Adv420finalpresentation-Trystin Scott

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Adidas Full Digital Marketing Strategy

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Adv420finalpresentation-Trystin Scott

  1. 1. Digital Marketing StrategyBy: Trystin Scott
  2. 2. - Founded in 1924 in Germany- Now a worldwide company- Highly recognized Products: - Shoes - Athletic Equipment - Clothing
  3. 3. TargetAudience:o Young athleteso Ages 13-21o Male/Femaleo Middle School, High School, and College
  4. 4. Appealing to the Younger Athletes… Out of the ordinary productsBright, Colorful, New!Up-tempo commercialsModernized background music with flowUsing Superstar icons in marketing products
  5. 5. Soccer Basketball• David Beckham • Derrick Rose• Lionel Messi • Kevin Garnett Football • Robert Griffin III Superstar Icons
  6. 6. Social MediaSocial media is a greatway to reach out to the • Over 13 million likes onaudience and promote their Facebook pagenew products and • Millions of followers onchanges in the company. their multiple TwitterAlso a great way for pagesfeedback. With thesethree sources, Adidas canpost pictures, comments,and promotions.
  7. 7. ADIDAS CO. AdWords Sports AttireClothing Athletic Jerseys Adidas Facebook Equipment Adidas Shoes Twitter Cleats
  8. 8. Budget andStrategy Hire an agency at $250/hr. Get the marketing and plans done in two weeks and no more than 100 hours of work Make sure to update the three social media sites and monitor comments/feedback Invest in AdWords Total Cost = (Agency is $25,000 and $2,400 AdWord total at $28 CPC) is around $27,400
  9. 9. Tracking Progress……. ADIDAS will be able to track the progress of their digital marketing scheme through an increase in sales overall of their products and a greater amount of followers on social media sites.
  10. 10. The Race to Success • Put some money towards a plan and• Attracting the strategy that will target audience increase sales with the new • Record the progress outstanding to make sure the plan products works• Use superstar icons to promote the products• Use big social media outlets to gain attention and new consumers

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