Startups 101: How To Go From Idea to Liftoff by GW Entrepreneurs

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Trever Faden, Co-President of the GW Entrepreneurs, kicked off the second semester meeting series with a presentation about the very basics of startups & minimum viable products (MVPs). Referencing key free/low-cost tools, Trever presented a clear set of steps that a young entrepreneur MUST take before the first product is ever built. Using these tools, entrepreneurs can fully understand their target market, the needs of their customers, and build a sizable lead list filled with customers ready and able to purchase your product or service when it is built & launched.

Use this presentation to lift-off your startup idea and GET IT IN FRONT OF YOUR CUSTOMERS.

Learn more at: www.gwentrepreneurs.com or www.treverfaden.com

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Startups 101: How To Go From Idea to Liftoff by GW Entrepreneurs

  1. 1. Startups 101:From idea to liftoff
  2. 2. Who am i @treverfaden • Partner @ dogfishlabs • Co-prez @ Gw Entrepreneurs • Addict of new business innovations
  3. 3. What is astartup?
  4. 4. What is a startup?“a Human institution*dedicated to creatingsomething new underconditions of extreme uncertainty” -Eric Ries Author, The Lean startup
  5. 5. Whystartup?
  6. 6. Why startup?• Must love risk!• Maximize your economic value• be your own boss• Control your own destiny
  7. 7. How thehell do Istart up?!
  8. 8. Build The mvp
  9. 9. Minimum viable product “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least amount of effort.” -Eric Ries Author, The Lean startup
  10. 10. Minimum viable product 1) Job discovery 2) Customer discovery 3) Market testing 4) Lead generation
  11. 11. Jobs to be done (JTBD) What is the job your customer is hiring your service for? Examples: milkshakes Harvard business school 37 signals The rewired group
  12. 12. Job discovery Action item Ask why?!
  13. 13. Customer discovery Most people won’t want your product!
  14. 14. Customer discovery Who has the job you’re solving?
  15. 15. Customer discoveryStop assuming & StartEXPERIMENTING!
  16. 16. Customer discovery 1) Market research 2) Make landing pages 3) Run ads 4) Iterate
  17. 17. Market researchGoogle consumer surveys• Ask your target demographic a question• Screen respondents• Get answer to question• Get insights into demographic breakdown $75 Coupon
  18. 18. MVP step #2 Fake it
  19. 19. Landing pages1) Fast (no coding skill needed)2) Free3) A/b test4) Single conversion goal
  20. 20. LANDING PAGES
  21. 21. Run ads
  22. 22. Run ads Ad networks1) Facebook2) Google adwords3) Linkedin ads4) Twitter ads5) Stumbleupon6) Pinterest
  23. 23. Run adsb2c b2b Ad types 1) Direct ads 2) Sponsored content 3) Content marketing 4) Retargeted ads
  24. 24. Run ads 1) Highly targeted 2) Very cheap 3) Multiple display types 4) social$50 free Sponsored Promoted like post ads activities
  25. 25. Run ads 1) Keyword based 2) Variable pricing 3) Not Social$75 free
  26. 26. analyze
  27. 27. Analyze Useful toolstracking creeping1) Google analytics 1) Rejoiner2) woopra 2) sessioncamchatting stalking1) Olark 1) Perfect audience
  28. 28. tracking Google analytics & woopra1) How many people • New vs. Repeat visited your website visitors2) How people got to your website • geography of visitors3) What they’re doing on your website • Big data analytics4) How long they’re on your website
  29. 29. chatting olark1) See who is on your website in real time2) Chat with your visitors3) Visitors can chat with you 4 months free “silver” plan
  30. 30. creeping rejoiner1) Capture customer information even if they don’t submit the form2) Put “abandoned” customers in email pipeline trying to get them back to purchase
  31. 31. creeping sessioncam1) Records your customers on your website2) Watch how customers engage with your page a. Where they move their mouse b. What they click c. How they scroll3) Generate heatmaps for your page
  32. 32. stalking Perfect audience1) Auto-Targets facebook ads to people who have visited your site2) Follows visitors around the web to display ads (omnipresence)
  33. 33. Insummary
  34. 34. #1Know thejob you’re solving
  35. 35. #2Talk to your customers!
  36. 36. #3 Fake it With aLanding page
  37. 37. #4 Run ads &Generate leads
  38. 38. #5 Come back To the Gwentrepreneurs meetings
  39. 39. Questions?@treverfadenTrever@dogfishlabs.com202-455-0011
  40. 40. What do you want to learn next? Text: (802) 744-0009 to vote A) PRODUCTIVITY TRICKS + TOOLS B) THE SECRETS OF PAID ONLINE ADVERTISING C) IDEA CREATION - BRAINSTORMING THE NEXT BIG THING D) PERSONAL ONLINE BRANDING

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