Presented by Jason Ulaszek on April 14, 2016 at the UX Poland conference in Warsaw, Poland (http://www.uxpoland.com).
More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry’s value is being driven by businesses realizing that every great experience is designed - we’re helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. At times, it feels we’re spending an exorbitant amount of energy and resources to design for the next greatest “thing”. While we admirably practice our craft on these design challenges for business, we must also recognize the rest of the undesigned world before us.
Why are we allowing so many social systems’ experiences to exist ineffectively or even excruciatingly painful?
As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges.
This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.
AN UNDESIGNED WORLD
Presented by Jason Ulaszek
UX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD
Evolving Design + Digital Value
Big Investments in Design
Create design-centric culture
Pain Reﬂection Hope Action
The New Journey
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
The Inzovu Curve is a model that maps
speciﬁc designed activities to the emotional
response of the individual experiencing them.
Motivation and ability to act
BURNOUT / SHUTDOWN
Personal connection to the
experience of genocide
“The UX for Good visit has challenged
our thinking and resulted in consensus
that visitors leaving KGM must be
empowered by their experience to go
away and take action.
Country Director, Aegis Trust , Rwanda
1 CHECK FOR READY POSITION
2 BUILD BRIDGES
3 LOOK BOTH WAYS
4 LAYER THE EXPERIENCE
5 BE HUMAN-CENTERED
CHECK FOR READY
Seek understanding for the
organization’s ability to understand,
integrate and sustain the design
Not understanding it can either stall or
Take the responsibility to bridge the
language gap between design and the
Be the translator - great designers
inherently possess those skills.
LOOK BOTH WAYS
Look both inside and outside the
organization and problem space with
Innovation isn’t always something
new to the world, it only has to be new
to a market or industry.
LAYER THE EXPERIENCE
Take responsibility for designing for…
the design of the product/service
experience for its audience,
the experience of the process for your
the enjoyment of the challenge and
project for the design team
Fall in love with the problem.
Technology evolves fast. Make sure to
put people ﬁrst.
Professionally and ethically care.