Marketing professionals can potentially come up with many solutions to challenges based on their knowledge, experience, available data, mental biases, culture, and agenda. However, focusing too much on potential solutions without understanding the problem can waste time and resources. The best approach is to fully understand the challenge through research and stakeholder input before developing solutions.

1. On Our Ability To Solve Marketing Problems
- Potential Solutions To Any Given Marketing Challenge -
# of solutions a marketing professional will come up with based on his knowledge and experience, the data he has
access to, his mental and cultural biaises or his professional agenda