Industry Perspective on Traceability - A Panel Discussion - Moderator: Mr. Glenn Fischer. Panelists Mr. Chuck Adami, President & CEO, Equity Cooperative Livestock Association; Mr. Jim Lovell, Cattle Procurement, Bartlett Cattle Company; Ms. Maureen Phelon, Manager, Dairy ID Programs, Holstein Association, USA; Dr. Myriah Johnson, Agricultural Economics Consultant, Noble Research Institute, from the 2018 NIAA Annual Conference, Livestock Traceability: Opportunities for Animal Agriculture, plus the Traceability and the Real World Interactive Workshop, April 10 - 12, Denver, CO, USA. More presentations at https://www.youtube.com/channel/UCeUDeS810OcOfuEYwj1oHKQ