- Founded in 1924 in Germany- Now a worldwide company- Highly recognized Products: - Shoes - Athletic Equipment - Clothing
TargetAudience:o Young athleteso Ages 13-21o Male/Femaleo Middle School, High School, and College
Appealing to the Younger Athletes… Out of the ordinary productsBright, Colorful, New!Up-tempo commercialsModernized background music with flowUsing Superstar icons in marketing products
Soccer Basketball• David Beckham • Derrick Rose• Lionel Messi • Kevin Garnett Football • Robert Griffin III Superstar Icons
Social MediaSocial media is a greatway to reach out to the • Over 13 million likes onaudience and promote their Facebook pagenew products and • Millions of followers onchanges in the company. their multiple TwitterAlso a great way for pagesfeedback. With thesethree sources, Adidas canpost pictures, comments,and promotions.
Budget andStrategy Hire an agency at $250/hr. Get the marketing and plans done in two weeks and no more than 100 hours of work Make sure to update the three social media sites and monitor comments/feedback Invest in AdWords Total Cost = (Agency is $25,000 and $2,400 AdWord total at $28 CPC) is around $27,400
Tracking Progress……. ADIDAS will be able to track the progress of their digital marketing scheme through an increase in sales overall of their products and a greater amount of followers on social media sites.
The Race to Success • Put some money towards a plan and• Attracting the strategy that will target audience increase sales with the new • Record the progress outstanding to make sure the plan products works• Use superstar icons to promote the products• Use big social media outlets to gain attention and new consumers