We are all familiar with the “Karen phenomenon,” a widespread meme on social media. Well, believe it or not, learning and insights can come from anywhere, and even Karens can teach us something about successful brand building.
12. 1. Does your brand have distinctive brand assets?
13. 1. Does your brand have distinctive brand assets?
2. Do these assets act as gateways to a clear set of
associations?
14. 1. Does your brand have distinctive brand assets?
2. Do these assets act as gateways to a clear set of
associations?
3. Do these associations elicit a strong (positive)
emotional response?
15. p.s.: I apologize if your real name is Karen.
Obviously, this post isn’t about you