Download to read offline
Uploaded byUX Rocks
Product design for startups - the ups and downs
The document summarizes the process of designing a mobile app called Digitail from start to finish. It describes the key stages of discovery, ideation, design, validation, and iteration. For each stage, it outlines the activities, tools, challenges, and learnings. Some of the activities included understanding the problem, competitive analysis, creating information architecture and concepts, designing interfaces and interactions, user interviews, and remote collaboration. The overall goal was to deliver a minimum viable product through a collaborative and iterative design process.
More Related Content
Similar to Product design for startups - the ups and downs
Product design for startups - the ups and downs
- 1. PRODUCT DESIGN FORSTARTUPS THE UPS AND DOWNS Oana Blaga Dan Gramadă www.ux.rocks
- 2.
- 3. Process and exercises Tools Remotework Tip and Tricks Takeaways
- 4. Creating the DigitailMobile app Discover Ideate Design Validate Iterate Discover Ideate Design Validate Iterate
- 5.
- 6. Understand the problem Appstructure Competitive analysis Lightning demos DISCOVER IDEATE DESIGN VALIDATE Discover
- 7.
- 8.
- 9.
- 10. Learn Start small Challenges Understand all featuresand flows DISCOVER
- 11. Information Architecture Concepts Iteration DISCOVER IDEATEDESIGN VALIDATE Ideate
- 12.
- 13.
- 14. Learn Deliver fast and iteratebased on feedback. Challenge Team alignment. Deliver clear solutions. IDEATE
- 15. User Interface Design Prototype DesignSystem Transitions and Microinteractions DISCOVER IDEATE DESIGN VALIDATE Design
- 16.
- 17. Non Digitail User Digitailuser Prototype
- 18.
- 19. Top-level transitions (parent tochildren) Siblings transitions Focal element / card / section (e.g. tapping on a card) Scrolling up/down Loading Transitions & Microinteractions
- 20. Learn Focus on mainfeatures. Choose the right tools. Build a Design System. Challenge To have the right prototypes to test DESIGN
- 21. Objectives Recruit the rightusers User interview Conclusions DISCOVER IDEATE DESIGN VALIDATE Validate
- 22.
- 23. Recruit the right usersto test with.
- 24.
- 26. 18 pages Interviewsreport
- 27.
- 28. Learn Prototype adjustments The interviewsetup Collaboration with Digitail team Challenge 2 different prototypes A lot of tasks to do A lot of questions to answer VALIDATE
- 29. Remote collaboration Tools Estimations anddeadlines Designing Together
- 30.
- 31. Learn Recurrent meetings Better estimations Keeptrack of workload Weekly delivery Challenge Procrastination Sync-up meetings Communication Delays DESIGN TOGETHER
- 32. Process and exercises Tools Remotework Tips and Tricks Takeaways
- 33.
- 34. Usability Testing withyour Mac & iPhone (Adrian Trefas on Medium)
- 35.
- 36.
- 37.