1. 2D and 3D Event Projection Mapping
Put simply, projection mapping is an artform. It’s the art of synchronising one or more projectors
together to project amazing visual spectacles onto real-world objects, bringing them to life in
ways never before
imagined. Having come a
long way from its early
days of big-budget stage
performances, projection
mapping has now
become a rising event
trend with possible
applications spanning
from small conferences
and weddings to full-
scale product launches
and outdoor festivals.
Different Kinds of
Projection Mapping
Projection mapping
involves using projectors and specialist blending techniques to transform everyday objects into
immersive masterpieces. When it comes to projection mapping, there’s no one-size-fits-all
solution and its application depends on the type of event and type of projection mapping
required. Despite the rise of 4D projection mapping, to keep things simple we’ll be covering the
two forms of projection mapping most commonly used in UK events: 2D and 3D projection
mapping.
In its simplest form, 2D projection mapping involves projecting onto a convention flat surface,
such as a wall, screen or even a floor – but that doesn’t necessarily make it boring. Projection
mapping studios have been exploring their creative limits in 2D projection mapping, turning
things like conference room walls into captivating and inspiring backdrops.
Generally, when projection mapping is being discussed, it’s safe to assume that 3D projection
mapping is being referred to. 3D projection mapping is often used to project onto three-
dimensional objects, wrapping content around an object’s natural curves and edges to create
mesmerising effects for the ultimate wow factor.
Enhancing Events Through Projection Mapping
Perhaps the main benefit projection mapping brings to events is that projection mapped
installations can turn any plain event into an unforgettable, awe-inspiring experience. When
2. properly executed, projection mapping helps event organisers achieve their goals while inspiring
and motivating attendees, regardless of the nature of the event; and an engaged attendee is more
likely to share their experience and attend the event’s next edition.
Like we mentioned before, 2D projection mapping can be used to create inspiring event
backdrops, but it can also be used in place of traditional signage and banners – eliminating
associated costs and possibly even reducing the amount of waste generated by an event. Apart
from being used to create mind-bending effects, 3D projection mapping can be used as a
cheaper alternative to complex set designs and props, all that’s needed is the equipment and
something to project onto!
Work with One of the UK’s Premier Projection Mapping Studios
If you’re thinking of using projection mapping to add a bit of pizzazz to your next event, then
consider working with one of the UK’s best 3D and 2D projection mapping studios. Untitled
Project boasts the right mix of experience and creativity needed to enhance and upgrade your
next event. Their award-winning work for household brands such as Samsung and Airbnb has
been featured around the world, and they’re coming back home to Manchester to shake up the
local events scene. So, don’t delay and be sure to get in touch today to find out more about how
their expert projection mapping techniques can help bring your next event to life.