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TUC Review and
Analysis
May 2012
Twitter
Followers Growth Comparison
Tuc
Chocolatos Tango Wafer
(+)
(-)
Tuc
Tanggal Jumlah Followers Pertambahan
5/6/2012 6686 13
5/7/2012 6699 2
5/8/2012 6701 42
5/9/2012 6743 23
5/10/2012 6766 30
5/11/2012 6796 5
5/12/2012 6801 8
5/13/2012 6809 2
5/14/2012 6811 -1
5/15/2012 6810 1
5/16/2012 6811 2
5/17/2012 6813 2
5/18/2012 6815 2
5/19/2012 6817 8
5/20/2012 6825 8
5/21/2012 6833 8
5/22/2012 6841 20
5/23/2012 6861 20
5/24/2012 6881 20
5/25/2012 6901 18
5/26/2012 6919 16
5/27/2012 6935 16
5/28/2012 6951 25
5/29/2012 6976 -3
5/30/2012 6973 18
5/31/2012 6991 14
6/1/2012 7005 1
6/2/2012 7006 16
6/3/2012 7022 -2
6/4/2012 7020 2
6/5/2012 7022
336
Tuc Followers Growth
Mention
Positive Growth
Mention
8 – 10 May :
1. Career Clinic di Moestopo
22 – 28 May :
1. Career Clinic di STEKPI
2. Aksi Nge-Tuc
Conversation
11 May :
1. About Career Clinic
16 May :
1. Soccer fact
Followers
8 – 10 May :
1. Career Clinic di Moestopo
2. PMI day, concert
tips, phobia
22 – 28 May :
1. Career Clinic di STEKPI
2. Content: Inter milan go to
Indonesia
13
2
42
23
30
5
8
2
-1
1 2 2 2
8 8 8
20 20 20
18
16 16
25
-3
18
14
1
16
-2
2
5/6/…
5/7/…
5/8/…
5/9/…
5/10…
5/11…
5/12…
5/13…
5/14…
5/15…
5/16…
5/17…
5/18…
5/19…
5/20…
5/21…
5/22…
5/23…
5/24…
5/25…
5/26…
5/27…
5/28…
5/29…
5/30…
5/31…
6/1/…
6/2/…
6/3/…
6/4/…
6/5/…
Tuc
Pertambahan
Negative Growth
Mention
14 May :
1. Music Instrument
18 May :
1. Vacation spot in Indonesia
Conversation
15 May :
1. History of Tuesday
19 May :
1. UEFA Champions League final
Followers
14 May :
1. Content: Music instrument
29 May :
1. Maybe because didn’t get
Career Clinic ticket
2. Content: Fact of mineral
water
13
2
42
23
30
5
8
2
-1
1 2 2 2
8 8 8
20 20 20
18
16 16
25
-3
18
14
1
16
-2
2
5/6/…
5/7/…
5/8/…
5/9/…
5/10…
5/11…
5/12…
5/13…
5/14…
5/15…
5/16…
5/17…
5/18…
5/19…
5/20…
5/21…
5/22…
5/23…
5/24…
5/25…
5/26…
5/27…
5/28…
5/29…
5/30…
5/31…
6/1/…
6/2/…
6/3/…
6/4/…
6/5/…
Tuc
Pertambahan
13
2
42
23
30
5
8
2
-1
1 2 2 2
8 8 8
20 20 20
18
16 16
25
-3
18
14
1
16
-2
2
5/6/…
5/7/…
5/8/…
5/9/…
5/10…
5/11…
5/12…
5/13…
5/14…
5/15…
5/16…
5/17…
5/18…
5/19…
5/20…
5/21…
5/22…
5/23…
5/24…
5/25…
5/26…
5/27…
5/28…
5/29…
5/30…
5/31…
6/1/…
6/2/…
6/3/…
6/4/…
6/5/…
Tuc
Pertambahan
Tuc
Tanggal Jumlah Followers Pertambahan
5/6/2012 6686 13
5/7/2012 6699 2
5/8/2012 6701 42
5/9/2012 6743 23
5/10/2012 6766 30
5/11/2012 6796 5
5/12/2012 6801 8
5/13/2012 6809 2
5/14/2012 6811 -1
5/15/2012 6810 1
5/16/2012 6811 2
5/17/2012 6813 2
5/18/2012 6815 2
5/19/2012 6817 8
5/20/2012 6825 8
5/21/2012 6833 8
5/22/2012 6841 20
5/23/2012 6861 20
5/24/2012 6881 20
5/25/2012 6901 18
5/26/2012 6919 16
5/27/2012 6935 16
5/28/2012 6951 25
5/29/2012 6976 -3
5/30/2012 6973 18
5/31/2012 6991 14
6/1/2012 7005 1
6/2/2012 7006 16
6/3/2012 7022 -2
6/4/2012 7020 2
6/5/2012 7022
336 10.83870968
Followers growth in May 2012 = 336 followers
And
Average per day = 11 followers
Tuc
7180
7200
7220
7240
7260
7280
7300
7320
7340
7360
7380
7400
AxisTitle
Tango
Followers
11
9
1
4
5
7
4
5
6
5 5
4
7
2
3
6 6
2
6
9
-4
5
-7
-3
7
8
-1
-2
3
2
5/7/2012
5/8/2012
5/9/2012
5/10/2012
5/11/2012
5/12/2012
5/13/2012
5/14/2012
5/15/2012
5/16/2012
5/17/2012
5/18/2012
5/19/2012
5/20/2012
5/21/2012
5/22/2012
5/23/2012
5/24/2012
5/25/2012
5/26/2012
5/27/2012
5/28/2012
5/29/2012
5/30/2012
5/31/2012
6/1/2012
6/2/2012
6/3/2012
6/4/2012
6/5/2012
6/6/2012
Tango
Pertambahan
Followers growth in May
2012 = 115 followers
And
Average per day = 4
followers
Tango
Tanggal Jumlah Followers Pertambahan
5/7/2012 7257 11
5/8/2012 7268 9
5/9/2012 7277 1
5/10/2012 7278 4
5/11/2012 7282 5
5/12/2012 7287 7
5/13/2012 7294 4
5/14/2012 7298 5
5/15/2012 7303 6
5/16/2012 7309 5
5/17/2012 7314 5
5/18/2012 7319 4
5/19/2012 7323 7
5/20/2012 7330 2
5/21/2012 7332 3
5/22/2012 7335 6
5/23/2012 7341 6
5/24/2012 7347 2
5/25/2012 7349 6
5/26/2012 7355 9
5/27/2012 7364 -4
5/28/2012 7360 5
5/29/2012 7365 -7
5/30/2012 7358 -3
5/31/2012 7355 7
6/1/2012 7362 8
6/2/2012 7370 -1
6/3/2012 7369 -2
6/4/2012 7367 3
6/5/2012 7370 2
6/6/2012 7372
115 3.709677419
Tango
22950
23000
23050
23100
23150
23200
23250
23300
23350
23400
23450
AxisTitle
Chocolatos
Followers
-11 -11 -11 -11 -11 -11
-10
-11 -11 -11 -11 -11 -11
-8
-10 -10 -10 -10 -10
-11
-8 -8 -8 -8 -8 -8 -8 -8 -8
-7
4/6/2012
4/7/2012
4/8/2012
4/9/2012
4/10/2012
4/11/2012
4/12/2012
4/13/2012
4/14/2012
4/15/2012
4/16/2012
4/17/2012
4/18/2012
4/19/2012
4/20/2012
4/21/2012
4/22/2012
4/23/2012
4/24/2012
4/25/2012
4/26/2012
4/27/2012
4/28/2012
4/29/2012
4/30/2012
5/1/2012
5/2/2012
5/3/2012
5/4/2012
5/5/2012
5/6/2012
Chocolatos
Pertambahan
Followers growth in May
2012 = -290 followers
And
Average per day = -9
followers
Chocolatos
Tanggal Jumlah Followers Pertambahan
4/6/2012 23424 -11
4/7/2012 23413 -11
4/8/2012 23402 -11
4/9/2012 23391 -11
4/10/2012 23380 -11
4/11/2012 23369 -11
4/12/2012 23358 -10
4/13/2012 23348 -11
4/14/2012 23337 -11
4/15/2012 23326 -11
4/16/2012 23315 -11
4/17/2012 23304 -11
4/18/2012 23293 -11
4/19/2012 23282 -8
4/20/2012 23274 -10
4/21/2012 23264 -10
4/22/2012 23254 -10
4/23/2012 23244 -10
4/24/2012 23234 -10
4/25/2012 23224 -11
4/26/2012 23213 -8
4/27/2012 23205 -8
4/28/2012 23197 -8
4/29/2012 23189 -8
4/30/2012 23181 -8
5/1/2012 23173 -8
5/2/2012 23165 -8
5/3/2012 23157 -8
5/4/2012 23149 -8
5/5/2012 23141 -7
5/6/2012 23134
-290 -9.35483871
Chocolatos
Best Content Twitter
Impressions
Most impressions from:
AksiNgeTUC
And
TUC Career
Clinic
Recomendation:
1. Always work together with Twitter
from media convetional.
2. Multiply the offline activities.
3. Creative content for every activities.
Retweet
Most retweet from:
Content: History of Tuesday
And
Other Content:
Fact, information, and
activation that had an incentive
Most retweet from:
1. Explore more unique content and
informative.
2. Looking for interesting facts that were
closely related to brand.
Replies
Most replies from:
Content that provide
questions
And
Other Content: Morning
greetings
Recomendation:
1. Make the content more attention
greeting.
2. Create content that makes the curious
to the answer.
Facebook
Rank Overview
Sumber: salingsilang.com
5 June2012
Rank Brand Fans Growth Talking About This
1 Chocolatos 1898896 909 0,05% 24874 1,30%
5
Tango Wafer
Renyah 1025108 3963
0,39%
44413 4,33%
15 Tango Waffle 470159 76 0,02% 8009 1,70%
26
Cadbury
Indonesia 285617 46
0,02%
2313 0,80%
51 Oops Wafer 168188 50 0,03% 1369 0,81%
Average 0,10% Average 1,8%
92 Tuc Time 72040 6 0,01% 697 0,96%
Sumber: salingsilang.com
Growth fans
on 5 June
2012
Daily New Likes Daily Unlikes
Daily The number of new people who
have liked your Page (Unique Users)
Daily The number of Unlikes of your
Page (Unique Users)
117 10
89 11
84 7
81 5
66 1
51 3
65 10
39 10
48 6
56 8
48 5
61 7
36 3
34 8
55 8
29 12
22 4
16 6
19 4
36 12
36 4
29 8
33 5
19 5
14 2
14 12
24 5
24 4
20 7
37 8
Total Like Total Unlike
1302 200
Total Like
1102
Average/Day
Like Unlike
43 7
43
X 100% = 0,05%
72040
5 Juni 2012
Ran
k Brand Fans Growth Talking About This
1 Chocolatos 1898896 909 0,05% 24874 1,30%
5
Tango Wafer
Renyah 1025108 3963
0,39%
44413 4,33%
15 Tango Waffle 470159 76 0,02% 8009 1,70%
26
Cadbury
Indonesia 285617 46
0,02%
2313 0,80%
51 Oops Wafer 168188 50 0,03% 1369 0,81%
Average 0,10% Average 1,8%
92 Tuc Time 72040 6 0,01% 697 0,96%
Daily Likes and Unlikes
Total Fans on
Fb (5 Juni
2012)
Compare
Average
growth per
day in May
2012
0
20
40
60
80
100
120
140
Facebook Fans
Likes Unlike
Max
Min
Facebook Fans Growth
117
89 84 81
66
51
65
39
48
56
48
61
36 34
55
29 22 16 19
36 36 29 33
19 14 14
24 24 20
37
5/1/12
5/2/12
5/3/12
5/4/12
5/5/12
5/6/12
5/7/12
5/8/12
5/9/12
5/10/12
5/11/12
5/12/12
5/13/12
5/14/12
5/15/12
5/16/12
5/17/12
5/18/12
5/19/12
5/20/12
5/21/12
5/22/12
5/23/12
5/24/12
5/25/12
5/26/12
5/27/12
5/28/12
5/29/12
5/30/12
Likes
Likes
Content on Facebook:
• 5/1/12: Music video that related to
upcoming concert in Jakarta.
• 5/7/12: Roadshow on Universitas
Pamulang dan Kampus UMN B Medan.
• 5/12/12: Saturday night withinvitation in
PASTY Dongkelan Yogya, Setu Babakan
Jakarta & Warkop Elisabet Medan.
Content on Facebook:
• 5/18/12: No content (technical problem)
• 5/26/12: Minimum external source but had
good content on Facebook.
• 5/27/12: Minimum external source but had
good content on Facebook.
Date external_connect recommended_pages
5/1/12 57 37
5/2/12 40 28
5/3/12 24 41
5/4/12 15 39
5/5/12 9 34
5/6/12 6 31
5/7/12 14 36
5/8/12 5 27
5/9/12 9 19
5/10/12 9 23
5/11/12 7 25
5/12/12 6 32
5/13/12 9 14
5/14/12 6 19
5/15/12 14 24
5/16/12 12
5/17/12 8
5/18/12 2
5/19/12 9
5/20/12 15
5/21/12 14
5/22/12 9
5/23/12 11
5/24/12 11
5/25/12 2
5/26/12 2
5/27/12 7
5/28/12 4
5/29/12 6
5/30/12 14
Caused of high external source and
recommended pages.
Recomendation:
Expand cooperation with external social media are powerful enough and
relate closely to the brand
10
11
7
5
1
3
10 10
6
8
5
7
3
8 8
12
4
6
4
12
4
8
5 5
2
12
5
4
7
8
Unlike
Unlike
Caused of low external source and
nothing recommended pages.
External Media
Date hai-online.com
5/1/12 65
5/2/12 33
5/3/12 39
5/4/12 22
5/5/12 15
5/6/12 12
5/7/12 30
5/8/12 25
5/9/12 12
5/10/12 10
5/11/12 23
5/12/12 10
5/13/12 15
5/14/12 18
5/15/12 10
5/16/12 14
5/17/12 18
5/18/12 11
5/19/12 8
5/20/12 18
5/21/12 20
5/22/12 19
5/23/12 18
5/24/12 13
5/25/12 28
5/26/12 14
5/27/12 10
5/28/12 24
5/29/12 34
5/30/12 20
micro.hai-online.com
2
12
16
12
23
17
21
22
9
8
10
21
15
13
13
11
19
16
15
5
21
15
13
6
19
21
19
0
5
10
15
20
25 5/1/12
5/3/12
5/5/12
5/7/12
5/9/12
5/11/12
5/13/12
5/15/12
5/17/12
5/19/12
5/21/12
5/23/12
5/25/12
5/27/12
5/29/12
micro.hai-online.com
micro.hai-online.com
0
10
20
30
40
50
60
70
5/1/12
5/3/12
5/5/12
5/7/12
5/9/12
5/11/12
5/13/12
5/15/12
5/17/12
5/19/12
5/21/12
5/23/12
5/25/12
5/27/12
5/29/12
hai-online.com
hai-online.com
Recomendation:
1. Expand cooperation with external social
media are powerful enough and relate
closely to the brand.
2. Add a spot online advertising in the hai-
online.com and micro.hai-online.com.
Hai Online
Sumber: actionly.com
Recomendation:
1. Expand external social media in
every city in Indonesia.
2. Customize every social media
content on their respective cultures
in each city.
3. More to diversify the existing
external social media (mostly from
the radio twitter).
Other External Social Media
End
Contact Us:
Luthfian
Project Director
0857 1600 8660
@NyunyuCons
www.nyunyuconsulting.com

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TUC Deck Review and Analysis (May 2012)

  • 4. Tuc Tanggal Jumlah Followers Pertambahan 5/6/2012 6686 13 5/7/2012 6699 2 5/8/2012 6701 42 5/9/2012 6743 23 5/10/2012 6766 30 5/11/2012 6796 5 5/12/2012 6801 8 5/13/2012 6809 2 5/14/2012 6811 -1 5/15/2012 6810 1 5/16/2012 6811 2 5/17/2012 6813 2 5/18/2012 6815 2 5/19/2012 6817 8 5/20/2012 6825 8 5/21/2012 6833 8 5/22/2012 6841 20 5/23/2012 6861 20 5/24/2012 6881 20 5/25/2012 6901 18 5/26/2012 6919 16 5/27/2012 6935 16 5/28/2012 6951 25 5/29/2012 6976 -3 5/30/2012 6973 18 5/31/2012 6991 14 6/1/2012 7005 1 6/2/2012 7006 16 6/3/2012 7022 -2 6/4/2012 7020 2 6/5/2012 7022 336 Tuc Followers Growth Mention
  • 5. Positive Growth Mention 8 – 10 May : 1. Career Clinic di Moestopo 22 – 28 May : 1. Career Clinic di STEKPI 2. Aksi Nge-Tuc Conversation 11 May : 1. About Career Clinic 16 May : 1. Soccer fact Followers 8 – 10 May : 1. Career Clinic di Moestopo 2. PMI day, concert tips, phobia 22 – 28 May : 1. Career Clinic di STEKPI 2. Content: Inter milan go to Indonesia 13 2 42 23 30 5 8 2 -1 1 2 2 2 8 8 8 20 20 20 18 16 16 25 -3 18 14 1 16 -2 2 5/6/… 5/7/… 5/8/… 5/9/… 5/10… 5/11… 5/12… 5/13… 5/14… 5/15… 5/16… 5/17… 5/18… 5/19… 5/20… 5/21… 5/22… 5/23… 5/24… 5/25… 5/26… 5/27… 5/28… 5/29… 5/30… 5/31… 6/1/… 6/2/… 6/3/… 6/4/… 6/5/… Tuc Pertambahan
  • 6. Negative Growth Mention 14 May : 1. Music Instrument 18 May : 1. Vacation spot in Indonesia Conversation 15 May : 1. History of Tuesday 19 May : 1. UEFA Champions League final Followers 14 May : 1. Content: Music instrument 29 May : 1. Maybe because didn’t get Career Clinic ticket 2. Content: Fact of mineral water 13 2 42 23 30 5 8 2 -1 1 2 2 2 8 8 8 20 20 20 18 16 16 25 -3 18 14 1 16 -2 2 5/6/… 5/7/… 5/8/… 5/9/… 5/10… 5/11… 5/12… 5/13… 5/14… 5/15… 5/16… 5/17… 5/18… 5/19… 5/20… 5/21… 5/22… 5/23… 5/24… 5/25… 5/26… 5/27… 5/28… 5/29… 5/30… 5/31… 6/1/… 6/2/… 6/3/… 6/4/… 6/5/… Tuc Pertambahan
  • 7. 13 2 42 23 30 5 8 2 -1 1 2 2 2 8 8 8 20 20 20 18 16 16 25 -3 18 14 1 16 -2 2 5/6/… 5/7/… 5/8/… 5/9/… 5/10… 5/11… 5/12… 5/13… 5/14… 5/15… 5/16… 5/17… 5/18… 5/19… 5/20… 5/21… 5/22… 5/23… 5/24… 5/25… 5/26… 5/27… 5/28… 5/29… 5/30… 5/31… 6/1/… 6/2/… 6/3/… 6/4/… 6/5/… Tuc Pertambahan Tuc Tanggal Jumlah Followers Pertambahan 5/6/2012 6686 13 5/7/2012 6699 2 5/8/2012 6701 42 5/9/2012 6743 23 5/10/2012 6766 30 5/11/2012 6796 5 5/12/2012 6801 8 5/13/2012 6809 2 5/14/2012 6811 -1 5/15/2012 6810 1 5/16/2012 6811 2 5/17/2012 6813 2 5/18/2012 6815 2 5/19/2012 6817 8 5/20/2012 6825 8 5/21/2012 6833 8 5/22/2012 6841 20 5/23/2012 6861 20 5/24/2012 6881 20 5/25/2012 6901 18 5/26/2012 6919 16 5/27/2012 6935 16 5/28/2012 6951 25 5/29/2012 6976 -3 5/30/2012 6973 18 5/31/2012 6991 14 6/1/2012 7005 1 6/2/2012 7006 16 6/3/2012 7022 -2 6/4/2012 7020 2 6/5/2012 7022 336 10.83870968 Followers growth in May 2012 = 336 followers And Average per day = 11 followers Tuc
  • 8. 7180 7200 7220 7240 7260 7280 7300 7320 7340 7360 7380 7400 AxisTitle Tango Followers 11 9 1 4 5 7 4 5 6 5 5 4 7 2 3 6 6 2 6 9 -4 5 -7 -3 7 8 -1 -2 3 2 5/7/2012 5/8/2012 5/9/2012 5/10/2012 5/11/2012 5/12/2012 5/13/2012 5/14/2012 5/15/2012 5/16/2012 5/17/2012 5/18/2012 5/19/2012 5/20/2012 5/21/2012 5/22/2012 5/23/2012 5/24/2012 5/25/2012 5/26/2012 5/27/2012 5/28/2012 5/29/2012 5/30/2012 5/31/2012 6/1/2012 6/2/2012 6/3/2012 6/4/2012 6/5/2012 6/6/2012 Tango Pertambahan Followers growth in May 2012 = 115 followers And Average per day = 4 followers Tango Tanggal Jumlah Followers Pertambahan 5/7/2012 7257 11 5/8/2012 7268 9 5/9/2012 7277 1 5/10/2012 7278 4 5/11/2012 7282 5 5/12/2012 7287 7 5/13/2012 7294 4 5/14/2012 7298 5 5/15/2012 7303 6 5/16/2012 7309 5 5/17/2012 7314 5 5/18/2012 7319 4 5/19/2012 7323 7 5/20/2012 7330 2 5/21/2012 7332 3 5/22/2012 7335 6 5/23/2012 7341 6 5/24/2012 7347 2 5/25/2012 7349 6 5/26/2012 7355 9 5/27/2012 7364 -4 5/28/2012 7360 5 5/29/2012 7365 -7 5/30/2012 7358 -3 5/31/2012 7355 7 6/1/2012 7362 8 6/2/2012 7370 -1 6/3/2012 7369 -2 6/4/2012 7367 3 6/5/2012 7370 2 6/6/2012 7372 115 3.709677419 Tango
  • 9. 22950 23000 23050 23100 23150 23200 23250 23300 23350 23400 23450 AxisTitle Chocolatos Followers -11 -11 -11 -11 -11 -11 -10 -11 -11 -11 -11 -11 -11 -8 -10 -10 -10 -10 -10 -11 -8 -8 -8 -8 -8 -8 -8 -8 -8 -7 4/6/2012 4/7/2012 4/8/2012 4/9/2012 4/10/2012 4/11/2012 4/12/2012 4/13/2012 4/14/2012 4/15/2012 4/16/2012 4/17/2012 4/18/2012 4/19/2012 4/20/2012 4/21/2012 4/22/2012 4/23/2012 4/24/2012 4/25/2012 4/26/2012 4/27/2012 4/28/2012 4/29/2012 4/30/2012 5/1/2012 5/2/2012 5/3/2012 5/4/2012 5/5/2012 5/6/2012 Chocolatos Pertambahan Followers growth in May 2012 = -290 followers And Average per day = -9 followers Chocolatos Tanggal Jumlah Followers Pertambahan 4/6/2012 23424 -11 4/7/2012 23413 -11 4/8/2012 23402 -11 4/9/2012 23391 -11 4/10/2012 23380 -11 4/11/2012 23369 -11 4/12/2012 23358 -10 4/13/2012 23348 -11 4/14/2012 23337 -11 4/15/2012 23326 -11 4/16/2012 23315 -11 4/17/2012 23304 -11 4/18/2012 23293 -11 4/19/2012 23282 -8 4/20/2012 23274 -10 4/21/2012 23264 -10 4/22/2012 23254 -10 4/23/2012 23244 -10 4/24/2012 23234 -10 4/25/2012 23224 -11 4/26/2012 23213 -8 4/27/2012 23205 -8 4/28/2012 23197 -8 4/29/2012 23189 -8 4/30/2012 23181 -8 5/1/2012 23173 -8 5/2/2012 23165 -8 5/3/2012 23157 -8 5/4/2012 23149 -8 5/5/2012 23141 -7 5/6/2012 23134 -290 -9.35483871 Chocolatos
  • 11. Impressions Most impressions from: AksiNgeTUC And TUC Career Clinic Recomendation: 1. Always work together with Twitter from media convetional. 2. Multiply the offline activities. 3. Creative content for every activities.
  • 12. Retweet Most retweet from: Content: History of Tuesday And Other Content: Fact, information, and activation that had an incentive Most retweet from: 1. Explore more unique content and informative. 2. Looking for interesting facts that were closely related to brand.
  • 13. Replies Most replies from: Content that provide questions And Other Content: Morning greetings Recomendation: 1. Make the content more attention greeting. 2. Create content that makes the curious to the answer.
  • 16. 5 June2012 Rank Brand Fans Growth Talking About This 1 Chocolatos 1898896 909 0,05% 24874 1,30% 5 Tango Wafer Renyah 1025108 3963 0,39% 44413 4,33% 15 Tango Waffle 470159 76 0,02% 8009 1,70% 26 Cadbury Indonesia 285617 46 0,02% 2313 0,80% 51 Oops Wafer 168188 50 0,03% 1369 0,81% Average 0,10% Average 1,8% 92 Tuc Time 72040 6 0,01% 697 0,96% Sumber: salingsilang.com Growth fans on 5 June 2012
  • 17. Daily New Likes Daily Unlikes Daily The number of new people who have liked your Page (Unique Users) Daily The number of Unlikes of your Page (Unique Users) 117 10 89 11 84 7 81 5 66 1 51 3 65 10 39 10 48 6 56 8 48 5 61 7 36 3 34 8 55 8 29 12 22 4 16 6 19 4 36 12 36 4 29 8 33 5 19 5 14 2 14 12 24 5 24 4 20 7 37 8 Total Like Total Unlike 1302 200 Total Like 1102 Average/Day Like Unlike 43 7 43 X 100% = 0,05% 72040 5 Juni 2012 Ran k Brand Fans Growth Talking About This 1 Chocolatos 1898896 909 0,05% 24874 1,30% 5 Tango Wafer Renyah 1025108 3963 0,39% 44413 4,33% 15 Tango Waffle 470159 76 0,02% 8009 1,70% 26 Cadbury Indonesia 285617 46 0,02% 2313 0,80% 51 Oops Wafer 168188 50 0,03% 1369 0,81% Average 0,10% Average 1,8% 92 Tuc Time 72040 6 0,01% 697 0,96% Daily Likes and Unlikes Total Fans on Fb (5 Juni 2012) Compare Average growth per day in May 2012
  • 19. 117 89 84 81 66 51 65 39 48 56 48 61 36 34 55 29 22 16 19 36 36 29 33 19 14 14 24 24 20 37 5/1/12 5/2/12 5/3/12 5/4/12 5/5/12 5/6/12 5/7/12 5/8/12 5/9/12 5/10/12 5/11/12 5/12/12 5/13/12 5/14/12 5/15/12 5/16/12 5/17/12 5/18/12 5/19/12 5/20/12 5/21/12 5/22/12 5/23/12 5/24/12 5/25/12 5/26/12 5/27/12 5/28/12 5/29/12 5/30/12 Likes Likes Content on Facebook: • 5/1/12: Music video that related to upcoming concert in Jakarta. • 5/7/12: Roadshow on Universitas Pamulang dan Kampus UMN B Medan. • 5/12/12: Saturday night withinvitation in PASTY Dongkelan Yogya, Setu Babakan Jakarta & Warkop Elisabet Medan. Content on Facebook: • 5/18/12: No content (technical problem) • 5/26/12: Minimum external source but had good content on Facebook. • 5/27/12: Minimum external source but had good content on Facebook. Date external_connect recommended_pages 5/1/12 57 37 5/2/12 40 28 5/3/12 24 41 5/4/12 15 39 5/5/12 9 34 5/6/12 6 31 5/7/12 14 36 5/8/12 5 27 5/9/12 9 19 5/10/12 9 23 5/11/12 7 25 5/12/12 6 32 5/13/12 9 14 5/14/12 6 19 5/15/12 14 24 5/16/12 12 5/17/12 8 5/18/12 2 5/19/12 9 5/20/12 15 5/21/12 14 5/22/12 9 5/23/12 11 5/24/12 11 5/25/12 2 5/26/12 2 5/27/12 7 5/28/12 4 5/29/12 6 5/30/12 14 Caused of high external source and recommended pages. Recomendation: Expand cooperation with external social media are powerful enough and relate closely to the brand
  • 20. 10 11 7 5 1 3 10 10 6 8 5 7 3 8 8 12 4 6 4 12 4 8 5 5 2 12 5 4 7 8 Unlike Unlike Caused of low external source and nothing recommended pages.
  • 22. Date hai-online.com 5/1/12 65 5/2/12 33 5/3/12 39 5/4/12 22 5/5/12 15 5/6/12 12 5/7/12 30 5/8/12 25 5/9/12 12 5/10/12 10 5/11/12 23 5/12/12 10 5/13/12 15 5/14/12 18 5/15/12 10 5/16/12 14 5/17/12 18 5/18/12 11 5/19/12 8 5/20/12 18 5/21/12 20 5/22/12 19 5/23/12 18 5/24/12 13 5/25/12 28 5/26/12 14 5/27/12 10 5/28/12 24 5/29/12 34 5/30/12 20 micro.hai-online.com 2 12 16 12 23 17 21 22 9 8 10 21 15 13 13 11 19 16 15 5 21 15 13 6 19 21 19 0 5 10 15 20 25 5/1/12 5/3/12 5/5/12 5/7/12 5/9/12 5/11/12 5/13/12 5/15/12 5/17/12 5/19/12 5/21/12 5/23/12 5/25/12 5/27/12 5/29/12 micro.hai-online.com micro.hai-online.com 0 10 20 30 40 50 60 70 5/1/12 5/3/12 5/5/12 5/7/12 5/9/12 5/11/12 5/13/12 5/15/12 5/17/12 5/19/12 5/21/12 5/23/12 5/25/12 5/27/12 5/29/12 hai-online.com hai-online.com Recomendation: 1. Expand cooperation with external social media are powerful enough and relate closely to the brand. 2. Add a spot online advertising in the hai- online.com and micro.hai-online.com. Hai Online
  • 23. Sumber: actionly.com Recomendation: 1. Expand external social media in every city in Indonesia. 2. Customize every social media content on their respective cultures in each city. 3. More to diversify the existing external social media (mostly from the radio twitter). Other External Social Media
  • 24. End Contact Us: Luthfian Project Director 0857 1600 8660 @NyunyuCons www.nyunyuconsulting.com