we launch a new a product (MUG) in which every individual can get his alluring Mug whether Magic Mug or a Mug having Picture, Logo, Poetry, ect........

3. PERSONALIZED MUGS
Members:
Umer Sultan 6712- FMS/MBA/F-14
Sohail Shafiq 6721 -FMS/MBA/F14
Majid Imtiaz 6729 -FMS/MBA/F-14

5. Brand Name : SMS & CO.
LOGO: Smart people, smart choice

6. Introduction:
• Our item is mug, which express client wish to drink hot
refreshments. That additionally narrate the client way
of life either people or organization. Our mugs will
describe genuine picture of people distinguishing
proof with including their photo, way of life.

8. IDEA GENERATION
 This is the period of innovation
progression. The propelled contraptions
are making our lives more simple. So we
got this plan to give organizations and
individuals a chance to have an imaginative
mug involvement through 3D innovation.
Presently they don't stress over getting
their alluring mugs.

9. History
• The first mug ever were found in Neolithic stone age
and dated to about 1000 BCE in china or Japan and
was made of bones after that they are developed with
the passage of time .
• The word ‘” Mug” used to indicate a picture of
prisoners head. In 18TH century drinking vessels were
called MUG, because it has same shape with people
head.
• Mug is typically used for drinking hot beverages such
as Coffee, hot chocolate, soup tea etc….

11. VISION STATEMENT ****
 To be established & trusted as a perfect
mug business partner.
 To be leader in innovation, product and
quality
 To be leader in the market

12. MISSION STATEMENT ****
Our mission is to serve everyone better than
anyone else.

15. WHY SELECTED THIS PRODUCT?
 Each organization and individual now a
days need to get item or administration as
per their desires, taste or style that really
speak to their personalities.
 Our first target showcase is Islamabad. In
Islamabad mostly people lean toward
quality than quantity and price.
 We selected mug in light of the fact that for
the most part individual or organization
needs to hold the mug which narrate their
personalities. This business require little
back and that’s why we selected this
business.

17. Our product is personalized mugs which offers mugs
according the desires , shapes and personalities of people.
•Lover Magic Mugs Printing with photo
•Corporate Mugs Printing
•Photo Mugs Printing for gift
•Family Mugs Printing with photo individual
•School Staff & Students Mugs Printing for celebration

18. Money back guarantee if there should be an
occurrence of any deformity in mug.
Simple mug PKR. 150/-
Magic Mug PKR 299/-

19. With in the Pakistan we are place our product in
Islamabad and our main customer are live in
Islamabad
This Mug is easily available at retail store at any
where in Islamabad

20. We will advertise our product through social media
Network
Its time of advance technology so we are going to
launch our product in market through campaign on
social media
These campaign will target every age group of people

24. Gender
Male
75%
Female
25%

26. we decided to choose the Islamabad market to
sell our product.

27. Our target market is corporate sector, Education
intuitions, middle and upper class individual as
well as lover magic mugs and Family mugs.