2. Introduction
Lay’s is the well known company,
producing varieties of potato chips in
all over the world. Lay’s company is
owned by PEPSICO since 1965.
Basically, lay’s is now itself
subsidiary of pepsico.Inc.
3. History
In 1932, C.E. Doolin entered a little cafe and bought a small
bag of corn chips. In the meanwhile he thought that this salty
corn chips is one of the famous snacks in all over the world. So
he created an idea to produced chips.
He started selling potato chips in southern region of US. He
carries potato chips in the trunk of his car and in 1942 he
brings something new in the environment that to produce the
product on large scale and this is a continues production, and in
1944 he capture the market of whole US.
In the present time Lay’s is the world favorite snack food
company having 46,000 employees providing a multiple
flavors to its customers..
7. Organizational
culture Organizational culture is defined as the deeply rooted
values and behavior, attitudes and norms shared by
employees in an organization.
Lays company culture are very value able and spread
worldwide, for example depends on the countries what
theirs norms and values.
9. Future for the Lays
what happens when 48,000
employees focus on future
of Lays
10. SWOT Analysis of Lays
Strength
Weaknesses
Opportunities
Threats
11. SWOTStrength Weaknesses
Work Globally
Strong R&D Department
Good Will
Increasing turnover
Distribution and
Delivery system
No Home delivery
No online Business
