4 MGT516Final Research Paper - Part 4Assignment Details A major requirement of this course is an individual paper applying some of the concepts covered during the course of the term. The student should focus on his/her chosen company to research that theme to observe how Strategic Management works in the real world. To cover the theory on the chosen company, students are asked to use any two journal, white papers, magazine or academic articles, found in your annotated bibliography, such as: · White paper. Intel Xeon processor family for servers with hyper-threading technology. www.intel.com · A META Group white paper. The right Intel platform for the right job: Making a sound choice between 64 and 128 bits. www.metagroup.com · Intel’s chip won’t be down forever. Business Week magazine. · Getting in Intel’s face. Business Week magazine. · Inside Intel. It’s moving at double time to head off competitors. Business Week magazine. To complete your research paper, carefully read this procedure and fill out the tables using relevant information from your one page proposed readings. 1. Future Market Needs · In Exhibit 1 enter the Name of the Firm and the Name of the Organization’s SBU (Strategic Business Unit) whose environment you want to segment. · In column 2 enter the Descriptions of Needs that are currently served by the organizational unit and number them in column 1. · When the list of the current needs is complete, write a brief Label (i.e., acronym) for each need in column 3.Exhibit 1. Future Environmental Needs Name of The Firm: ________________________________ SBU: ________________________________ (1) Number (2) Description of the Need (3) Label 2. Need-Technology Couples · At the top of Exhibit 2 transcribe the Number and the Label of the First Need. · In column 2, describe the Competing Technologies which you expect to serve the identified need during the period of 5-10 years from now. · In column 3, assign a Label to each Need-Technology couple. · In column 1, Number the couples. · If at any state of the strategic segmentation process you find that the number of alternatives exceeds the number of boxes provided in Exhibit 2, create Exhibits 2A, 2B, 2N as necessary. Exhibit 2. Need-Technology Couples Name of The Firm: ________________________________ Number and Label: ________________________________ (1) Need-Technology Number (2) Description of the Technologies (3) Need-Technology Label 3. Identification of Strategic Business Areas · A template example of the final tree which you will develop is shown in Exhibit 3. · Into the box at the top of Exhibit 3, transcribe from Exhibit 2, the Need Technology Label which you want to segment into SBAs. · Enter the names of Geographic Locations in which the need will exist during the next 5-10 years. · In boxes labeled Customer Types, enter the names of distinctive customer groups in each geographic location. · If at any state of the strategic se.

1. 4
MGT516Final Research Paper - Part 4Assignment Details
A major requirement of this course is an individual paper
applying some of the concepts covered during the course of the
term. The student should focus on his/her chosen company to
research that theme to observe how Strategic Management
works in the real world. To cover the theory on the chosen
company, students are asked to use any two journal, white
papers, magazine or academic articles, found in your annotated
bibliography, such as:
· White paper. Intel Xeon processor family for servers with
hyper-threading technology. www.intel.com
· A META Group white paper. The right Intel platform for the
right job: Making a sound choice between 64 and 128 bits.
www.metagroup.com
· Intel’s chip won’t be down forever. Business Week magazine.
· Getting in Intel’s face. Business Week magazine.
· Inside Intel. It’s moving at double time to head off
competitors. Business Week magazine.
To complete your research paper, carefully read this procedure
and fill out the tables using relevant information from your one
page proposed readings.
1. Future Market Needs
· In Exhibit 1 enter the Name of the Firm and the Name of the
Organization’s SBU (Strategic Business Unit) whose
environment you want to segment.

2. · In column 2 enter the Descriptions of Needs that are currently
served by the organizational unit and number them in column 1.
· When the list of the current needs is complete, write a brief
Label (i.e., acronym) for each need in column 3.Exhibit 1.
Future Environmental Needs
Name of The Firm:
________________________________
SBU:
________________________________
(1)
Number
(2)
Description of the Need
(3)
Label
2. Need-Technology Couples
· At the top of Exhibit 2 transcribe the Number and the Label of
the First Need.

3. · In column 2, describe the Competing Technologies which you
expect to serve the identified need during the period of 5-10
years from now.
· In column 3, assign a Label to each Need-Technology couple.
· In column 1, Number the couples.
· If at any state of the strategic segmentation process you find
that the number of alternatives exceeds the number of boxes
provided in Exhibit 2, create Exhibits 2A, 2B, 2N as necessary.
Exhibit 2. Need-Technology Couples
Name of The Firm:
________________________________
Number and Label:
________________________________
(1)
Need-Technology Number
(2)
Description of the Technologies
(3)
Need-Technology Label

4. 3. Identification of Strategic Business Areas
· A template example of the final tree which you will develop is
shown in Exhibit 3.
· Into the box at the top of Exhibit 3, transcribe from Exhibit 2,
the Need Technology Label which you want to segment into
SBAs.
· Enter the names of Geographic Locations in which the need
will exist during the next 5-10 years.
· In boxes labeled Customer Types, enter the names of
distinctive customer groups in each geographic location.
· If at any state of the strategic segmentation process you find
that the number of alternatives exceeds the number of boxes
provided in Exhibit 3, create Exhibits 3A, 3B, 3N as
necessary.Exhibit 3. Identification of SBAs
Need-Technology

5. Geographic Location

6. Customer Types
SBA Name & Number

7. Customer Types
SBA Name & Number

8. Note:
4. Final Paper
The Exhibits 1, 2 and 3 should be added to your Final Paper,
either as Part 6 or as an Appendix.
Students should choose areas in which they would like to
become more knowledgeable (or an industry in which the
student would like to obtain employment). Also, if possible,
students should include any relevant personal experiences, as
these will enrich the paper.
Recommendations:
For some good ideas of strategic management issues or themes
to include in your term paper, see:
a) Textbook
b) Syllabus
c) Cited articles in the last 5 years from major strategy journals
such as: Academy of Mangement Journal, Academy of
Management Review, Strategic Management Journal, Journal of
Management, Administrative Science Quarterly, and
Organization Studies AND
d) Check annual reports, industry reports and business press
magazines such as Fortune, WSJ, Business Week, etc.
To find information about the procedure and fill out the tables,

9. see:
e) Textbook - Appendix (SBA Segmentation Exercise)
Prepared: 4/2009
Review Date: 5/2016
Review Date:: 4/2010
5
MGT516: STRATEGIC MANAGEMENT AND ANALYSIS
Final Paper (Part 4 - Example)
Exhibit 1. Future Environmental Needs
Name of The Firm:
__ImComPerf, Inc_________________
SBU:
__Computing Architecture Division____
(1)
Number
(2)
Description of the Need

10. (3)
Label
1
Increase Computing / Communications Power and
Throughput (System Performance)
SP
Exhibit 2. Need-Technology Couples
Name of The Firm:
______ ImComPerf, Inc_____________
Number and Label:
_______1, SP __________________
(1)
Need-Technology Number
(2)
Description of the Technologies
(3)
Need-Technology Label
1

11. 2
3
Hyper – Threading
(execute tasks in parallel within each processor)
Netburst
(Increas bus speed and bandwidth)
High Performance 64 – bit Computing
(More memory and features for future applications)
HT
NB
BCExhibit 3. Identification of SBAs
Need-Technology

12. Geographic Location

13. Customer Types
SBA Name & Number

14. Customer Types
SBA Name & Number

15. PCs
= Lenovo Laptop-Style Personal Computer Makers
Ntwk
= Network Equipment Manufacturers
Touch Pads = iPad-like makersExhibit 4. Identification of SBAs
Need-Technology

16. Geographic Location

17. Customer Types
SBA Name & Number

18. Customer Types
SBA Name & Number

19. PCs
= Lenovo Laptop-Style Personal Computer Makers
Ntwk
= Network Equipment Manufacturers
Touch Pads = iPad-like makersExhibit 5. Identification of SBAs
Need-Technology

20. Geographic Location

21. Customer Types
SBA Name & Number

22. Customer Types
SBA Name & Number

23. PCs
= Lenovo Laptop-Style Personal Computer Makers
Ntwk
= Network Equipment Manufacturers
Touch Pads = iPad-like makers
HT 1
USA
China
Taiwan
PCs

24. HT1,1
Ntwk
HT1,2
Touch
Pads
HT1,3
PCs
HT1,7

25. Ntwk
HT1,8
Touch
Pads
HT1,9
Ntwk
HT1,5
Touch
Pads

26. HT1,6
PCs
HT1,4
NB 2
USA
China
Taiwan
PCs

27. NB2,1
Ntwk
NB2,2
Touch
Pads
NB2,3
PCs
NB2,7

28. Ntwk
NB2,8
Touch
Pads
NB2,9
Ntwk
NB2,5
Touch
Pads

29. NB2,6
PCs
NB2,4
BC 3
USA
China
Taiwan
PCs
BC3,1

30. Ntwk
BC3,2
Touch
Pads
BC3,3
PCs
BC3,7

31. Ntwk
BC3,8
Touch
Pads
BC3,9
Ntwk
BC3,5
Touch
Pads

32. BC3,6
PCs
BC3,4
Prepared: 4/2009
Review Date: 6/2016
Review Date:: 4/2010
Final Paper Guideline (Part 4)
Strategic Segmentation

33. Logic of SBA Segmentation
Competitive Posture Analysis
Portfolio Point Positioning
Dispersed Portfolio Positioning
Strategic Diagnosis