百度100度社区活动运营三要素(新版)

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tylerchang

需求 ,[object Object],结合产品特性，策划活动主题结合重大事件，分析活动形式人以类聚，物以群分百度贴吧 —— 阳谷吧 “ 珍惜绿色 , 爱我家园”活动百度知道——小桔灯百万图书捐赠活动百度空间——《百读》杂志 “圣诞狂欢，相聚百度”征文活动抓住热点，寻求共鸣百度贴吧——蜗居吧 “看蜗居，写剧评”活动（结合热播剧，线上分享类）百度贴吧——河南大学吧 512 一周年纪念活动（结合重大事件，线下行动类）

价值 ,[object Object],百度价值社会价值自我价值体现百度产品特色体现百度用户群体特点体现百度企业公民形象 …… 通过助学等公益活动，体现网友关爱他人、服务社会的奉献精神。通过征文等互动活动，创造更多有价值的内容，将人脑中的智慧凝结在互联网上。 …… 培养自身组织和沟通能力，施展自身才华。开拓视野，结交朋友，拓展人脉关系。体验成功运作一个活动的成就感，感受前人不曾有过的经历。 ……

影响力让活动被更多人知道联系媒体关注联系活动当地媒体关注。尤其对于公益活动，往往是媒体关注和报道的焦点。邀约网友参与变被动为主动，不过分依靠推广位，而是利用人脉资源，通过口口相传的形式吸引更多人参加活动。注重自我包装注重活动包装与反馈，形成体验式总结、图文和视频报道等素材在贴吧发布或在有关网站自我推荐。寻求传播资源申请活动时，提出活动传播需求，由百度 ·100 度安排专人在站内外负责宣传活动，扩大影响。

一个成功活动的判断标准一个成功活动的评价标准是什么？符合网友的需求 + 实现价值的三盈 + 具备一定的影响力

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