
Delays
DESIGN TOGETHER

32. Process and exercises
Tools
Remote work
Tips and Tricks
Takeaways

33. www.ux.rocks/checklist

34. Usability Testing with your Mac &
iPhone (Adrian Trefas on
Medium)

35. UX Meetups

36. Q & A

37. Thank you!
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