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Powersearching Google
Precision and Recall
(Library Jargon)
• Recall – Degree to which you got all of the
pages that would have been useful.
• Precision –How much of what you got was good
as opposed to junk.
Which one is more often a problem with Google?
The best place to hide a dead body is page
2 of Google search results.
- Unknown
Main Search Box
Books
Maps
News
Translate
Shopping…
Advanced Search
Filters
Display
Help
History
Doing a good search
• Think about the words you want to see on the page
you are looking for
• Singulars and plurals come out differently, but both
will be picked up in a search (usually)
• Word order matters (Brown bear vs. bear brown)
• Repetition matters
• Unsearched words (the, an, of, in, where, who, is,
etc…)
• Hyphen is itself or nothing (On-site=onsite or on-site)
The Great Goodini
• Use the “wildcard” to fill in a word you
don’t know.
– “An apple has * calories”
– “The US has * states”
– “Three * * see how they run”
Boole
What might happen if I say Eagles (not) Philadelphia?
And – Both
conditions
are present
Or- Either
condition
is present
Not – Remove if
this condition is
present
Advanced Search - Operators
Operators in Google
• And is automatic
• OR (must be caps) or “|” (ape OR chimpanzee)
• - (not) (tigers –baseball)
• “” phrases – (“ucr library”)
• Ranges .. (Fahrenheit 100..500)
• ~ synonyms (market research data ~grocery)
Advanced Search - Limiters
In box Search Limiters
• site: cheese site:www.usda.gov
• intitle: intitle:ecommerce payments
• allintitle: allintitle:ecommerce payments
• inurl : inurl:ucr library
• allinurl: allinurl:ucr library
• link: link:library.ucr.edu
• related: related:www.cnn.com
• filetype: cheese filetype:ppt
Extras from the Google Box:
• Calculator 5+2*2
• Define: define:ecommerce
• Stocks: msft
• Conversions
– Ounces in pounds (or grams)
– Dollars in Pounds
• Street maps 3401 Watkins Dr. 92507
• Directions seattle to portland (by train)
• Flight Info United 1200 or flight ont pdx
• Weather Weather 92507
• Time time London
• UPS/USPS 1Z750RIW0340346563
Movies and music
• Type in a movie name for local showing
– (or just type movies 92507)
• Type in an album or musician for
discography or album info (knowledge
graph)
Results
Cached
Similar
Time
Verbatim
Reading Level
Location preference
What if you get too much Junk?
• Remember the – and the “”
• Add more words to the box
– When words are added with OR # goes up
– When words are added with and # goes down
• Limit by domain or date range
Tips for narrowing
Google search results:
• widget parts 691,000
• “widget parts” 1070
• “widget parts” green 116
• “widget parts” green -china 89
Images
Search Tools
•Size
•Color
•Type
•Time
•Usage
vs
Advanced
•Terms
•Site / domain
•File type
Note: Copyright is fuzzy, ask again later…You may want to try flickr, Microsoft clipart
and UCR image databases where copyright is clearly noted. Or limit to .gov.
But Wait…There’s More
http://www.google.com/intl/en/about/products/
Google scholar
Google patents
Google books
Google Translate
Google Drive (docs etc)
Google correlate
Google flights
Google sites
Google fusion
Google Playground
Google Trends
Google Code
Google Groups
Google Mail
Google images
Google photos
Google Alerts
http://www.google.com/alerts
Monitor the
Web, for
changes
Google Maps and Google Local
• The one box philosophy brought to maps and yellow pages both.
If you like
this, you
will LOVE
Google
Earth
Google Scholar
• Find journal articles in a wide variety of topics
• Once again, the single box
• Remember to turn on your proxy or VPN if
you are not on campus
• Click on the UC-eLinks link to get to the
article (if The Libraries license it)
http://scholar.google.com/
Google Books
• The full text has been scanned or otherwise
added from 1000’s of books.
• Search the full text
• Look at up to many of the pages (preview)
• If you like what you see check in Scotty
– “find this book in a library”
– Melvyl / Scotty
What Google Can’t Do
• Provide you with copyrighted material which
we haven’t licensed for you
• Search every database on the internet
– The “Deep Web” or “Invisible Web”
– The special subject databases we have licensed
at UCR
– Sometimes you have to be more general, just to
get to the doorstep of the right database.
Want More?
library.ucr.edu/go/oreilly

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Powersearching Google

  • 2. Precision and Recall (Library Jargon) • Recall – Degree to which you got all of the pages that would have been useful. • Precision –How much of what you got was good as opposed to junk. Which one is more often a problem with Google?
  • 3. The best place to hide a dead body is page 2 of Google search results. - Unknown
  • 5. Doing a good search • Think about the words you want to see on the page you are looking for • Singulars and plurals come out differently, but both will be picked up in a search (usually) • Word order matters (Brown bear vs. bear brown) • Repetition matters • Unsearched words (the, an, of, in, where, who, is, etc…) • Hyphen is itself or nothing (On-site=onsite or on-site)
  • 6. The Great Goodini • Use the “wildcard” to fill in a word you don’t know. – “An apple has * calories” – “The US has * states” – “Three * * see how they run”
  • 7. Boole What might happen if I say Eagles (not) Philadelphia? And – Both conditions are present Or- Either condition is present Not – Remove if this condition is present
  • 8. Advanced Search - Operators
  • 9. Operators in Google • And is automatic • OR (must be caps) or “|” (ape OR chimpanzee) • - (not) (tigers –baseball) • “” phrases – (“ucr library”) • Ranges .. (Fahrenheit 100..500) • ~ synonyms (market research data ~grocery)
  • 10. Advanced Search - Limiters
  • 11. In box Search Limiters • site: cheese site:www.usda.gov • intitle: intitle:ecommerce payments • allintitle: allintitle:ecommerce payments • inurl : inurl:ucr library • allinurl: allinurl:ucr library • link: link:library.ucr.edu • related: related:www.cnn.com • filetype: cheese filetype:ppt
  • 12. Extras from the Google Box: • Calculator 5+2*2 • Define: define:ecommerce • Stocks: msft • Conversions – Ounces in pounds (or grams) – Dollars in Pounds • Street maps 3401 Watkins Dr. 92507 • Directions seattle to portland (by train) • Flight Info United 1200 or flight ont pdx • Weather Weather 92507 • Time time London • UPS/USPS 1Z750RIW0340346563
  • 13. Movies and music • Type in a movie name for local showing – (or just type movies 92507) • Type in an album or musician for discography or album info (knowledge graph)
  • 15. What if you get too much Junk? • Remember the – and the “” • Add more words to the box – When words are added with OR # goes up – When words are added with and # goes down • Limit by domain or date range
  • 16. Tips for narrowing Google search results: • widget parts 691,000 • “widget parts” 1070 • “widget parts” green 116 • “widget parts” green -china 89
  • 17. Images Search Tools •Size •Color •Type •Time •Usage vs Advanced •Terms •Site / domain •File type Note: Copyright is fuzzy, ask again later…You may want to try flickr, Microsoft clipart and UCR image databases where copyright is clearly noted. Or limit to .gov.
  • 18. But Wait…There’s More http://www.google.com/intl/en/about/products/ Google scholar Google patents Google books Google Translate Google Drive (docs etc) Google correlate Google flights Google sites Google fusion Google Playground Google Trends Google Code Google Groups Google Mail Google images Google photos
  • 20. Google Maps and Google Local • The one box philosophy brought to maps and yellow pages both. If you like this, you will LOVE Google Earth
  • 21. Google Scholar • Find journal articles in a wide variety of topics • Once again, the single box • Remember to turn on your proxy or VPN if you are not on campus • Click on the UC-eLinks link to get to the article (if The Libraries license it) http://scholar.google.com/
  • 22. Google Books • The full text has been scanned or otherwise added from 1000’s of books. • Search the full text • Look at up to many of the pages (preview) • If you like what you see check in Scotty – “find this book in a library” – Melvyl / Scotty
  • 23. What Google Can’t Do • Provide you with copyrighted material which we haven’t licensed for you • Search every database on the internet – The “Deep Web” or “Invisible Web” – The special subject databases we have licensed at UCR – Sometimes you have to be more general, just to get to the doorstep of the right database.

Editor's Notes

  1. Google U Rae Montgomery, University of Minnesota Extension Service, rae@umn.edu November 2004 1 and ½ hour hands-on workshop about Google’s Search Features. Participants will learn to search Google efficiently.
  2. Top Links Click on each top link as you explain it. Search the web The "I'm Feeling LuckyTM" button automatically takes you to the first web page returned for your query. Images: The most comprehensive image search on the web. Groups: (Usenet discussion archive) News: Search and browse 4,500 news sources updated continuously. Froogle: Search only for products that are for sale. 5 min hands on. Try it. Enter a search term and try it on a web, images, groups, news, and froogle searches.
  3. Demo these as you go through them. Than 5 minutes hands-on. Google supports several advanced operators, which are query words that have special meaning to Google. Typically these operators modify the search in some way, or even tell Google to do a totally different type of search. link: The query [link:] will list webpages that have links to the specified webpage. For instance, [link:www.google.com] will list webpages that have links pointing to the Google homepage. Note there can be no space between the "link:" and the web page url. The query [related:] will list web pages that are "similar" to a specified web page. For instance, [related:www.google.com] will list web pages that are similar to the Google homepage. Note there can be no space between the "related:" and the web page url. define: The query [define:] will provide a definition of the words you enter after it, gathered from various online sources. The definition will be for the entire phrase entered (i.e., it will include all the words in the exact order you typed them). stocks: If you begin a query with the [stocks:] operator, Google will treat the rest of the query terms as stock ticker symbols, and will link to a page showing stock information for those symbols. For instance, [stocks: intc yhoo] will show information about Intel and Yahoo. (Note you must type the ticker symbols, not the company name.) site: If you include [site:] in your query, Google will restrict the results to those websites in the given domain. For instance, [help site:www.google.com] will find pages about help within www.google.com. [help site:com] will find pages about help within .com urls. Note there can be no space between the "site:" and the domain. allintitle: If you start a query with [allintitle:], Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: google search] will return only documents that have both "google" and "search" in the title.
  4. Demo a couple. 5 minutes hands-on.
  5. 5 minutes hands-on after slide to try their own searches. Finding information on the internet is easy, but finding what you’re looking for can sometimes be a challenge. All search engines offer a clickable Help area that offers tips on searching. Some tips that are especially helpful: Choose keywords carefully. WIDGET PARTS are the words we have chosen for this example. Google will search for websites that contain the words WIDGET and PARTS, but the words may not be together on the website. Put quotes around a phrase. In this example Google will find only sites that have “WIDGET PARTS” as a phrase. Add keywords to narrow the search. In this example we added GREEN to limit the search to sites that listed GREEN WIDGET PARTS. Exclude words. The minus sign (meaning NOT) in front of a word can be used to exclude sites with that word. For example, NOT CHINA By narrowing the search, we have fewer results to look at. But that can be better than looking at too many results!