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AN UNDESIGNED WORLD
Presented by Jason Ulaszek
UX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD
Thank you (dziękuję).

Thank you (dziękuję).

4
WORKSHOP:
REDESIGNING FOR
GREATER ACTIVIST
ENGAGEMENT
AN UNDESIGNED WORLD
Presented by Jason Ulaszek
UX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD
20+

years ago
Tomorrow
Web Design
Hardware Design
Software UI
User
Experiences
Digital Product
Development
Digital
Corpor...
Big Investments in Design
Buy talent
Develop organically
Establish partnerships
Create design-centric culture
10
Everything is designed.
(maybe)
“Bruce Mau

Founder, Massive Change Network
Now that we can do anything,
what will we do?
12
What about experiences that
remain undesigned?
13
How far can we push the
edge of design to help
tackle social challenges?
14
And what’s our
responsibility when we work
on these types of challenges?
Designing for Undesigned
A story of our work with the Kigali Genocide Memorial.
KIGALI

GENOCIDE

MEMORIAL
RWANDA
THE CHALLENGE
How do we turn institutions that
memorialize genocide into
institutions that help end it?
19
20
21
23
24
25
500+
hours primary and secondary research
40+
interviews with Aegis staff, locals, visitors,
educators, counselors, expert...
Pain Pain Pain Action?
KGM Visitor Journey (2014)
Empathetic
Feeling
Compassionate
Action
BURNOUT
RISK
SHUTDOWN
RISK
Tania Singer Model: http://www.wired.co.uk/news/archive...
Pain Reflection Hope Action
The New Journey
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer...
35
INZOVU CURVE
The Inzovu Curve is a model that maps
specific designed activities to the emotional
response of the individ...
Motivation and ability to act
ACTIONHOPE
WILL
EPIPHANY
PAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTI...
“The UX for Good visit has challenged
our thinking and resulted in consensus
that visitors leaving KGM must be
empowered b...
But, organizational change
can be slow.
39
NEW YORK



CHICAGO
AMSTERDAM
RELEVANCE FLEXIBILITY INSPIRATION ACTIONABILITY
INZOVU CURVE
EVOLUTION
40
New reception center
They were now ready…
41
Intro and Conclusion Videos
42
Incorporation of stories of
progress and positive values
1,000,000+
visitors since 2004
How can we help strengthen the visitor experience
AND
the survivor experience?
NEXT CHALLEN...
Workshops with Genocide Survivors,
KGM Staff and Government Officials
KGM IS HOME.
“We also (now) need a quiet space for
survivors to reflect and write messages.”
Website, Booking & Community
And for the first time, capturing information
about visitors to further engage in dialogue
be...
Sustainable Impact
Insights from our work.
5 INSIGHTS
1 CHECK FOR READY POSITION
2 BUILD BRIDGES
3 LOOK BOTH WAYS
4 LAYER THE EXPERIENCE
5 BE HUMAN-CENTERED
CHECK FOR READY
POSITION
Seek understanding for the
organization’s ability to understand,
integrate and sustain the design...
BUILD BRIDGES
Take the responsibility to bridge the
language gap between design and the
organization.
Be the translator - ...
LOOK BOTH WAYS
Look both inside and outside the
organization and problem space with
curiosity.
Innovation isn’t always som...
LAYER THE EXPERIENCE
Take responsibility for designing for…
the design of the product/service
experience for its audience,...
BE HUMAN-CENTERED
Fall in love with the problem.
Personally care.
Technology evolves fast. Make sure to
put people first.
P...
Freddy Mutanguha
Regional Director, Aegis Trust, Rwanda
Genocide Survivor
Thank you (dziękuję).

uxforgood.org
@uxforgood
#uxforgood
An Undesigned World
An Undesigned World
An Undesigned World
An Undesigned World
An Undesigned World
An Undesigned World
An Undesigned World
An Undesigned World
An Undesigned World
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An Undesigned World

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Presented by Jason Ulaszek on April 14, 2016 at the UX Poland conference in Warsaw, Poland (http://www.uxpoland.com).

More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry’s value is being driven by businesses realizing that every great experience is designed - we’re helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. At times, it feels we’re spending an exorbitant amount of energy and resources to design for the next greatest “thing”. While we admirably practice our craft on these design challenges for business, we must also recognize the rest of the undesigned world before us.

Why are we allowing so many social systems’ experiences to exist ineffectively or even excruciatingly painful?

As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges.

This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.

Published in: Design
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An Undesigned World

  1. 1. AN UNDESIGNED WORLD Presented by Jason Ulaszek UX POLAND / APRIL 14, 2016 @UXFORGOOD | #UXFORGOOD
  2. 2. Thank you (dziękuję).

  3. 3. Thank you (dziękuję).

  4. 4. 4 WORKSHOP: REDESIGNING FOR GREATER ACTIVIST ENGAGEMENT
  5. 5. AN UNDESIGNED WORLD Presented by Jason Ulaszek UX POLAND / APRIL 14, 2016 @UXFORGOOD | #UXFORGOOD
  6. 6. 20+
 years ago Tomorrow Web Design Hardware Design Software UI User Experiences Digital Product Development Digital Corporate Strategy Customer Experience Systemic within the Org Evolving Design + Digital Value
  7. 7. Big Investments in Design Buy talent Develop organically Establish partnerships Create design-centric culture
  8. 8. 10 Everything is designed. (maybe)
  9. 9. “Bruce Mau
 Founder, Massive Change Network Now that we can do anything, what will we do?
  10. 10. 12 What about experiences that remain undesigned?
  11. 11. 13 How far can we push the edge of design to help tackle social challenges?
  12. 12. 14 And what’s our responsibility when we work on these types of challenges?
  13. 13. Designing for Undesigned A story of our work with the Kigali Genocide Memorial.
  14. 14. KIGALI
 GENOCIDE
 MEMORIAL RWANDA
  15. 15. THE CHALLENGE How do we turn institutions that memorialize genocide into institutions that help end it?
  16. 16. 19
  17. 17. 20
  18. 18. 21
  19. 19. 23
  20. 20. 24
  21. 21. 25
  22. 22. 500+ hours primary and secondary research 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and survivors
  23. 23. Pain Pain Pain Action? KGM Visitor Journey (2014)
  24. 24. Empathetic Feeling Compassionate Action BURNOUT RISK SHUTDOWN RISK Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout Empathy Compassion Model
  25. 25. Pain Reflection Hope Action The New Journey Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
  26. 26. 35 INZOVU CURVE The Inzovu Curve is a model that maps specific designed activities to the emotional response of the individual experiencing them.
  27. 27. Motivation and ability to act ACTIONHOPE WILL EPIPHANY PAINPREPARATION EMPATHY COMPASSION HERO BURNOUT / SHUTDOWN REFLECTION Personal connection to the 
 experience of genocide
  28. 28. “The UX for Good visit has challenged our thinking and resulted in consensus that visitors leaving KGM must be empowered by their experience to go away and take action. Yves Kamuronsi
 Country Director, Aegis Trust , Rwanda Genocide Survivor
  29. 29. But, organizational change can be slow.
  30. 30. 39 NEW YORK
 
 CHICAGO AMSTERDAM RELEVANCE FLEXIBILITY INSPIRATION ACTIONABILITY INZOVU CURVE EVOLUTION
  31. 31. 40 New reception center They were now ready…
  32. 32. 41 Intro and Conclusion Videos
  33. 33. 42 Incorporation of stories of progress and positive values
  34. 34. 1,000,000+ visitors since 2004 How can we help strengthen the visitor experience AND the survivor experience? NEXT CHALLENGE
  35. 35. Workshops with Genocide Survivors, KGM Staff and Government Officials
  36. 36. KGM IS HOME.
  37. 37. “We also (now) need a quiet space for survivors to reflect and write messages.”
  38. 38. Website, Booking & Community And for the first time, capturing information about visitors to further engage in dialogue before and after their visit…
  39. 39. Sustainable Impact Insights from our work.
  40. 40. 5 INSIGHTS 1 CHECK FOR READY POSITION 2 BUILD BRIDGES 3 LOOK BOTH WAYS 4 LAYER THE EXPERIENCE 5 BE HUMAN-CENTERED
  41. 41. CHECK FOR READY POSITION Seek understanding for the organization’s ability to understand, integrate and sustain the design ideas. Not understanding it can either stall or halt progress. 1
  42. 42. BUILD BRIDGES Take the responsibility to bridge the language gap between design and the organization. Be the translator - great designers inherently possess those skills. 2
  43. 43. LOOK BOTH WAYS Look both inside and outside the organization and problem space with curiosity. Innovation isn’t always something new to the world, it only has to be new to a market or industry. 3
  44. 44. LAYER THE EXPERIENCE Take responsibility for designing for… the design of the product/service experience for its audience, the experience of the process for your stakeholders and the enjoyment of the challenge and project for the design team 4
  45. 45. BE HUMAN-CENTERED Fall in love with the problem. Personally care. Technology evolves fast. Make sure to put people first. Professionally and ethically care. 5
  46. 46. Freddy Mutanguha Regional Director, Aegis Trust, Rwanda Genocide Survivor
  47. 47. Thank you (dziękuję).
 uxforgood.org @uxforgood #uxforgood

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