Located in Phangna

1. Destination
Hotel
Golf
Wellness/Spa
Corporate
Retreat

2. • General Market Demographics
• Marketing Niche
• Market Segments
• Distribution Channels
• Promotional Strategy
• Online Channels and Strategies
• Conversion Action Plan
• Referral System
• Proposal Package
Content

3. Positioning Strategy
Marketing
• General Market Demographics
• Marketing Niche (Medical)
• Market Segments 3 news Structure
• Promotional Strategy/segment
• Online Channels and Strategies
• Conversion by segment
• Referral potential/Digital
• Promotion by segment
Sales Focus
• Travel Agent ** New
• Hotel Website / Reservation ** New
• Corporate ** New
• Association & Government
• Online Travel Agent
• Direct Booking

4. Strengths Weaknesses Opportunities Threats
Accommodation
• Spacious Room, 45 sqm is
Luxury 5*
• Newly products, 3 years
property
• Boutique Hotel, on 600 Rai
Function rooms
• Natural light Function rooms
• 7 various Function rooms
from 70 to 350 sqm with
International standard
Location
• Exclusivity, Privacy and
Serenity
Facilities & Services
• 2 Master pools
• Health Club
• Cycling Club
• Spa
• Wellness Centre
• Golf
• Kiosk
• All day dining
Services
• Young service team
• Communication not
up to standard
Surrounded Area
• Lack of lighting to the
main entrance
• Direction signage
Marketing
• Property Brand
awareness
• Weak Sales strategies
Atmosphere & Surrounding
area
• Water sport on the lake
• New cycling path
• Located amongst lush
green nature with
buffalo, butterfly and
bird watch
• New activities ;-
International/Thai
Cooking class
• Mineral sand exploration
• Organic garden
• Meditation & Yoga
• Body combat with World
Champion
• Forest Bath
• Energy healing spa
Location
• No convenience store
nearby
Transportation
• 1:30 hour from
International Airport
Global Economic
• Pandemic status
• War factor
• Recession & Inflation

5. An Oasis of
Healing
Market Demographic
• Middle Upper to Upper Class local residence M/F
• USD onwaAnnual income 60k rds. Local Expats
• Executive M/F, Retirees (passive income)
• Annual income 50k USD onwards Fly-ins (Wellness)
Tourist / Medical Tourist *New
• Educated, well informed and health cautious Middle Class (onwards) Visitors keen
on healthy lifestyle or
• Foreigners who needs medical attention for highly specific treatments, eg. Non-Toxic
Cancer management and more.
Corporate market *New
Travel agent segment *New
Market Segments

6. An Oasis of
Healing
Unique Strategies
• Create brand image that portrays credibility, trust and excellence backed by
a rock-solid profile of an International highly acclaimed team of passioned
professionals.
• Creating special packages for specific demographics at certain period of
the year as an awareness campaign eg. “Global Event”

7. An Oasis of
Healing
Creating Awareness
❑ Embassy American, Malaysia, British,
Australia, Netherlands, German,
Sweden, Brunei, UAE, Qatar,
Singapore, Bhutan, Vietnam,
Cambodia and more
❑ Membership Club
British Club, Bangkok Club,
American Expat Wives club,
Expat women group, Polo Club,
Thai Royal Police Recreational
Club, Pattaya Yachting Clubม
Rotary & Lion Club, and more
❑ Chamber of Commerce Possible data from 30 plus
Chamber of Commerce ❑ Luxury Corporate
BMW , MB Pendulum Watches,
Paragon VIP Suite, Banking VIPs
and more
❑ International School
ISB, Harrow, Shrewsbury,
Ruamrudee, Bangkok Pattaya,
NIST
❑ Industrials
Amata Group, WHA Group,
Eastern Seaboard Industrial
Chairman committee
❑ Residential Zones High-end residentials areas,
Nichada Thani, Harrow
❑ Expat Town Targeted Expat areas
❑ Institution
Sasin, NIDA
❑ Insurance Cigna, Allianz AiA, Euro center,
Asia Assist and other
international insurers
❑ Corporate Bank Citibank, AMEX, KTC, SCB,
K Bank, BBL, Krungsri, TTB
❑ Associations Business groups and Tourism
Associations for Medical tourism
opportunities
❑ Regional Network for
Business Development
Setting up a referral system
through local and regional doctors
and hospital group for Corporate
business
❑ Airlines
Singapore Airlines, TG, Bangkok
Airways, Malaysia Airlines, Japan
Airlines, Emirates, and a few
private jet companies
❑ Media
Channel News Asia, Prestige,
FCCT, Outpost Magazine, Expat
Focus, Chamber magazines and
online editorials
❑ Traditional Media Channels Print and direct distribution
channel at selected locations

8. An Oasis of
Healing
Possible Channels
• Online (SEO/SEM), social media, and blogger
• Broker/Medical Tourism Agents (Multiple regions based on networks)
• Independent Opinion Leaders (Chamber Executive Directors)
• Brand Ambassadors
• Corporate Networks and Partnerships
• Traditional Media (Direct distribution of newsletters or brochures)
• Medical Association
• Events, Fam-Trip and roadshows
• Medical Referrals (local/ regional doctor and hospital network)
• Patient Educational Campaign - Oasis School of Life (cancer education, preventive
care, plant-based nutrition diet, mind & body healing, geopathic energy healing, etc)

9. An Oasis of
Healing
The Promotional Mix
• Brand image and CSR campaigns guidance
• Active Instagram Updates
• Getting in-touch with wellness bloggers and industry opinion leader
• Corporate tie-ups with Luxury Brand for company functions.
• Appearance at Embassy events, Embassy staff retreat
• Sponsoring or bartering (prizes) during Chamber Events
• Packages for International School staff retreat or school focus group
• Local newspaper, expat focused magazines or wellness magazines write ups
• Active participation in annual events (Roadshows, local Fan Trip and media)

10. An Oasis of
Healing
Digital Outreach
• Blogs (health blogs)
• Twitter (active postings of promos, education and happenings)
• SEO (Search Engine Optimization for keyword hits eg. (Integrative / Functional
medicine)
• SEM (online banners or YouTube push ads with shorten clips of Miskawaan)
• Instagram (active updates of activities)
• Facebook (2 ways communication for queries and updates of specific promos)
• LinkedIn (executive and corporate platform for product awareness)
• Multilingual website for online support for specific target market

11. An Oasis of
Healing
From Concept To Action
• To use real time and real historic data to analyze trends and demands
• Focus on functional campaigns and packages (to be sent out through the available
database)
• Push for customers already familiar with the product (Active follow up of current
patients)
• Support repeat purchase policies or bonus packages for referral customers
• Create an intra-loyalty program with reciprocal benefits (with other Reciprocal
partners)
• Brand ambassador endorsements to emphasize trust by association

12. An Oasis of
Healing
Smart Referral Platform
• Build a strong web network of referral partners from around the world and also
through different channels
• Commission based referral system for Brand Ambassadors, Medical agents,
Doctors as referral partners
• Loyalty program from existing guest referrals with added value to both guest
and referred guest packages
• Vice-versa referrals to other medical institutions eg. Hospitals tie-ups for guest
request treatment or medical referrals