Take a deep dive into Ford's social media performance as the car brand engages its audience on Facebook and social media with a range of lifestyle inspired car content.

1. Ford USA
on Social Media
Aug 1st – Sept 30th 2016

2. Ford : Social Media Report
This Report looks at how
Ford (USA)
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016

3. Analysis of
Ford Motor Company
Facebook Page
Aug 01, 2016 - Sep 30, 2016

4. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
3,609,123 96,304 2.74% United States
Ford Motor Company

5. Engagement Score Total Fan Posts
453 4,026
Total Posts Brand Response Rate
12 1.91%
Total Likes Avg. Reply Time
42,868 14 hrs, 7 mins
Total Comments General Sentiment
4,931 Neutral
Total Shares
5,805
Most Engaging Content Type
Corporate Social
Responsibility
Least Engaging Content Type
Question to fans
Most Prolific Content Type
Photos
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

6. 3,460K
3,480K
3,500K
3,520K
3,540K
3,560K
3,580K
3,600K
3,620K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
3,609,123
New Fans
96,304

7. Engagement
0
250
500
750
1,000
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Ford Motor Company had an average engagement score of 453 and a highest of 900.

8. Community Analysis
Ford Motor Company fans are largely from United States followed by India.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
United States
India
Mexico
Argentina
Brazil
Australia
Egypt
Canada
Turkey

9. 0
1
1
2
2
3
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
FrontEndFriday 4
new 2017 F-150 3
Ford Fusion Sport 2
more wheel travel 1
shock-absorbing
capability
1

10. 83%
17%
Brand Participation Brand Non Participation
83%
0%
17%
Posititve Negative Neutral
Brand Posts - Engagement
Ford Motor Company responded to 10 conversations generated by
the 12 Posts they published.
Ford Motor Company receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

11. Most Engaging Brand Posts
09-SEP-16, FRI 6:00PM
People are finding out what makes this
garden glow during Refinery29's #29Rooms
event. The Ford Fusi ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
984 28,743 2,330 3,095 Uncategorized
10-AUG-16, WED 11:33AM
The all-new 2017 F-150 Raptor is equipped
with FOX Racing shocks with long-travel
suspension that ad ..
09-SEP-16, FRI 11:37AM
When you look this good, it’s hard not to
smile. #FrontEndFriday
ENGMT. LIKES COMMENTS SHARES SENTIMENT
690 2,954 658 1,399 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
382 3,730 337 292 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Top Keywords Used Frequency
Ford Motor Company 1464
time 516
years 473
vehicle 434
Mexico 415
User Posts
0
50
100
150
200
250
300
350
400
1-Aug
3-Aug
5-Aug
7-Aug
9-Aug
11-Aug
13-Aug
15-Aug
17-Aug
19-Aug
21-Aug
23-Aug
25-Aug
27-Aug
29-Aug
31-Aug
2-Sep
4-Sep
6-Sep
8-Sep
10-Sep
12-Sep
14-Sep
16-Sep
18-Sep
20-Sep
22-Sep
24-Sep
26-Sep
28-Sep
30-Sep
Positive Neutral Negative

14. Ford Motor Company responded to 77 conversations generated by
the 4,059 Posts fans published.
Ford Motor Company appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
2%
98%
Brand Participation Brand Non Participation
28%
16%
56%
Posititve Negative Neutral

15. Most of Ford Motor Company posts were around 'Photos', and posts around 'Corporate Social Responsibility' received the
highest engagement.
Content Intel
0 1 2 3 4 5
0 100 200 300 400 500 600 700 800 900 1000
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts

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