Essay On Corporate Social Responsibility

Essay on Corporate Social Responsibility
According to the Business Wire (2011), corporate social responsibility refers to organizations
embracing responsibility for their actions and participating in activities that bring positive impacts to
the environment, in which they operate, the consumers, employees, communities, general members
of the public and all the stake holders. It involves proactively promoting the public stakeholder
interests, and eliminating any practices that may harm the public. The decision maker puts into
consideration the impact of the organization activities to the people, the environment and their
profits. Businesses have to act ethically to gain positive public image.
The Coca–Cola is an incorporated company which manufactures, markets, and retails,...show more
content...
Technological advancement has also influenced the operations of this non alcoholic beverage
manufacturer. This has been reflected in the communication across the global market. Advertising
has been globalised. This has been enabled by the internet use and global mass media channels like
the MTV. While dealing with all this, the company has had to put in place measures in their decision
making that promote the interests and welfare of the global public.
The more the number of countries it interacts with, the more the need for Corporate Social
responsibility. If the Coca Cola Company is to survive and succeed in the long run in such a
global market it has to secure some goodwill from the global public where it operates. This is
earned by participating in some corporate social responsibility activities which promote the welfare
of this public. Corporate image is important; it determines how the general public relates and
behaves toward a corporate organization. Operating in the global markets means identifying with the
values, norms and culture of different nations. This makes a brand to be accepted and embraced
locally in each of these countries
Lately there have been changes in the global public attitudes on health and life–style. People are
becoming keen on leading healthy lifestyles. The global consumers have shown concern for the
health issues related to consumption of carbonated drinks. This has made soft drink manufacturers to
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Essay On Corporate Social Responsibility
Introduction:
Social responsibility has been always a point of discussion for entrepreneurs, nevertheless, not till
recently have there been debates on its importance. This paper will be discussing the effect of
corporate social responsibility on the financial performance of a company. This report first addresses
the methodology used in searching for relevant resources in the first section of the report, section
two summarizes the research while critically analyzing the sources used to answer this paper and the
final section will be the conclusion.
Methodology of Search:
For this report a systematic approach has been used in researching the research question trying to
find all possible relevant information and data through secondary...show more content...
Ross, D. (2017)
Impact of CSR on stakeholders of a business
New model introduced to deal with the issue discussed.
Santoso, A. and Feliana, Y. (2014)
Effect of CSR on financial performance in the Indonesian stock exchange
Even the financial industry requires CSR in order to increase financial performance
Singh, A. (2011)
Main challenges for CSR
Brief on the main issues and challenges of CSR
Shang, J (2013)
Negative effect of CSR
A study on the negative impact of CSR on both firms and consumers supported with research and
evidence.
After carefully examining different theories and case studies on the relation between corporate social
responsibility and financial performance, evaluating and critically analyzing the topic was possible.
Even though social issues have been questioned for years, yet only recently have it become a main
issue that is usually addressed by companies and corporations (Ahen and Zetting, 2015). An
increased demand in research on CSR has shown that some companies have reacted to this matter by
investing more in corporate social responsibility as it increases competitive advantage (Crane and
Glozer, 2016). CSR can be used as an aggressive business strategy and an efficient marketing tool in
order to design and sustain a competitive advantage over competitors (Crane and Glozer, 2016).
Corporations understood that in order to be able to function profitably and be competitive in a very
competitive market they must

Corporate Social Responsibility Essay
Introduction
This paper will discuss what major corporations doing with regard to corporate social responsibility.
It will then investigate thoroughly five five major corporations which are leaders in community
outreach and involvement: General Electric, DuPont, Motorola, ExxonMobil and Microsoft.
Many large corporations are taking corporate social responsibility into account and making it a part
of their everyday routine. Various companies have modified their ways of conducting day–to–day
business routines and manufacturing processes in an effort to reduce their carbon footprint and help
maintain sustainability. Companies are encouraging employees to volunteer and make a difference
in surrounding communities. In this way they are...show more content...
Motorola's Environmental Footprint
Sustainability
Motorola is also contributing to corporate responsibility in several ways. Motorola contributes to the
effort of reducing climate change by minimizing energy consumption for building and equipment
operations. Motorola conserves energy by efficiently transporting employees and products. One of
the greatest impacts of Motorola is the reduced energy consumed when people use their products,
which will help maintain sustainability by reducing energy consumption. They also contribute by
ensuring that the activities of suppliers who make Motorola products not disregard the environment.
Motorola has a supplier code of conduct which enforces that suppliers do the right thing and work
toward continuous improvement. Motorola aims to reduce the environmental footprint of their
products by finding ways to reduce impact at each stage of the lifecycle – design, manufacture,
distribution, use and end–of–life. Sustainability plays a major role in Motorola's day–to–day
business activities.
Motorola follows these environmentally–conscious design principles:
Use environmentally–preferred materials
Increase the amount of recycled materials
Improve energy efficiency
Reduce product packaging
Increase the recyclability of our products
Go above and beyond compliance
Connecting the Unconnected
Motorola helps benefit communities and local economies by connecting the unconnected with
products

Essay on Corporate Social Responsibility CSR
Corporate social responsibility 'Corporate social responsibility' (CSR) means that the firm has
wider responsibilities in relation to objectives and people apart from the owners or shareholders
(Beal and Goyen 2005). These responsibilities are achieved when the firm adapts all of its practices
to ensure that it operates in ways that meet, or exceed, the ethical, legal, commercial and public
expectations that society has of business. Objectives often associated with CSR include a
responsibility to manage natural assets sustainably and not to pollute by chemical discharge, smell,
noise, dust or other irritants; fair treatment of employees and ethical attitude towards clients. The
other people include employees, customers, suppliers,...show more content...
Positive CSR experiences build confidence and goodwill with stakeholders. Many organizations
have developed clear CSR efforts as strategic branding and management approach in achieving a
win–win outcome. пѓ Increase market share CSR can improve the company's reputation and
branding and this in turn improves the prospects for the company to be more effective to attract new
customers and increase market share. пѓ Improve the efficiency of the operation The efficiency of a
business is about productivity and effective use of resources. CSR can help to increase efficiency
through environment conservation and recycling initiatives, as part of Eco–efficiency strategy.
Positive management–employee relations are also crucial in bringing about good customer service,
productivity and product innovation. пѓ Access capital easily Access to capital enables a company
to grow and make timely investment. Companies with good CSR standing are likely able to secure
equity and debt capital with most ease. The growth emphasis in Socially Responsible Investment
(SRI) is a clear indication of likely future trends пѓ benefit from HR capital A company's human
and intellectual capital is one of its most valuable assets. Good workplace conditions and relations
can help a company to attract, keep and develop human capital, keeping operations and staff morale
high. Employees are more likely to be motivated, committed

Reflection On Corporate Social Responsibility
From the beginning of Fall semester BUAD 3111, I was not sure exactly which topic would
provide a key learning experience in this class. I must point out the fact that learning of the impact
of Corporate Social Responsibility (CSR) has and will affect me as I develop my career. Based on
the lectures and research to answer the discussion questions, I see the great importance CSR plays in
the business world. CSR demonstrates to both consumers and the media that a company takes an
interest in wider social issues that have no direct impact on profit margins. These issues may be
local, national or global, with a concern for the health and wellness of others. Nevertheless, to
provide additional insight as to the impact of a company's CSR policy, I will define CSR and
business ethic fundamentals, identify stakeholder's roles, discuss consumers as stakeholders'
information issues/responses and lastly, discuss the natural environment as a stakeholder. In my
attempt to further explain, CSR is a model for incorporating ethical business regulations into a
business model. This model provides companies a framework to embrace a responsibility towards
the employees, community, and the environment. In other words, their financial success or profit,
their contributions to a livable environment and their contribution to solving social problems. The
business contribution to a charity, cause or community can be a significant amount of charitable
funds, product donations or other ventures. For

Corporate Social Responsibility
Living Dangerously in Two Worlds In my paper I will be discussing the topics related to corporate
social responsibility. Corporate social responsibility (CSR, also called corporate responsibility,
corporate citizenship, and responsible business) is a concept whereby organizations consider the
interests of society by taking responsibility for the impact of their activities on customers, suppliers,
employees, shareholders, communities and other stakeholders, as well as the environment. This
obligation is seen to extend beyond the statutory obligation to comply with legislation and sees
organizations voluntarily taking further steps to improve the quality of life for employees and their
families as well as for the local community and...show more content...
Marks and Spencer is also active in this community through the building of a trade network with the
community – guaranteeing regular fair–trade purchases. Often alternative approaches to this are the
establishment of education facilities for adults, as well as HIV/AIDS education programmers. The
majority of these CSR projects are established in Africa. A more common approach of CSR is
through the giving of aid to local organizations and impoverished communities in developing
countries. Some organizations do not like this approach as it does not help build on the skills of the
local people, whereas community–based development generally leads to more sustainable
development. Some nations require CSR reporting, though agreement on meaningful measurements
of social and environmental performance is difficult. Many companies now produce externally
audited annual reports that cover Sustainable Development and CSR issues, but the reports vary
widely in format, style, and evaluation methodology. Critics dismiss these reports as lip service,
citing examples such as Enron 's yearly "Corporate Responsibility Annual Report" and tobacco
corporations ' social reports. Business Benefits The scale and nature of the benefits of CSR for an
organization can vary depending on the nature of the enterprise, and are difficult to quantify, though
there is a large body of literature exhorting business to

Organizations realize that it is important to attract highly skilled and qualified employees, because
these employees are a necessary component of the competitive advantage that organizations want to
achieve (Greening & Turban, 2000). Corporate Social Responsible actions of an organization can be
a manner to attract highly skilled and qualified employees, because prior research assumes that
organization's CSR activities comprise a legitimate and compelling way to attract them
(Bhattacharya et al., 2008).
Previous research on Corporate Social Responsibility focused mainly on stakeholder groups such as
consumers and investors. However, very little research has been carried out to the effects of
Corporate Social Responsibilities on...show more content...
They seek a person–organization fit. Although, the new generation only applies to a few, Professor
Roobeek (2010) emphasizes the importance of organization to take action on this matter.
Organizations should communicate their Corporate Social Responsibility actions to these new high
potentials. Only, before that can happen, it is important for organizations to know what potential
employees triggers in applying for a job, what their motivation is, which values they share and
whether or not these values match the companies values. In other words, is there a '
Person–Organization fit?
This Person–Organization fit is an important factor in the search for good employees.
The core of Person–Organization fit, is the 'right' fit between the values of individuals and values of
organizations. Prospective employees will prefer to work in organizations where the organizational
values are in line with their own values (Cable & Judge, 1994). Incorporating Corporate Social
Responsibility in job advertisements and in their communication may attract and motivate new high
potentials to apply to the job (Aiman–Smith, Bauer, & Cable, 2001). These Corporate Social
Responsibilities should be imbedded in their recruiting process and/or activities in their search for
new employees. This can be done for example, on the organization' job page, recruitment websites
and job advertisements.
Corporate Social

rm2,2014CSRAnalysisAssignmentSubmittedbyArunSareen:StudentNo.599078Leadership,EthicsandSocialRes
...show more content...
ditsconductedbybothinternalandexternalauditorstomonitorandevaluatetheworkingconditionsoftheirsuppliers.Th

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company's obligation to
be accountable to all of its stakeholder in all its operation and activities. Socially responsible
companies consider the full scope of their impact on communities and the environment when making
decisions, balancing the needs of stakeholder with their need to make profit. A company's
stakeholders are all those who are influenced by and can influence a company's decisions and action,
both locally and globally. Business stakeholders include(but are not limited to) employees, suppliers,
customer, community organizations, subsidiaries and affiliates, joint venture partners, local
neighborhoods, investors, shareholders(or a sole owner in case it is sole...show more content...
Some would argue that the only reason to take on social projects is for utilitarian reasons, such as
currying favor with the public or with government, or to improve market standing. Others, such as
the philosopher Michael E. Berumen, suggest that a business is property belonging to the owners,
not stakeholders, and that a business is not equivalent to a mini–state for the purpose of creating
social justice or carrying out social planning, and that the owners have the right to dispose of
their property as they see fit within the limits of morality, including for profit, social good, or
both. Proponents of CSR would suggest a number of reasons why self interested corporations,
seeking to solely to maximize profits are unable to advance the interests of society as a whole:
Corporations care little for the welfare of the workers, and given the opportunity will move
production to sweatshops in less well regulated countries. Unchecked, companies will squander
scarce resources. Companies do not pay the full costs of their impact. For example the costs of
cleaning pollution often fall on society in general. As a result profits of corporations are enhanced
at the expense of social or ecological welfare. Regulation is the best way to ensure that companies

Csr : Corporate Social Responsibility Essay
CSR stands for Corporate Social Responsibility and it is a concept with many definitions and
practices and also a buzzword in the media. In general, corporate social responsibility is the policies
and programs of business corporations which tend to benefit society while improving a corporation's
public image and profitability at the same time. The meaning of it is implemented in different
countries and companies differently.
Warren Buffet said that it takes 20 years to build a reputation and only 5 minutes to ruin it which
means he mentioned the activity of the corporations here. In accordance with Buffet's dialogue,
business should be responsible to the society, environment and towards a sustainable developed
planet. Many names are used to mention CSR such as socially responsible business, responsible
entrepreneurship, corporate citizenship, corporate accountability or corporate sustainability etc.
Corporate social responsibility is the continuing commitment by business companies to behave
ethically & contribute to economic development and simultaneously improve the standard of life and
quality of life of the workforce & their families, local communities and the society according to the
World Business Council. For example – Eradicating extreme poverty and hunger, facilitating primary
education, promoting gender equality and empowering women, reducing child mortality, making
policies for the improvement of maternal health, HIV/ AIDS, Malaria & other fatal diseases, ensuring

CORPORATE SOCIAL RESPONSIBILITY AND GLOBALISATION
INTRODUCTION
Corporate social responsibility (CSR) can be defined as the opportunities that the public has of
organizations at a specified point (Carroll and Buchholtz 2003, p. 36). The view of corporate social
responsibility says that organizations have principled and generous responsibilities in order to earn
good return for investors by obeying the law appropriately. Corporate social responsibility produces
an organized context how to improve and maintain the relationship between the two dynamic
individuals such as "business and community". However proprietors and managers of organizations
have involved in various activities that we currently consider CSR as practical creation to...show
more content...
But 'polyani'(1994) says that mutual influence has been existing between globalization and CSR. So
Polanyi (1944) said that the contemporary state can established in combination through mobilizing
the marketplace. Actually the various changes have been empowered according to the
government policies. In order to safeguard the frugality of the market against the negative aspect
in public a process called "double movement" was raised. However, based on the new ideology we
can also apply this concept to create a new competitive environment based on different strategical
approaches. Although, subsequently Ruggie (2003), says nowadays part of the community is
analyzed by various system of government like IMF and various other (MNCs). In one context
globalization provides companies the part of the standard, where it is linked to business social
responsibility from one point; this says that the corporate social behavior is responsible to overcome
the various hurdles in reaction to the new role.
The Corporate Social Responsibility (CSR) practice has been improved in significant manner from
the past traditions. Though, as an alternative of representing a fundamental shift from destructive
practices, the various MNCs has been restricting the exposure towards only short term gains
regarding their profits only (Harvey, 2009). When it comes to

Social responsibility is an idea that has been of concern to mankind for many years. Over the last
two decades, however, it has become of increasing concern to the business world. This has resulted
in growing interaction between governments, businesses and society as a whole. In the past,
businesses primarily concerned themselves with the economic results of their decisions. "Today,
however, businesses must also reflect on the legal, ethical, moral and social consequences of their
decisions" (Anderson 15). This paper will discuss the concept of corporate social responsibility. It
will give the definition of the phrase, and identify some of the global factors that necessitate
corporate social responsibility. It will discuss the importance of corporations setting up corporate
social responsibility projects, and the impact these have on society. Social corporate responsibility
and the maintenance of high ethical standards is not an option but an obligation for all business.
Corporate social responsibility is no longer defined by how much money a company contributes to
charity, but by its overall involvement in activities that improve the quality of people's lives.
Corporate Responsibility has come up as a significant subject matter in the international business
community and is progressively becoming a mainstream activity. There is mounting recognition of
the momentous effect the activities of the private sector have on the workforce, clientele, the society,
the

Assessment 2: Research Project/Essay Business Ethics, Corporate Social Responsibility, &
Globalisation, within the Global Electronics Industry Presented to: Dr Gustavo Guzman 7112IBA
Globalisation & Corporate Social Responsibility, G01_2.13A, Griffith Business School, Gold
Coast Campus Prepared by Kevin Vohra 2746020 Word Count = October
–29–2011
INTRODUCTION The global electronics industry comprises of many partners that make up a
complex international supply chain. Due to globalisation, TNCs have set up subsidiaries that operate
in under developed foreign countries like Asia. They operate in the areas of manufacturing of
components for computers, assembly, contractors, suppliers, software, technical...show more
content...
The 3 main issues reviewed include, (1) social issues such as; gender inequalities, discrimination
based on colour, healthy working conditions. (2) Environmental issues consist of the following;
green house gases, pollution, product materials, recycling. (3) Economic issues; tax havens, e–waste,
and trading zones ETZ. SOCIAL Social issues in the electronics sector involve issues such as woman
rights. Many countries in Asia (Thailand, China, Philippines, and Malaysia), gender inequalities
exist and women have less rights then men. As stated by Adler, Anecdotal evidence suggests that
gender–based employment discrimination is common in Thailand, as elsewhere in much of east and
South–East Asia. Keys mentions that traditionally, Thai society has been quite patriarchal in
character, with women expected to play a subordinate role (Thailand, 1996). Women are increasingly
being exploited in the manufacturing phases of circuit boards for computers. They are discriminated
based on gender, cast, ethnicity, political affiliation and age. In

Corporate Social Responsibilities Essay
On September 13, 1970, Milton Friedman wrote and article, Social Responsibility of Business is
to Increase its Profits. One of Milton's theories suggested that the only legitimate incentive for a
corporation to exist is to maximize its profits with its shareholders. As companies progress over
time, so does the reason for the company existence. "What makes a stake holder?" Isabel Hilton
(GE Stakeholders 2009) "What makes a stake holder? If you take a broad view of business then
almost anyone who is affect by the operation of the business is a stakeholder. There's a narrow view,
which is about shareholding, profit, and profit line. But there's a much wider view, which is all the
other activities, all the other impacts that business can...show more content...
Many consumers are now looking into companies who promote organization that are socially and
environmentally responsible. "It may well be in the long run interest of a corporation that is a major
employer in a small community to devote resources to providing amenities to that community or to
improving its government. That may make it easier to attract desirable employees..." (Friedman,
Milton 1970)
Corporate social responsibility is an ideology where a company and/or organization(s) have to act
upon an obligation that will help to benefit communities, society, and environment around them.
Numerous of corporation created a section or division to help the relationship between businesses
and society. To demonstrate how corporate social responsibilities are divided based on strength
and concerns from the past to the future, consider General Electrics (GE). General Electrics, "GE
(NYSE: GE) is a diversified infrastructure, finance and media company taking on the world's
toughest challenges. From aircraft engines and power generation to financial services, medical
imaging, and television programming, GE operates in more than 100 countries and employs about
300,000 people worldwide. For more information, visit the company's Web site at www.ge.com."
(Business Wired 2009) GE is located in the United States and their industry sector is capital goods.
General Electric is one of the largest publicly owned and operated companies in the world.

Corporate social responsibility (CSR), has been the centre of debate since the last decade, with the
increase in technology and globalization, company policies have come under a lot of scrutiny.
Although this issue is not relatively new but with the hype of increasing media coverage and in the
wake of high profile corporate scandals (Enron, WorldCom) the emphasis has mounted (Huczynski
and Buchanan, 2013). Organizations play a vital and ever so increasing role in the lives of people,
other organizations and the wider community in general (Mullins, 2013). Hence it is the
responsibility of these organizations to act in such a manner that accommodates the wider society. In
1970, economist Milton Friedman once argued "the business of business...show more content...
Although it is still contested whether organization have a social responsibility beyond making profit,
but there seems to be increasing internal and external pressures on companies to satisfy wider
societal goals (Aguilera et al, 2007). It is long understood that a strong company reputation and
imagine is a significant factor that determine the success or failure of organizations, however CSR
has only just recently been acknowledges as an important factor that contributes to corporate
reputation. A strong corporate reputation no doubt contributes to competitive advantage but
stakeholders are being skeptical about firms intentions in engaging in CSR activities, some might
perceive it as a worthy cause while other are beginning to wonder whether the CSR is genuinely
altruistic or is it just another marketing ploy for companies own self–interest (Arendt and brettel,
2010).
Companies are involved in various scandal, which leads to a negative company imagine and
decreases the value of company shares, this is inconsistent with the company goals to making profit,
in order to reflect a more positive image and to strengthen their reputation as "responsible corporate
citizens" they engage in corporate social responsibility activities (Huczynski and Buchanan, 2013).
This might not always

Chapter I: Introduction
1.1 Background
Corporate social responsibility according to Henderson (2001) can be defined as the commitment of
organizations to help society by improving working and living conditions of employees, their
families, and the community as a whole.
The use of CSR as a discipline has its foundation on past centuries, when some kind of social
awareness was practiced by companies at the time, nevertheless most authors concur that from the
1960's onwards, the developmental pace of the subject increase considerably and it became the
real basis in which CSR stands in current times, each of the last five decades has played an
important role for the discipline, especially the 1990's decade when general social...show more
content...
The correct establishment of these responsible guidelines would probably enrich the relationships
that the corporation holds with stakeholders and any other entity that is affected by their operations.
However, it is also important to understand the effects that social responsibility actions have on the
purchase intention of consumers.
Several researches have explored the connection between CSR and purchase intention. Creyer and
Ross (1997) found that the ethical behaviour of companies in considered by consumers during
purchase decision. Mohr et al. (2001) also supported this assumption and suggested that there is a
'substantial market segment' paying attention to companies' CSR practices. Aresearch developed by
Prabu et al. (2005) obtained similar findings and added that Social Responsibility has as well a
positive effect on corporate identity.
1.2 Research Aim and Objectives
Once a brief overview of the CSR discipline as well as its main benefits for consumers and
organizations have been stated, it becomes clearer and relevant to state the Aim and main objectives
of this academic investigation.
1.2.1Aim statement:
The Aim of this research is to establish the influence that the

Corporate social responsibility is becoming a key initiative and an essential tool in the growth of
multinational corporations and the development of third world countries throughout the globe. The
two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and
implementing corporate social responsibility need to be overcome before effective changes can be
made.
Definitions of corporate social responsibility can be somewhat varied depending on the perception
and perspective an individual or group has towards the situation; the definition has also varied
through time. In general terms, Manakkalathll & Rudolf (1995) define corporate social
responsibility (CSR) as "the duty of organisations to...show more content...
"CSR is now intertwined with international development and the related goals of poverty alleviation
and sustainability," (Blowfield, 2005). There are many benefits for a company who develops a high
CSR profile. Although the costs of implementing a CSR strategy can be high, the overall outcome
can prove most beneficial for both the bottom line and reputation of the company; as well as the
development of third world countries and as stated above, the alleviation of poverty.
The Body Shop is an example of an organisation that is highly successful due to their deep
commitment to social responsibility and environmental change. The core values that drive their
business include being: against animal testing, supporting community trade, activating self esteem,
defending human rights, and protecting our planet. The Body Shop thrives off these beliefs, and in
staying true to themselves and the positive development of our world, they have become one of the
most respected, internationally successful, socially responsible organisations in the world. Company
CEO Jean Paul Agon states that "their values have been upheld for over thirty years...and they will
continue to be nurtured for the benefit of all," (The Body Shop Values CSR Report 2007).

Corporate Social Responsibility ( Csr ) Essay
Abstract:
Corporate Social Responsibility (CSR), a concept that has been around for well over 50 years, has
become prominent again recently. Peter Utting (2005) notes that an increasing number of
transnational corporations (TNCs) and large domestic companies, supported by business and
industry associations, are adopting a variety of so–called voluntary CSR initiatives that incorporate,
for example, 'codes of conduct; measures to improve environmental management systems and
occupational health and safety; company 'triple bottom line' reporting on financial, social, and
environmental aspects; participation in certification and labeling schemes; dialogue with
stakeholders and partnerships with NGOs and UN agencies; and increased support for community
development projects and programes'. The revival of CSR is reflected also in its recent
prominence in public debate. CSR has also generated a very extensive literature in recent times. For
example, a search on Google Scholar for the phrase 'corporate social responsibility' produced 12,500
citations. A more general search of the internet on Google for the phrase 'corporate social
responsibility' produced 12,900,000 results. A general search for the phrase 'corporate social
responsibility' on Australian sites produced 97,800 hits. This research paper is a conceptual paper
regarding CSR consists the introduction, historical background of CSR, arguments in favour and
against CSR also consisting the impact of CSR on performance of

Many people believe that they have a social responsibility to take care of their community and the
people within that community. The community can expand from local and regional to national and
international in scope. Social responsibility in not limited to individuals, but many businesses and
organization have joined the call for social responsibility. Corporate Social Responsibility, CSR, is
when business and corporations make this a priority in their operations. Two questions come to
mind, why a company needs to practice CSR and how can they do it?
To address why companies need to practice CSR, Liu and Liu in their article, "Implementing
Corporate External Social Responsibilities Strategies Through, Organizational Design and...show
more content...
79). Customers may purchase from a company based on a corporation's CSR. As the external
stakeholders respond positively to CSR, a company will see it as "a strategic tool to win" (Liu and
Liu, p. 79). The CSR can provide a competitive edge in the open market.
As the pressure to meet the customers' expectations, a company's commitment to CSR may change.
Liu and Liu state that Multinational corporations, like Starbucks, Shell Oil, and Nike, have felt the
external pressure to act more socially responsible. The negative campaigns brought against them,
compelled them to change their global image. (2009, p. 80). Although these corporations practiced
CSR, the extent of their commitment changed due to external stakeholders' perceptions. .
These changes due to increased external stakeholders pressure has also brought into question the
motivation for these changes. The changes made to satisfy just the external pressure are
unacceptable. Liu and Liu note, "Some critics complain that these companies lack sincerity and only
pay lip–service to the concept" (2009, p. 80). To combat the usage of CSR to meet the needs of the
shareholders, and not the stakeholders, companies should publish CSR reports, detailing their CSR
involvement in their communities (Liu and Liu, p. 79).
To address how a company can develop a CSR, in "Demystifying Corporate Responsibility,"
McKnight presents a method to make CSR easier for companies. A CSR need not be expensive or

Essay about Corporate Social Responsibility Plan
RUNNING HEADER: Corporate Social Responsibility Plan
Corporate Social Responsibility Plan
CM225–23
MEMORANDUM
Thank you for allowing a platform for me to provide evidence as to why the implementation of a
Corporate Social Responsibility Plan would be beneficial to Geometric. The information that
follows provides information and examples of CSR plans. There is evidence to support the cost
effectiveness of these plans.
If you have any questions or concerns about any of the information provided, I would be happy to
address these at your convenience. .
Adopting a strategic Corporate Social Responsibility plan provides a business opportunities and
possibilities for business growth, attracting employees and maintaining employee...show more
content...
Coca–Cola has a commitment goal to "Create a culture where diversity is valued, every employee
is a respected member of the team, and our workforce is a reflection of the communities in which we
operate" Companies must make a commitment towards giving back to employees to ensure the
viability and profitability of the business. Adopting a Corporate Social Responsibility plan will make
any company more profitable. Implementing a CSR must start with becoming aware of the concept
and what it means to be socially responsible to employees. This will form a solid foundation for
understanding and developing a CRS plan dedicated to employee development.
Companies that offer training and career development, become an organization with employees that
are more capable and willing to accept responsibility and control over the role they play as a part of
the company's success. Well–trained employees often need less supervision, leaving management
more time to focus on other vital areas of the business. Additionally, a well–trained employee more
often that not has a higher level of efficiency, and is prone to be more dedicated and have a vested
interest in the growth and profitability of the organization. CSR will reduce costs and raise
shareholder value by reducing turnover and creating a more marketable staff.
There are many advantages that will offset any expense incurred by implementing

Essay On Corporate Social Responsibility

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