Cowlar is a smart collar for cows. This wearable helps dairy farmers improve milk yields and optimize dairy operations. For more information, goto www.cowlar.com or facebook.com/cowlar

2. THE GLOBAL FOOD CHALLENGE
By 2050 we will need to feed more than 10 billion people, requiring a 70% increase in global food production
Source: Eric Schmidt’s Farm 2050 initiative
10bn
POPULATION BY 2050
70%
INCREASE IN FOOD PRODUCTION

3. Global Sales of Milk cross
$1 Trillion
$1,000,000,000,000
every year
Pakistan
is the 4th largest milk
producer - IFCN
3 of top 5countries
are emerging markets

4. WWW.COWLAR.COMWWW.COWLAR.COM
Primitive
Agri-practices
Climate Change
Low Milk Yield
Dairy is Complicated
OPPORTUNITY

5. •Improve herd health
•Optimize dairy operations
•Maximise milk yield & profitability
Wearable
device
THE SMART COLLAR FOR COWS

6. Improve Milk
Production
Get actionable
recommendations on how
to maximise yield &
avoid milk loss
Early Disease
Detection
Cowlar looks for signs &
symptoms of diseases.
Get alerts at an early
stage
Accurate Heat
Detection
Dairy farms can lose up
to $400 if they miss a
heat cycle. Never miss a
heat cycle with Cowlar
Real Time insights
& Alerts
Monitor from anywhere,
at anytime with SMS
alerts in any language or
an automated phone call
ACTION-ABLE RECOMENDATIONS

7. BASE
Online
Dashboard
Cellular
Tower
SMS Alerts Robo-Call
How it works..
Solar powered
base with 4 km
range
Waterproof,
rugged smart
collar

8. WWW.COWLAR.COMWWW.COWLAR.COM
Solar powered base station can be shared

9. WWW.COWLAR.COMWWW.COWLAR.COM
12.5 liters / cow  14 liters / cow
Extra $500 / month

10. TOTAL AVAILABLE MARKET
$350
Billion
Market

11. BUSINESS MODEL
280 Million
Cowlar
costs
$79
Subscription Fee
(per farm)
$12/mo
OR
$100/yr
$11.2
Million
Annual
revenue at
50k users
Revenue Model

12. TRACTION
1st Pilot - 30 paying customers reported 8% to 15% boost in milk yield
Fulfilling 1000+ pilot units Pre-ordered by early adopters
Exploring partnerships in USA, Ireland, India, Mexico, Brazil & Vietnam
National Winner
Top 30 Impact
Startup
Runner-up
(Agriculture) 1st Prize
National
Winner
Selected
S 2016

13. GLOBAL DISTRIBUTION STRATEGY
USA
Mexico
Columbia
Brazil
Nigeria Vietnam
Ireland
Poland
India
Planning to launch Cowlar in these countries in 6-8 months

14. COMPETITION
Health
Monitoring
Geo-
Fence
Heat
detection
Disease
Detection
Mobile
&Web
portal
Battery
Life
User
interface
Agnostic
Price Subscription
Cowlar ● ● ● ● ● 180d ● $79 $79/yr
Silent
Herdsman
● - ● ● ● 60d $160 NA
Moocall ● - ● - - 30d $299 NA
Dairy Master ● ● - ● 5yr $150 $5000/yr
E-Cow ● - ● ● ● 8yrs NA NA
Bella Ag ● - ● - - 5yrs $75 $1250/yr
Tekvet ● - ● - - NA NA NA
Connecterra ● ● ● - ● NA NA NA
SCR Dairy ● - ● - - NA NA NA

15. IMPACT –LOCAL VS GLOBAL
5%
12%
$50 Billion
$120 Billion$4.2 Billion
$2 Billion
Yield
Improvement

16. WWW.COWLAR.COMWWW.COWLAR.COM
Slush Impact Accelerator 2015 - Finland

17. WWW.COWLAR.COMWWW.COWLAR.COM
Slush Impact AcceleratorSLUSH Impact Accelerator 2015
Top 30 Impact Startup

18. WWW.COWLAR.COMWWW.COWLAR.COM
Cowlar can help farmers tackle climate change

20. INTERNET OF THINGS (IOT)
Based in Islamabad, Since 2013
ROBOTICS | SENSORS | AUTOMATION | SOFTWARE | ANALYTICS
MISSION - DIGITIZE THE WORLD & MAKE SENSE OF DATA

21. END TO END IOT
DEVICES COMMUNICATION CLOUDWHATWEDO

22. TECHNOLOGY & INDUSTRY AGNOSTIC
Sensors & Controls
Location
Camera
Biometrics
PIR
Pressure
Transducer
Energy
Temp
Moisture
NFC/RFID
Motion
Flow
Printer HMI Actuators Robot
Communication
Security
Cellular
ZigBee
LoRa
CAN
Integration
BLE
Bluetooth
RF
BACNet
Wi-Fi
Modbus
232/485 USB 4-20 mA HART Profibus
Cloud & Analytics
Computing Storage Rules
Machine Learning
Artificial Intelligence
Recommendations
Actions Analytics Control
OUR IoT
Lego lets us
BUILD
New things quickly
CUSTOMIZE
Hardware & software solutions
INTEGRATE
With legacy systems

23. TEAM
www.e4technologies.net
Awais
Electronics/EDA
Umer Adnan
CEO
Umer Ilyas
CTO
Hassan
Firmware
Azmat
Electronics/Design
Salman
Business Dev (USA)
Usman
Software
Munaim
Software
Azfar
Cloud / Analytics
Ahmadah
Creative
Umair
Biz Dev (Europe)
Saqib
Electronics/Design
Umar
Electronics/EDA
Mohsin
Electronics/test

24. TEAM Huzaifa
Embedded
www.e4technologies.net
Shehreyar
Embedded
Seemak
Mechanical
Muneeb
Mobile Apps
Adil Aftab
Manufacturing
(Canada)
Asad Aftab
Interaction Design
(PAK)
SMEs Nauman Sheikh
Data & Analytics
(USA)

25. Dr.Mohsin
Tiwana
Serial Entrepreneur
Hussam Jawed
BI Architect / Strategic
Partner (USA)
Dr. Chris Carr
Strategic Partner &
advisor (USA)
Tariq Qureshi
Telecomm Veteran
(USA)
Advisors

26. GET INVOLVED
Help us Spread the word !
/cowlar