Presented by Jason Ulaszek on April 14, 2016 at the UX Poland conference in Warsaw, Poland (http://www.uxpoland.com). More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry’s value is being driven by businesses realizing that every great experience is designed - we’re helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. At times, it feels we’re spending an exorbitant amount of energy and resources to design for the next greatest “thing”. While we admirably practice our craft on these design challenges for business, we must also recognize the rest of the undesigned world before us. Why are we allowing so many social systems’ experiences to exist ineffectively or even excruciatingly painful? As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges. This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.

1. AN UNDESIGNED WORLD
Presented by Jason Ulaszek
UX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD

2. Thank you (dziękuję).

3. Thank you (dziękuję).

4. 4
WORKSHOP:
REDESIGNING FOR
GREATER ACTIVIST
ENGAGEMENT

6. AN UNDESIGNED WORLD
Presented by Jason Ulaszek
UX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD

7. 20+
years ago
Tomorrow
Web Design
Hardware Design
Software UI
User
Experiences
Digital Product
Development
Digital
Corporate
Strategy
Customer
Experience
Systemic within
the Org
Evolving Design + Digital Value

8. Big Investments in Design
Buy talent
Develop organically
Establish partnerships
Create design-centric culture

10. 10
Everything is designed.
(maybe)

11. “Bruce Mau
Founder, Massive Change Network
Now that we can do anything,
what will we do?

12. 12
What about experiences that
remain undesigned?

13. 13
How far can we push the
edge of design to help
tackle social challenges?

14. 14
And what’s our
responsibility when we work
on these types of challenges?

15. Designing for Undesigned
A story of our work with the Kigali Genocide Memorial.

16. KIGALI
GENOCIDE
MEMORIAL
RWANDA

17. THE CHALLENGE
How do we turn institutions that
memorialize genocide into
institutions that help end it?

19. 19

20. 20

21. 21

23. 23

24. 24

25. 25

31. 500+
hours primary and secondary research
40+
interviews with Aegis staff, locals, visitors,
educators, counselors, experts and survivors

32. Pain Pain Pain Action?
KGM Visitor Journey (2014)

33. Empathetic
Feeling
Compassionate
Action
BURNOUT
RISK
SHUTDOWN
RISK
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
Empathy Compassion Model

34. Pain Reflection Hope Action
The New Journey
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout

35. 35
INZOVU CURVE
The Inzovu Curve is a model that maps
specific designed activities to the emotional
response of the individual experiencing them.

36. Motivation and ability to act
ACTIONHOPE
WILL
EPIPHANY
PAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTION
Personal connection to the
experience of genocide

37. “The UX for Good visit has challenged
our thinking and resulted in consensus
that visitors leaving KGM must be
empowered by their experience to go
away and take action.
Yves Kamuronsi
Country Director, Aegis Trust , Rwanda
Genocide Survivor

38. But, organizational change
can be slow.

39. 39
NEW YORK
CHICAGO
AMSTERDAM
RELEVANCE FLEXIBILITY INSPIRATION ACTIONABILITY
INZOVU CURVE
EVOLUTION

40. 40
New reception center
They were now ready…

41. 41
Intro and Conclusion Videos

42. 42
Incorporation of stories of
progress and positive values

43. 1,000,000+
visitors since 2004
How can we help strengthen the visitor experience
AND
the survivor experience?
NEXT CHALLENGE

44. Workshops with Genocide Survivors,
KGM Staff and Government Officials

45. KGM IS HOME.

46. “We also (now) need a quiet space for
survivors to reflect and write messages.”

47. Website, Booking & Community
And for the first time, capturing information
about visitors to further engage in dialogue
before and after their visit…

48. Sustainable Impact
Insights from our work.

49. 5 INSIGHTS
1 CHECK FOR READY POSITION
2 BUILD BRIDGES
3 LOOK BOTH WAYS
4 LAYER THE EXPERIENCE
5 BE HUMAN-CENTERED

50. CHECK FOR READY
POSITION
Seek understanding for the
organization’s ability to understand,
integrate and sustain the design
ideas.
Not understanding it can either stall or
halt progress.
1

51. BUILD BRIDGES
Take the responsibility to bridge the
language gap between design and the
organization.
Be the translator - great designers
inherently possess those skills.
2

52. LOOK BOTH WAYS
Look both inside and outside the
organization and problem space with
curiosity.
Innovation isn’t always something
new to the world, it only has to be new
to a market or industry.
3

53. LAYER THE EXPERIENCE
Take responsibility for designing for…
the design of the product/service
experience for its audience,
the experience of the process for your
stakeholders and
the enjoyment of the challenge and
project for the design team
4

54. BE HUMAN-CENTERED
Fall in love with the problem.
Personally care.
Technology evolves fast. Make sure to
put people first.
Professionally and ethically care.
5

55. Freddy Mutanguha
Regional Director, Aegis Trust, Rwanda
Genocide Survivor

56. Thank you (dziękuję).
uxforgood.org
@uxforgood
#uxforgood